Business Communications Course

Business Communications Course for

Corporate Executives

by Rakesh Raman of RMN Company

July 2013

Objectives of the Program

Sensitize Introduce

Achieve

Objectives of the Program

● To sensitize corporate managers on the importance of communications

● To introduce modern working environment in the company

● To achieve enhanced collaboration by sharing ideas and thoughts

Communications forBusiness Growth

Communications – Sharing Ideas

Communications

● The word 'Communication' originates from the Latin word "communis," which means 'to share' or 'common opinion.'

● Communications is an act of sharing information between two persons or a group

● Communications can be written, verbal, through body gestures, or visual elements

Business Communications

Internal Commnications

ExternalCommnications

Business Communications

● To run various functions of a business● To share ideas and decisions within the company● To share information with external stakeholders

like business partners and investors

Forms of Business Communications

Corporate Employee Media

Brand Partner Process

Forms of Business Communications

● Corporate Communications – Annual Reports, Corporate Profiles, Corporate Videos, Websites

● Internal Communications – Employee Interaction, Knowledge Sharing, Trainings

● Media Communications – Press Releases, Press Meets, Media Kits

● Brand Communications – Ads, Product Brochures, Branding, Publicity, Outreach, Events

● Partner Communications – Reseller Information, Trainings, Partner Meets

● Business Process Communications – For Smooth Functioning of Business Processes

Why Business Communications

Interaction with

Stakeholders

Business Growth

Challenges

Why Business Communications

● Varied Stakeholders● Geographically Dispersed Locations● Knowledge Management● Business Growth Challenges

Business Communications

Business Communications Benefits

Business Efficiency

Knowledge Sharing

RelationshipManagement

Business Communications Benefits

● Reduced Work Overlaps● Business Efficiency● Knowledge Sharing● Collaborative Working● Relationship Management

Benefits ofBusiness Communications

Business Communications Essentials

Knowledge Info Base

Language

Business Communications Essentials

● Knowledge Gain and Sharing● Primary Information● Secondary Information● Information Repositories ● Language

What You Need

Verbal vs. Written Communications

Verbal• Ad hoc• Incomplete• Disruptive• Ambiguous• Informal• Abrupt (not fast)

Verbal vs. Written Communications

Written• Planned• Complete• Organized• Clear• Formal• Smooth and Efficient

Written Communications Formats

E-mail Presentation

Business Report

Message

Written Communications Formats

● E-mail● Presentations● Business Reports● SMS

Business Communications in the Digital World

● Explosive Data Exchange via Web and Mobile● Global Internet Users: 2.5 billion ● Mobile Users: Over 4 billion● Social Media Users: Over 1.5 billion ● Websites and Blogs: Over 1 billion

Digital World

Web Communications

● E-mails: 120 billion / day by 800 million workers● Facebook: 2.5 billion posts / day● Twitter: 400 million tweets / day

Web

Mail Management

● Instant Response (Final or Interim)● Subject Line● Address the Recipient● Proper Language● Closing

E-mail

Language Learning and Rules

● Business Parlance● Style Guides● Correction Tools

How and

What to

Say

Exercises

● Suppose a customer named Rahul wants to know when will you make your new product available in the Chandigarh market. How will you write an email letting him know your decision?

● Suppose a potential employee wants to know how much will your company pay her/him if (s)he is selected as a sales executive in the company. How will you respond?

● Suppose you want to appoint a distributor in Kenya. How will you write an initial mail to that person or company?

● Suppose you want to inform all the employees in your Head Office to attend an employee training program. How will you write and convey the group message?

What Do We Do

Read Write

Share Adopt

What Do We Do

● Read: A good writer is a good reader● Write: Writing is not an option; it's an imperative● Share: Participate in organized knowledge sharing

meetings● Adopt: Adopt communications as a culture in the

company

How to Proceed

Thank You

Raman Media Network (RMN) CompanyConnecting Communities

The pictures in this presentation were taken during various corporate training / digital marketing programs that I did for UNIDO and FIEO.

Rakesh Raman