Building Great Presentations
What I’m going to cover
The State of PresentationsCrafting the StoryHow Do You Make It Look Good?The Art of the Delivery
Mattan GriffelFounder & CEO, The Front LabsPartner, Grow/Hack
THE FRONT LABS
I run the world’s first growth hacking agency based out of New York City and have helped launch dozens of different products. I've also spoken at various industry events – including at Bloomberg, Internet Week, and Social Media Week – and have been featured in BusinessWeek, Mashable and The Next Web.
This material is adapted from Garr Reynolds, Chip & Dan Heath, Kevin Allison, and others, as
well as from my own experience
Have you ever sat through a really shitty presentation?
Have you ever sat through a really shitty presentation?
(it’s a rhetorical question)
Who the hell likes to digest content this way?
• There’s way too much text. It’s pretty easy to lose track of where you are. Are you still even listening to the speaker?
• The audience has to do too much work. What is the point of this slide? What am I supposed to take away from it?
• The font, colors and images are crazy ugly. Seriously, if you’re trying to visually represent something, at least put some thought into how it’s going to look.
• This could be the most interesting content in the world, and it would still be boring. A bad presentation can kill any topic.
Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way.
“
”– Seth Godin
Seth’s 4 rules for slides:
1) Make slides that reinforce your words, not repeat them2) Don’t use cheesy images3) No dissolves, spins or other transitions4) Create a written document to leave behind
Sample Slides from Seth Godin
I like Seth’s approach
I like Seth’s approach
but I don’t think it’spractical
Growth Hacking LEAN MARKETING FOR STARTUPS
Put ‘PS: I love you. Get your free e-mail at Hotmail’ at the bottom of each e-mail. ”“
July September November January March May July September November
When they sold to Microsoft 1.5 years after launch, Hotmail had 12 million users
What do you do?
Do you pivot?
Do you keep releasing new features?
Do you experiment with other marketing channels?
Do you try to target a different demographic?
Viral growth
Landing page optimization
SEO
Product management
Email marketing
Analytics
Behavioral economicsPR
Onboarding
UX
Teach Yourself to Code. How to
A lot of you just have
an idea Web applications are applications accessed over the internet
This is your rails command center
Terminal TextMate
Google Chrome
Part 3: How I Taught Myself to Code in One Month
My presentations have been shared over 150,000 times
How do I do it?
Start at the
end
The first step is to figure out your take-away
What’s the point?.
Sure, you can want people to just know more
Sure, you can want people to just know moreand that’s okay
Sure, you can want people to just know moreand that’s okay
(but it’s also shallow and boring)
You want people to act!act
“OH!”
ASK YOURSELF:Who is your audience?
ASK YOURSELF:Why are they there?
ASK YOURSELF:What do they care about?
ASK YOURSELF:How can I speak to them?
What makes messages stick?
Simplicity
Unexpectedness
Concreteness
Credibility
Emotion
Story
First slide Last slide??? ???
Stories have 5 Beats
Stories have 5 Beats
1) Set-up
Establishes the Who &
What
Stories have 5 Beats
1) Set-up
Establishes the Who &
What
2) Inciting Incident
A journey begins
Stories have 5 Beats
1) Set-up
Establishes the Who &
What
2) Inciting Incident
A journey begins
3) Rising Action
Stakes continue to
increase
Stories have 5 Beats
1) Set-up
Establishes the Who &
What
2) Inciting Incident
A journey begins
3) Rising Action
Stakes continue to
increase
4) Main Event
A turning point
occurs
Stories have 5 Beats
1) Set-up
Establishes the Who &
What
2) Inciting Incident
A journey begins
3) Rising Action
Stakes continue to
increase
4) Main Event
A turning point
occurs
5) Resolution
Explains what it all
means
Start bybuilding up
to aproblem
Write your outline:• One• Line• At• A• Time
Each line builds on the previous one
And ultimately leads to your
big take-away
Here’s mine:
Presentations are aboutflow
And anything not essential should be removed
You can use paper, whiteboards or stickies for storyboarding
I like to storyboard in Keynote
So how do you make it
look good?
