brandbuildall the way to the top in 6 months
© 2009, brandbuild
in a global economic turmoil
that comes once in 80 years
extinct | survive | grow
source: McKinsey Quarterly
14%management
22%talent
54%innovation
8%capital
CEOs see innovation as the
main factor of growth
priorities > changed
Top3 Business
Improve business processes
Reduce enterprise costs
Attract & retain customers
…
source: Gartner EXP Survey 2009
Top3 Technology
Business Intelligence
CRM, SoA, SaaS
Virtualization, Cloud
…
webspace > enormous growth
1.2 trillion
1.7 billion
340 million
210 million
indexed web pages online
internet users online
social media users
blogs online
source: Miniwatts marketing
marketplace > marketspace
are the potential customers
they are getting information
the brand should investwhere ?
consumers > netizens
8 of 10 are online, starting the day with the Search
the most powerful brand tool
>80% of consumers come via
organic search
source: Google Analytics
marketshare > consistent growth
80% of the search engine market
source: hitslink, July 2009
83% choose the
top3 organic results
organic is x27 bigger than ads
83% 3%
source: EyeTools research
25% of the top results are
consumer generated content
listen. they own the brand
source: Forester 2006-2010
ads died in 2007
People block ads
People hate ads
Ads’re down 45%
Search’s up 76%
web-conscious ecosystem 2010
brand
|
message
|
community
|
customer
|
feedback
why brand is so hot?
BB
Few know it
Many talk about it
Everyone wants it
experience
value
emotion
function
we know how to get you
to the top & beyond
brandbuild builds
Research the market
|
Invent the brand promise
|
Build a perfect brand architecture
|
Implement, manage, measure and grow
brandbuild manages
Find the target
|
Win leads, customers
|
Retain repeated business
|
Grow market, minds and web share
|
Get highest sales, margins, authority, flexibility
brandbuild measures
Niche & Trends Research
|
Local, Global & Mobile Presence
|
SEO, Social media & top3 Positioning
|
CRM & Online Reputation Management
|
Web analytics, BI, Audits, Tuning & Improvement
brandbuild on-demand
insights-driven
brand strategy
|
cutting-edge
technology tools
|
daily updated
managed services
your brand magnified by the cloudsearch trends traffic customers niche social networks blogs relationships search engines SEO SaaS emotions AJAX SERP
love sharing music photos profiles podcasts wiki SOAP
googlism twitter facebook tagging
chats RSS networking bloggingmash-ups
brandbuild digital strategy
> Top5 in sales
> The top one
> Great Brand
> Relationships
> Who you are
Brochureware
One of a million
Generic company
Transactions
How you look
brandbuild cutting-edge tools
> Inbound branding
> Hot Search
> Social media
> Blogs & RSS
> CRM & leads warming
Outbound ads
Cold calls
Direct mail
Emails
Spam campaigns
brandbuild real-time success
Campaign monologue
Awareness
Push strategies
Bizplan drives the firm
Marketing owns the brand
> Brand dialogue
> Differentiation
> Pull strategies
> Brand drives the firm
> Customers own the brand
brandbuild sustainable advantage
Highest Profits, Influence & Growth
Credibility, Trust & Respect
Findability & Popularity
Identity & Relevance
Top
HighLand
Above the crowd
Brand Foundations
experience organic growth
“expansion due to increased sales,
gains in customer minds
and market share”
source: wikipedia
as our customers grow
top3 Google positioning RENE
case study
top1+2 on Google in 3 months
organic traffic increase RE/MAX
case study
120% growth
in 24h
traffic and sales increase PLAYBOX
case study
22.6% monthly growth
brandbuild boosts sales
Your brand is an investment
the most valuable asset
a long-term strategy
the road to the top
build a brand
and let it
grow
go brandbuild. grow organic.