A New Facebook Has Launched for Business An iCrossing Webinar May 3, 2012 | 2:00pm Eastern
Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)
Dec 07, 2014
Facebook's launch of Timeline for businesses requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating 'likes' is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands.
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http://www.slideshare.net/icrossing/building-a-connected-brand-in-the-new-facebook-icrossing-webinar
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Transcript
A New Facebook Has Launched for Business
An iCrossing Webinar
May 3, 2012 | 2:00pm Eastern
2
With you today
Ashmi Elizabeth DangEngagement Planner, iCrossing
Doug PlattsSenior Director, Natural Search, iCrossing
Nirmal NijjarSenior Media Manager, iCrossing
3
Facebook Pages:Mission Control for Your Brand on Facebook
4
EXPRESSION, REACH, AND RESPONSE
5
1
2 3
ABOVE THE FOLD
6
1
2
3 4
EXPRESS IDENTITY WITH BRANDING
7
WHO GOT IT RIGHT
8
PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS
9
OFFERS
10
MANAGEMENT TOOLS
11
Paid Media and Marketing
12
REACH GENERATOR PLACES POSTS AS PREMIUM ADS
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GUARANTEED TO REACH 75% OF MONTHLY FANS
14
POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY
15
The Implications to Search
16
INCREASED BREADTH & DEPTH OF BRAND
17
RECENCY IS THE NEW RELEVANCY
18
SOCIALLY RELEVANT SEARCH RESULTS
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IDENTIFY INFLUENCERS FOR YOUR BRAND
20
A NEW KID ON THE BLOCK?
21
THE NEWS FEED REMAINS THE PRIORITY
22
Q&A
To find out how you can further build your connected brand, contact us: [email protected]
Download your copy of The CMO’s Guide to the New Facebook on our website: www.icrossing.com
23
Ashmi Elizabeth [email protected]
Doug [email protected]
Nirmal [email protected]
Thank youA copy of this presentation and audio recording will be available at www.slideshare.net/icrossing within three business days.
Stay connected with iCrossingFind out more at www.icrossing.comCall us toll-free at 866.620.3780Become a fan at facebook.com/icrossingFollow us on twitter @icrossing
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