Business Communications Course for
Corporate Executives
by Rakesh Raman of RMN Company
July 2013
Objectives of the Program
Sensitize Introduce
Achieve
Objectives of the Program
● To sensitize corporate managers on the importance of communications
● To introduce modern working environment in the company
● To achieve enhanced collaboration by sharing ideas and thoughts
Communications forBusiness Growth
Communications – Sharing Ideas
Communications
● The word 'Communication' originates from the Latin word "communis," which means 'to share' or 'common opinion.'
● Communications is an act of sharing information between two persons or a group
● Communications can be written, verbal, through body gestures, or visual elements
Business Communications
Internal Commnications
ExternalCommnications
Business Communications
● To run various functions of a business● To share ideas and decisions within the company● To share information with external stakeholders
like business partners and investors
Forms of Business Communications
Corporate Employee Media
Brand Partner Process
Forms of Business Communications
● Corporate Communications – Annual Reports, Corporate Profiles, Corporate Videos, Websites
● Internal Communications – Employee Interaction, Knowledge Sharing, Trainings
● Media Communications – Press Releases, Press Meets, Media Kits
● Brand Communications – Ads, Product Brochures, Branding, Publicity, Outreach, Events
● Partner Communications – Reseller Information, Trainings, Partner Meets
● Business Process Communications – For Smooth Functioning of Business Processes
Why Business Communications
Interaction with
Stakeholders
Business Growth
Challenges
Why Business Communications
● Varied Stakeholders● Geographically Dispersed Locations● Knowledge Management● Business Growth Challenges
Business Communications
Business Communications Benefits
Business Efficiency
Knowledge Sharing
RelationshipManagement
Business Communications Benefits
● Reduced Work Overlaps● Business Efficiency● Knowledge Sharing● Collaborative Working● Relationship Management
Benefits ofBusiness Communications
Business Communications Essentials
Knowledge Info Base
Language
Business Communications Essentials
● Knowledge Gain and Sharing● Primary Information● Secondary Information● Information Repositories ● Language
What You Need
Verbal vs. Written Communications
Verbal• Ad hoc• Incomplete• Disruptive• Ambiguous• Informal• Abrupt (not fast)
Verbal vs. Written Communications
Written• Planned• Complete• Organized• Clear• Formal• Smooth and Efficient
Written Communications Formats
E-mail Presentation
Business Report
Message
Written Communications Formats
● E-mail● Presentations● Business Reports● SMS
Business Communications in the Digital World
● Explosive Data Exchange via Web and Mobile● Global Internet Users: 2.5 billion ● Mobile Users: Over 4 billion● Social Media Users: Over 1.5 billion ● Websites and Blogs: Over 1 billion
Digital World
Web Communications
● E-mails: 120 billion / day by 800 million workers● Facebook: 2.5 billion posts / day● Twitter: 400 million tweets / day
Web
Mail Management
● Instant Response (Final or Interim)● Subject Line● Address the Recipient● Proper Language● Closing
Language Learning and Rules
● Business Parlance● Style Guides● Correction Tools
How and
What to
Say
Exercises
● Suppose a customer named Rahul wants to know when will you make your new product available in the Chandigarh market. How will you write an email letting him know your decision?
● Suppose a potential employee wants to know how much will your company pay her/him if (s)he is selected as a sales executive in the company. How will you respond?
● Suppose you want to appoint a distributor in Kenya. How will you write an initial mail to that person or company?
● Suppose you want to inform all the employees in your Head Office to attend an employee training program. How will you write and convey the group message?
What Do We Do
Read Write
Share Adopt
What Do We Do
● Read: A good writer is a good reader● Write: Writing is not an option; it's an imperative● Share: Participate in organized knowledge sharing
meetings● Adopt: Adopt communications as a culture in the
company
How to Proceed
Thank You
Raman Media Network (RMN) CompanyConnecting Communities
The pictures in this presentation were taken during various corporate training / digital marketing programs that I did for UNIDO and FIEO.
Rakesh Raman
