Blogging - still the King of Social Media (or why a blog is the platform of choice for writers)
Mar 23, 2016
Blogging - still the King of Social Media
(or why a blog is the platform of choice for writers)
What We Will CoverWhy me4 reasons why blogs …4 biggest obstacles …4 timeless absolutes …4 next steps …
What writers wantTo be1.Read2.Published3.Asked 4.PaidA Blog will satisfy all these itches
1. I get reada. A lifetime of articlesb. 1.15 pages/secc. 10 different/unrelated topics to
1,000,000 EACHChristian, Education, Asia, Japan, China, Environment, India, blogging, int’l news….Cricket)
More total views than the population of 90% of the world’s countries.
So can you!
2. I get published
So, can you!
3. I get askedNYCIndySan JoseUKDenverLASan DiegoUKSan MiguelBangkokCWCRWAACFW…
So can you!
4. I get paid1.Dinner and a movie2.My mortgage3.I am a writer
So can you!
4 Problems a Blog can Solve1. Can’t find an agent - a well trafficked blog brings
them to you2. Can’t find a publisher - a well trafficked blog brings
inquiries to you
You have control
3. Can’t get a speaking gig - a well trafficked blog brings
requests to you4. Can’t make a living writing – - think again.
4 Reasons Why Blogs are King of
Social Media
Reason # 1 - Why blogs are King
1. I know my a. readers b. followers c. customers
What I know about my readers (1 of 2)
1. Demographics of my readers -
a. 18-24 year old men, and 25-34 year old men
b. College and Graduate school c. Single, childless d. Log on from home and work
What a blogger can learn about their readers (2 of 2)
2. More than 6,300 RSS readers3. More than 22,475+ active and
relevant email addresses4. 4200+ Meetup Members(Entrepreneurs, Marketers, Authors, Bloggers …)
Reason #2 - Why blogs are King
2. I can communicate with my readers a. more than 140 characters b. refused to be buried c. can give my fans/followers more d. get feedback!
Social Media Competitors
Reason #3 - Why blogs are King
3. I can be found a. again b. again c. again d. again…..
FactsSearches are conducted at:
34,000/sec2,000,000/min121,000,000/hr3,000,000,000/dayWhy shouldn’t they be finding
you?
Reason # 4 - Why blogs are King
4. I get paid
I get paid
I get paid
Blogs are King of Social Media
Make no mistake:1. Bloggers get read.2. Bloggers get published.3. Bloggers get asked.4. Bloggers get paid.
4 Biggest Obstacles to Getting Started
Obstacle # 1 to getting started
What’s my name going to be?
What’s in a Name?
1.Something people can spell
2.Try your own name3.You can always change it
Obstacle # 2 to getting started
Where do I get good/reliable/cheap hosting?
www.bm2hosting.com
What’s in a host?
1.Nowhere more cheaply2.24/7 support3.Solid reputation
Obstacle # 3 to getting started
What’s the best template?
What’s in a template?Blogger vs Wordpress vs Typepad vs Homemade
1.More flexibility2.More options3.Ease of use4.Availability of help
Obstacle # 4 to getting started
What do I write about?
What’s in your wallet, um, blog?Write about something that
1. you are interested in2. that you can create an interest in3. is timeless4. is timely5. you have a lot to say about
4 obstacles overcome
1.Name – done2.Hosting – done3.Template – done4.Content - done
4 Timeless Absolutes to Get Traffic to
Your Blog/Web Site
Timeless absolute # 1
1,000,000UniqueVisitors
Quantity
How many posts?Site # of posts Traffic Traffic/post
A 533 836,464 1,569.3
B 372 494,066 1,328.1
C 240 167,024 695.9
Facts
Writers with a blog have 4.3 times more pages indexed than writers
without.
Timeless Absolute # 2
1,000,000Unique Visitors
Quantity
Quality
SEO basics1.Tagline2.Title3.Keywords4.…..5.…..
6. ….. 7. ….. 8. ….. 9. …..10. TheTrafficProfessor.com
Facts
In 2008 half of the internet population read blogs
In 2010 the number was 2 out of 3.
Timeless Absolute # 3
1,000,000Unique Visitors
Quantity
Quality
Consistency
Math problem
Fact
Writers that update their site multiple times daily:
2.6x as many leads
as those with a static site.
1,000,000
Quantity
Quality
Consistency
Longevity
PanAsianBiz
RisingSunOfNihon
TheBizOfKnowledge
My China Connection
I get email
“Your SEO recipe is working and i'm running around doing bids for bathroom remodeling. We now average one bid request for a sizeable job a day, whereas before it was one a month and we were living on handyman work. We closed two bathroom remodel jobs this week alone, and are now in the process of bidding on a total of about 20. It's been keeping me busy.”
I get more emailDear Bill, “I attended the Jan 27th meetup on how to grow web
site and may I thank you again for sharing your experience? The advice you shared I took to heart and am building into my . Already, the results are astounding. Measured by Page Views my 2 blogs have started to take off:
January Page Views: 1600 (before Meetup)February Page Views: 2377March Page Views (so far): 4220”
4 Next Steps Every Writer Should
Take
Step # 1
1. Get online and figure it out
Best place to start –
http://billbelew.com/blog/how-to-blog-for-traffic/
It’s FREE!
Step # 2
2. Buy my book
$15
Limited # ofCopies – 20?
Step # 37+1 Steps to Get 1,000,000 Visitors to your Site
(online)
http://thetrafficprofessor.com/buynow
• Unedited Workshop Videos • iPod version • Website Optimization webinar • Bonus modules
$97 + 9.97/monthly Unlimited – start anytime
http://www.thetrafficprofessor.com/buynow
Step # 4
4. [email protected] – personal consulting
Individual vs corporate rates$750 for 4 hours
+ TheTrafficProfessor + 1st month subscription (anytime opt out) + introduction to my Agent/PR/Marketer
Very limited to number of clients I can take – 5-6?
Did you hear the one about the:
1. Piano player www.benjaminbelew.com
2. Swimmer www.micahbelew.com
3. Princess www.miamei.com