The Art of Being Interested

#ID2013 @RavenCourtney

The art of being interestedCourtney Seiter | @RavenTools | @RavenCourtney

✤ “He was a great listener.”

✤ “He asked real questions, probed for my thoughts...”

✤ “It’s amazing to see the effect that someone paying attention to other people can have.”

✤ “He listened, he heard, he was interested...”

#ID2013 @RavenCourtney

80% of social media posts are about ME

#ID2013 @RavenCourtney

Our brains reward us for talking about ourselves.

#ID2013 @RavenCourtney

It’s as good as...

#ID2013 @RavenCourtney

Or even...

#ID2013 @RavenCourtney

#ID2013 @RavenCourtney

#ID2013 @RavenCourtney

#ID2013 @RavenCourtney

Be. Interested.

#ID2013 @RavenCourtney

✤New links

✤New leads

✤Business insights

✤More shares

✤Better products

What’s in it for you?✤More fans

✤Brand recognition

✤Stronger reputation

✤More authority

✤Press opportunities

#ID2013 @RavenCourtney

#ID2013 @RavenCourtney

Just five steps!*

1. Discovery

2. Research

3. Groundwork

4. Outreach

5. Follow-up*and two are really easy

#ID2013 @RavenCourtney

Step 1: DiscoveryWho do you want to meet?

#ID2013 @RavenCourtney

Brand cheerleaders

#ID2013 @RavenCourtney

Influencers

#ID2013 @RavenCourtney

Prospectivecustomers

#ID2013 @RavenCourtney

Press

#ID2013 @RavenCourtney

Connecting the dots

Step 2:Research

#ID2013 @RavenCourtney

Find them everywhere#ID2013 @RavenCourtney

Remember it all#ID2013 @RavenCourtney

Step 3:Groundwork

The part where we make friends

#ID2013 @RavenCourtney

Ask real questions#ID2013 @RavenCourtney

Give them what they want#ID2013 @RavenCourtney

Add your voice#ID2013 @RavenCourtney

Get weird#ID2013 @RavenCourtney

Step 4:Outreach

Time for ‘the ask’

#ID2013 @RavenCourtney

✤ Genuine

✤ Researched

✤ Specific

✤ Thorough

#ID2013 @RavenCourtney

Step 5:Follow up

Fight the shallow

#ID2013 @RavenCourtney

Tell better stories#ID2013 @RavenCourtney

Connect your community#ID2013 @RavenCourtney

Bottom line: It’s not about you#ID2013 @RavenCourtney

#ID2013 @RavenCourtney

Courtney Seiter | @RavenTools | @RavenCourtney

Thank you!