www.kairaymedia.com
www.kairaymedia.com
Building Your Facebook Fanpage
• Avatar and Header Images• Less than 20% text• Header image reflects brand values
(not just a Brand advertisement)• Call-to-action OK!
www.kairaymedia.com
Building Your Facebook Fanpage
• About Us• Short description vs Description
• 20 – 25 characters with URL• Graph Search
• Full Description• Include social links
• Timeline Chronology• Past events • Past milestones• Pre-dated posts
www.kairaymedia.com
Building Your Facebook Fanpage
• Apps• Customize Tab Image
• 114x74• Social Apps• Contests• Coupons / Offers
• Locations• Claim your pages• Encourage check-ins
• Vanity URL• Facebook.com/username• Only once, so be careful• Someone got your name?
• Appeal to Facebook• Up to 2 months
www.kairaymedia.com
How Facebook Works
• Edgerank (Affinity + Weight + Decay)
• Affinity • How connected you are to someone• Visit pages• Mutual friends• Connected actions• One-Way!
• Weight• The value of a users action• Comments > Likes• Photos > Links• Could be individually adjusted
• Decay• How long since posted
www.kairaymedia.com
Growing Your Fanpage
• Content Strategy is Key• Understand all update types
• Research• Photo > Link• Engaging
• Content Calendar• Trends
• Twitter, Google+, Reddit, etc• Analyze what works
• Improve Edgerank• Affinity = Get people to your fanpage• Weight = Get people engaging
www.kairaymedia.com
Growing Your Fanpage
• Improve Affinity• Drive people to fanpage from your site
• Modules• Content referencing fanpage• Contests / Giveaways
• Link to fanpage in updates• Encourage fans to Get Notifications
• Improve Weight• Engaging updates
• Questions• Fill in the blank• Photos
• Like / share• Quotes• Puzzles / Riddles / Trivia
• Know what is trending• Know your fan’s activity times
www.kairaymedia.com
Growing Your Fanpage
• Gearing up for campaign• Increase Egderank prior to important
campaigns• 2 to 3 days prior
• Outreach• Content Contributor / Manager
• Joining Groups• Relevant to your page
• Get Listed• Slow and long play, but valuable
• Ads• Boost Post
www.kairaymedia.com
• Maintain 1 post per day schedule• Use scheduling
• Watch overall stats for when to ‘boost posts’• Natural winners
• Monthly check on trends, tactics, and insights
• Adjust accordingly
• Track Facebook blogs and groups, for new features and changes
www.kairaymedia.com
• Fan Reach • Unique number of users reached by your content• Helps determine your Edgerank quality• Page Insights > Post Level Data (Export)
Metrics That Matter
www.kairaymedia.com
• Engagement Per Post• Number of people clicked anywhere in your post.• Determines your updates appeal • Insight Overview Dashboard > Page Posts
Metrics That Matter
www.kairaymedia.com
• People Talking About This• Number of people actually sharing, liking, or commenting. • Shows engagement of updates, potential Viral success• Insight Overview Dashboard > Page Posts
Metrics That Matter
www.kairaymedia.com
Resource / Reference Links
• https://www.facebook.com/help/257661877677443/• https://www.facebook.com/help/343548832389235/• https://www.facebook.com/help/contact/208282075858952• Apps collection - http://bitly.com/bundles/mendokusai/1
Thanks to Kristel Cuenta who helped me in putting this presentation together.
• http://facebook.com/wittykittymi • https://twitter.com/kristelcuenta• https://plus.google.com/116449026452748357950/posts
• http://www.searchenginejournal.com/6-interesting-facebook-tricks-you-might-not-know/63125/
Connect With Me…
Facebook.com/kairaymediaFacebook.com/brentcsutoras
Gplus.to/kairayGplus.to/brent
@kairaymedia@brentcsutoras
www.kairaymedia.com
www.kairaymedia.com
