Good News or Bad News?
@BorjaechevarriaDigital Editor-in-ChiefUnivision ISOJ 2016. Austin.
From TV to Facebook Live
#DemDebate
Univision video traffic
● Video traffic regardless of wether it comes fro our O7O or from our amplified
Total amplified ACTUAL Videos O&O
And the answer is...BAD NEWS
¿What do we do?
● Find balance between business objectives and distributed content
● Foster Data Driven Culture
● Embrace Startup Mode/Beta Mode
● Adapt Video Content for different platforms
● Diversify skillset
