Marketing and Test-Marketing Your Work Online
with Blogging and Podcasting
Britt Bravo
San Francisco Writers Conference
February 15, 2009
Big Vision ConsultingRealize your big vision
Be a powerful force for good
• Strategic Consulting• Social Web Empowerment• Blogging• Podcasting• Career Coaching
www.brittbravo.com
Web 1.0
Web 2.0 is a conversation
Web 2.0 Tools
• Blogs• Podcasts• Photo sharing (i.e. Flickr)• Video sharing (i.e.YouTube)• Social networking (i.e. Facebook)• Social bookmarking (i.e. del.ici.ous)• Wikis• RSS Feeds/Aggregation• Twitter
Anatomy of a Blog:Subscription
Anatomy of a Blog:Comments
Anatomy of a Blog:Blog Roll
Find blogs to read
• Technoratihttp://technorati.com
• Google Blog Searchhttp://blogsearch.google.com
• Alltophttp://alltop.com
Read Blogs with Feedreaders
Anatomy of a Podcast
Find Shows in Podcast Directories
Listen with podcatchers
Test marketing
• What posts/shows get the most traffic?
• What posts/shows get the most comments?
• How can your readers’/listeners’ feedback improve your book?
Anna Lappe’s Blog
Michael Belfiore’s Blog
Testing topics
The Julie/Julia Project Blog
Julie & Julia
Scott Sigler’s Podcast
Grammar Girl Podcast
Speaking of Faith Podcast
Speaking of Faith Book
Birdie Jaworski’s Blog
Birdie Jaworski’s Podcast
Tools
• Blogger.com
• WordPress.com
• TypePad
• WordPress.org
• MovableType.org
• MovableType.com
Choosing Your Blogging Tool
• What is your budget?
• What is your technical expertise?
• How soon does it need to go up?
• What features and functions do you need?
• What is your “exit plan”?
Generating Blog Traffic & Comments
• Read and comment on other blogs
• Have a blog roll
• Link to other bloggers in your posts
• Make commenting easy
• Allow subscription by rss and email
• Use images and multimedia in posts
• Write titles people are searching for
Generating Blog Traffic & Comments
• Make it easy to share posts with others• Ask questions• Be opinionated• Host a contest• Participate in carnivals and memes• Invite guest bloggers to participate• Integrate your blog into other social networks
Tracking Tools
• Feedburner• Feedblitz• Google Analytics• Site Meter• StatCounter
• Technorati• Google Alerts• Google Blog Search• Twitter Search• PostRank
Podcasting Process
• Record• Edit• Convert to MP3 (if not already)• Upload to hosting service• Publish it online• Promote• Track
Which Tools Should I Use?
• What kind of recording do you need to do?
• What kind of editing do you need to do?
• What is your budget?
• What is your technical expertise?
Promotion• List in podcast directories• Provide subscription instructions• Create a landing page• Feature on home page• List in email signature• Share with social networks• Ask listeners to contribute content• Host contests• Join podcasting communities
Tracking
• Downloads• Subscribers (Feedburner)• Comments• Google Alerts• Twitter Search
Questions?
Britt Bravo
www.brittbravo.com