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Sep 01, 2014
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Your Guide to Understanding Facebook's New Timline for Pages
Introduction – Facebook in 2012
c850 million monthly active users
483 million daily active users
425 million monthly active users who’ve used Facebook mobile products
Available in more than 70 languages
Accounts for more than 95% of social networking time on the web
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The New Timlines Layout
cIntroduced to Pages on Feb. 29th
Grace period until March 31st
All pages switch to the new Timeline layout on March 31st.
Many new changes such as no default landing page, bigger custom page width, large cover image plus many more
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What's New with Timelines?
cCover Image
Profile Picture
About Section
App Display
Highlight Feed
Timeline Navigation
Activity Feed
Friend Feed
Pin Posts
Milestones
Starred Stories
Private Message
Admin Panel
Activity Log
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Your Guide to Understanding Facebook's New Timline for Pages
What's New with Timelines?
c1. Cover Image
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity
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Your Guide to Understanding Facebook's New Timline for Pages
Cover Image
c
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Cover Image Restrictions
c851 x 315 pixels (min. 399 pixels wide)
Make it stand out; represent your brand well
NO – Price or purchase info
NO – Contact info such as website, ph. no., address
NO – Like or Share references
NO – Calls to Action i.e Click Like, Sign up Now
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Your Guide to Understanding Facebook's New Timline for Pages
Great Cover Image Example
c
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Your Guide to Understanding Facebook's New Timline for Pages
Profile Picture
c180 x 180 pixels – gets resized to 32 x 32 pixels
Follows you around Facebook and the Web
Should be your logo, brand, product or spokesperson
If your brand is you, use a headshot
Can be creatively combined with your Cover Image
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Your Guide to Understanding Facebook's New Timline for Pages
Combining Profile Picture & Cover Image
c
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About Section
c155 characters long
Good to include URL (start with http:// to make it clickable)
If URL is too long, use shortening service (bit.ly)
Should describe your company and what you do
Entire box is automatically
linked to your Info page
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App Display
cOnly 4 displayed
Users must click the drop down / more arrow
1st one – photos, can’t be changed; others can – make good use of this prime real estate
Thumbnail is customizable – 111 x 74 pixels
Choose thumbnails that encourage the user to click
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Highlight Feed
cAllows users ability to choose how they interact with your page
Highlights – what FB deems most important
Posts by Page – only admins’ posts shown
Posts by Others – everyone except admins’ posts. Allows users to see what others are saying about your brand
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Timeline Navigation
cAllows users to easily navigate your page by date
Since users can now dig deeper into your page’s history, make sure you prune your page
Go through each date in your page’s past and ask,“Does this represent my company the way I want it to?”
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Timeline Navigation Cont'd
cStatistics box appears at the end of each month
Shows what / who the page has liked, how many likes the page hasand how many people are “talking about this” i.e. engaging with your page
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Your Guide to Understanding Facebook's New Timline for Pages
Activity Feed
cActivity Feed is the new Wall
Facebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden.
Admins can change / edit any post with the little pencil icon at the top right of all posts.
Admins can also disable posting for specific fans in case someone starts spamming your page
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Pin Post
cPinning posts keeps it at the top of your activity feed for 7 days
Use it for important updates, contests, announcements etc
Add links and additional info in the description
Pin posts by clicking pencil icon at the top right of the post
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Friend Feed
cFocuses on highlighting the users’ friends’ interaction with the page.
Shows interaction from your fans’ friends
Increases social proof
Feature can be turned off in admin panel
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Milestones
cUsed to highlight important dates & events Admins set the date of milestones which enter the timeline at that date
Milestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds
Use for new store opening, new product launch, when you company was founded etc
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Starred Stories
cSimilar to Milestones but not as big of an event
Any post can be starred so that it stands out
Stretch to fill up entire page (both sides)
Dates can be changed so they appear where you want them to in your page’s timeline
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Private Message
cFans and non-fans can send messages to pages
This feature can be turned on or off
Pages can only respond – not initiate a conversation
Pages can only send 2 messages back for every 1 received
Not to be used to sell – use it to build trust and relationships with your fans
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Admin Panel
cAppears at the top of your page
Can be hidden from view
Allows for quick access to stats such as notifications, likes, messages and Insights
Also where you edit your page info and settings
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Activity Log
cAllows admins to see page activity broken down by category
Provides admins with easy access to all parts of their page
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Wrap Up
cTimelines become mandatory as of March 31st 2012.
Default landing pages / welcome tabs do NOT exist inside the new timelines layout
All apps will function as normal
Custom page sizes have increased to 810 pixels wide
Embrace the changes or become obsolete!