A New Facebook Has Launched for Business
An iCrossing Webinar
May 3, 2012 | 2:00pm Eastern
2
With you today
Ashmi Elizabeth DangEngagement Planner, iCrossing
Doug PlattsSenior Director, Natural Search, iCrossing
Nirmal NijjarSenior Media Manager, iCrossing
3
Facebook Pages:Mission Control for Your Brand on Facebook
4
EXPRESSION, REACH, AND RESPONSE
5
1
2 3
ABOVE THE FOLD
6
1
2
3 4
EXPRESS IDENTITY WITH BRANDING
7
WHO GOT IT RIGHT
8
PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS
9
OFFERS
10
MANAGEMENT TOOLS
11
Paid Media and Marketing
12
REACH GENERATOR PLACES POSTS AS PREMIUM ADS
13
GUARANTEED TO REACH 75% OF MONTHLY FANS
14
POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY
15
The Implications to Search
16
INCREASED BREADTH & DEPTH OF BRAND
17
RECENCY IS THE NEW RELEVANCY
18
SOCIALLY RELEVANT SEARCH RESULTS
19
IDENTIFY INFLUENCERS FOR YOUR BRAND
20
A NEW KID ON THE BLOCK?
21
THE NEWS FEED REMAINS THE PRIORITY
22
Q&A
To find out how you can further build your connected brand, contact us: [email protected]
Download your copy of The CMO’s Guide to the New Facebook on our website: www.icrossing.com
23
Ashmi Elizabeth [email protected]
Doug [email protected]
Nirmal [email protected]
Thank youA copy of this presentation and audio recording will be available at www.slideshare.net/icrossing within three business days.
Stay connected with iCrossingFind out more at www.icrossing.comCall us toll-free at 866.620.3780Become a fan at facebook.com/icrossingFollow us on twitter @icrossing
