THE ART (& SCIENCE) OF BEING FOUND:
RESPONDING TO TODAY’S JOB MARKET
#SOCIALCAREERSTRATEGY
presented by
Graham Riley
CAREERTOOLBOXUSA.COM
1. A change of thinking …..
2. With specific things to do …..
3. Inspiration to take action …..
WORKSHOP OBJECTIVE:
Re-Ignite Your Job Search
CHANGING CAREERS OR IN TRANSITION?
RESUME SEARCH
SBMITUDATE RESUME
BUT FEELING LIKE THIS?
BECAUSE YOU ARE DOING THIS?
Resume Search Submit
No ReplyFrustrationRevise Resume
AND LOOKING LIKE THIS?
WHEN YOU SHOULD LOOK LIKE THIS?
SCIENCE BIT #1
Average of 250 resumes per corporate
job opening
First resume received within 200
seconds of posting
427,000 resumes posted on Monster
each week
Recruiter spends ~6 seconds per resume
83% of recruiters don’t read cover
letters
Inaccurate postings, keyword screenings,
name discrimination, ATS…
Dr. John Sullivan – “Why You Can’t Get a Job: Recruiting Explained by the
Numbers” (May 20, 2013)
SINCE THIS IS HOW IT WORKS TODAY!
Recruiter
SearchResume
SCIENCE BIT #2
Social recruiting has become essential
for companies
92% of US recruiters used social
networks to find talent in 2012 (78% 5
years ago)
LinkedIn (93%) / Twitter (54%)
Employers report finding more & higher
quality candidates
Increased employee referrals and less
time to hire when using social recruiting
Jobvite Social Recruiting Survey finds over 90% will use Social Recruiting
in 2013 (July 9, 2012)
HOW CAN I TELL WHERE I AM?
VS.
SCIENCE BIT #3
WHERE DO I START?
You ARE The CEO!
Responsible for:
• Advertising
• Marketing
• Selling
• Delivering
Your “VALUE”
Building a network of business contacts
Develop a #socialcareerstrategy
• Stay Current
• Get Connected
• Communicate your value!
WHAT IS MY VALUE?
1. Profitability!
2. Drive revenues
3. Cutting costs
4. Fiscal-based decisions
5. Timeframe: Here & now
6. Operational focus
7. Optimize existing systems
8. Increase efficiency
9. Operate cheaper
#SOCIALCAREERSTRATEGY
Learn – by listening
Contribute – through dialogue
Advocate – for your field
Benefit – others before asking
Demonstrate – your impact!
NOW YOU HAVE A BRAND!
HOW STRONG IS MY BRAND?
SCIENCE BIT #4
HOW QUICKLY CAN THINGS CHANGE?
SCIENCE BIT #5
SPECIFICALLY WHAT CAN I DO?
ATTENTION TO DETAIL
“The job search
process is simply a
LOT of simple
things, done well
over a long period
of time!”
MARKETING (RESUME) FORMAT
RESUME
UDATE RESUME
YOUR NAME
Address
YOUR NAME
Value Statement
Professional
Experience
Professional
Experience
Education/Training
Awards
Address
RESUME FORMAT
Professional Experience
<Job Title> <From-To>
<Company Name>Directed. . . .
Led . . . .
Delivered . . . .
<Job Title> <From-To>
<Company Name>Oversaw. . . .
Led . . . .
Managed . . . .
PLANNING YOUR WEEK
RESUME SEARCH
SBMITUDATE RESUME
Mon Tue Wed Thurs Fri
AM
Lunch
PM
EXERCISE: Defining and sharing your brand
1. What 10 words would you want a
person to remember about you
after a job interview?
2. Look at the first two pages of
your social media accounts, are
those words there?
3. Refine your #socialcareerstrategy
• Update your tagline & bio on
your profiles
• Guide your social conversation
SCIENCE BIT #6
Throw out your old elevator speech
Replace with a future-focused message
•Who are you?
•Where are you going?
•What skills do you have to get there?
•How you are uniquely qualified for
success!
Build your social media profiles
•Bio / Tagline
•Keywords
•Accomplishments
•Examples of work
Share your subject matter expertise
#SOCIALCAREERSTRATEGY REVIEW
Stay Current!•Find a (reverse) mentor
Get Connected!!•Don’t ask before giving – “Practice
random acts of networking
kindness!”
Communicate your
value!!!•Guide your social conversations
toward your goals
1. A change of thinking …..
2. With specific things to do …..
3. Inspiration to take action …..
WORKSHOP OBJECTIVE:
Re-Ignite Your Job Search
NEXT STEPS: What are YOU
going to do differently?
QUESTIONS?
