When Great CEOs Make Bad Presentations

WHEN GREAT CEOs

MAKE BAD PRESENTATIONS

Crystal Quast & Juliana Rucche�o 2016 [email protected]

YOU ARE A GREAT CEO

Strategic, innovative, driven, decisive, vital, sharp, discerning, prudent, global,

empowering, accountable, diplomatic, and so much more.

BUT YOUR PRESENTATIONS ARE NOT AS GOOD AS YOU ARE



YOUR DECKS OVER-COMPLICATE OVERWHELM & OVERSHADOWYOU!


4 TYPES

OF GREAT CEOs THAT MAKE BAD PRESENTATIONS


CLUTTER BUG

Is your presentation more like a data

dump? Does it read like a word document;

understandable only to those who already

have in-depth knowledge of your company?

EDIT, EDIT, EDIT


MAD SCIENTIST

Are you asking your audience to form theories

and draw conclusions from over-complicated

graphs, and too much data?

KEEP IT SIMPLE


WANDERER

Does your presentation tell a story or wander

without purpose? Is there a logical flow or are

stakeholders confused about your business?

HAVE A POINT AND GET TO IT


PART-TIME PICASSO

Too many fonts, colours, misalignment,

bad contrast, indiscriminate use of bold

and exclamation marks!!!!!!!!!

STICK WITH YOUR DAY JOB

DIY RISKSHairdressing

Presentations

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Accounting Dentistry


GREAT CEOs KNOW WHEN TO DELEGATE

Juliana Rucche�ohas 10 years of presentation designexperience

10Crystal Quasthas 10 years of presentation writingexperience

10Select client list: Amgen, Astra Zeneca, Bedrocan, Deloi�e, IA Clarington, Pfizer, McEwen Mining, Robson Capital Management, Roche, Sentry Investments, Sirius XM Canada, Spro�, TMX. Crystal Quast & Juliana Rucche�o 2016 [email protected]


CRYSTAL QUAST647·529·6364 [email protected]

GREAT CEOs KNOW WHEN TO CONNECT

When Great CEOs Make Bad Presentations

Design