No more than idea per slide1
Reduce the noise
Slides from Garr Reynold’s Presentation Zen
Slides from Garr Reynold’s Presentation Zen
Slides from Garr Reynold’s Presentation Zen
Also please take your logo off every slide
Also please take your logo off every slide
(are you really afraid people will forget?)
If you want people to understand better, then get that stuff off the screen... it is simply making it more difficult for people to understand what you are saying.
“”– Tom Grimes, Kansas State Journalism Professor
What simple visual element would complement each idea?
It could be an image
Or maybe just some
typography
Where can you get good images?
Buy (good) stock photography
iStockPhoto (www.istockphoto.com)Shutter Stock (www.shutterstock.com)
Find images online
Google Images (images.google.com)Flickr Creative Commons (www.flickr.com/creativecommons)
(be careful of copyright issues)
Take your own photos
Give it room to breathe
(use plenty of empty space)
Consistency is
REALLY important
Make sure you always use the same font
And same colors
Don’t center everything
Asymmetry is more
interesting
Invisible lines are important
Rule of thirds
(just do it.)
iStockPhoto (www.istockphoto.com)Shutter Stock (www.shutterstock.com)
Buy (good) stock photography
Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way.
“
”– Seth Godin
Asymmetry is more
interesting
Sure, you can want people to just know more
And try to line everything up
Either on the sides
Or in the middle
Avoid templates
Avoid clip art & bad stock images
Don’t use common fonts
Like Arial
Or Helvetica
Or Calibri
Or Times New Roman
Choose a good font like Serifalike Futuralike Rockwelllike Avenirlike PF Din
Check out FontSquirrel.com
I like widescreen resolution slides
(you get way more room)
4:3 (default)16:9
I like widescreen resolution slides
(you get way more room)
4:3 (default)16:9
Black on white is easier to read
Black on white is easier to read
(Unless you’re in the dark)
Pick a color scheme:background colormain textemphasis textcomplement text (optional)
Keep an archive of good presentations to inspire you
100 MARKETING !
STATS!CHARTS !
& GRAPHS!
AWESOME
WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED!
!INBOUND !VS. !OUTBOUND !MARKETING!
1 Audiences everywhere are tough. They don’t have time to be bored!or brow beaten by orthodox, !old-fashioned advertising.!!We need to stop interrupting !what people are interested in !& be what people are interested in.”
4
CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
“
One third of US consumers !spend >3 hours online every day.
19%
14%
33%
35%
0 MINUTES
1-59 MINUTES
60-79 MINUTES
180+ MINUTES
7 SOURCE: THE MEDIA AUDIT, OCTOBER 2010 29 SOURCE: SRI, OCTOBER 2010
46% of daily searches are for info on products or services.
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Your Idea
Starting with your branded message...
1
Advertisinglaunch ⋅ accelerate ⋅ measure
FRIENDSHIP
MODEL
HOW TO BUILD BRAND ADVOCACY IN A CONSUMER-DRIVEN WORLDTHE
Copyright © 2007 22squared
YESThank you
Copyright © 2007 22squared
But the real problem...
SHAREHOLDER
EVANGELISTRECOMMENDER
MARGINALCUSTOMER
DISSATISFIEDCUSTOMER ACTIVELY
AGAINST
REPEAT SATISFIED
ADVOCATES BUYERS CRITICS
Here’s how we size up advocacy:
% of brand’s customers who are...
Copyright © 2007 22squared
... we must create
relationships worth talking about.
Copyright © 2007 22squared
The art of the delivery
Start by speaking with
your audience
Move away from the podium
Hans Rosling at
Use a clicker
Make good
eye contact
Take your time
Keep the lights
on
Next steps
Read
Presentation Zen by Garr Reynolds
Made to Stick by Chip & Dan Heath
DoPractice speaking at:
Learn
everywhere