BRAND GUIDELINES 2011
2 3Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
BLING DEFINED
OUR HISTORY & FEATURES
HOW WE SELL
OUR LOGO
OUR PHOTOGRAPHY
ADVERTISING & PROMOTION
SAMPLE LOGO PLACEMENT
Welcome to the l i fe .
5Welcome to the l i fe .
4Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
The imaginary sound when light hits a precious stone.
The emotion one feels when experiencing exquisite taste.
The emotion one feels when experiencing exquisite taste.
The sound of our aftertaste.
Sipping pure prestige.
Pure luxury in a bottle.
BLING DEFINED
6 7
OUR HISTORY & FEATURES
8 9Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
OUR HISTORY FEATURES
Nestled in the Great Smokey Mountains of Tennessee the spring
flows at 2.5 million gallons per day at a constant temperature of
58dF from an aquifer that lies 2 – 2.5 thousand feet below the
surface. Bling goes through a purfication process that includes
charcoal, ozone, ultraviolet treatment and microfiltration.
It’s not just a pretty face. It’s also a perfect taste!
Bling H2O was introduced to the world by Hollywood Creative
Executive and visionary, Kevin G. Boyd. Inspired by all things
luxury, Kevin saw his world of red carpets and flashing lights and
envisioned a product line that could exist in that space.
A minimalist at heart, Boyd’s first introduced a bottled water
surrounded by packaging of incredible design and style. A Haute
water bottle so beautiful that it could stand alone on the Glob-
al red carpets of the world. By doing so, he actually created a
brand new category, “Luxury Bottled Water”.
10 11Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
HOW WE SELL
“How we describe our pretty taste”
At first taste you will notice there is a light consistency to Bling
H2O, which is smoothly followed up with a slight sweetness
throughout with no aftertaste. The savory journey leaves the
palate refreshed and satisfied. Our naturally occurring PH bal-
anced water goes through a 9 stage refining process, micron
filtration and is then internationally certified by the NSF to en-
sure our award winning taste, matches our award winning face.
Bling H2O is often served room temperature yet wonderful
served chilled as standalone beverage or as the perfect comple-
ment to your preferred meal or cocktail.
12 13Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
2 0 0 6 W i n n e r s
BEER: Redhook AlesTim McFall, Vice President of Marketing, Redhook Ales
CARBONATED BEVERAGE: Coca-Cola Blak John Fant, Principal Package Engineer, The Coca-Cola Company, CCNA and CCE
COSMETICS: Aramis Always for Him and for HerJohn Prizzi, Executive Director of Package Development, Estée Lauder
DISTILLED BEVERAGE: Shakka Jim Reisigl, President of Reisigl Associates (a division of Cruzan, Ltd.)
FLAVORED ALCOHOLIC BEVERAGE: Peels Bob Darnell, Senior Designer, Packaging Technology, Anheuser-Busch
FOOD: Knott’s Berry Preserves Yolanda Malone, Director of Packaging Research and Development, ConAgra Foods
NON-CARBONATED BEVERAGE: Bling H2O Luins Williams, Managing Partner, Kevin Boyd & Maureen McQuiston, Partners of Bling Beverages, LLC
ORGANIC BEVERAGE: Honest Tea’s Just Black and Green Teas Blaine Landberg, Western Regional Manager, Honest Tea, Inc.
ORGANIC FOOD: O Organics Tomato Basil Pasta SauceDoug Palmer, Vice President, Consumer Brands, Safeway, Inc.
OVERALL PACKAGE DESIGN: Corzo TequilaYousef Zaatar, Vice President, Global Brand Packaging, Bacardi Global Packaging
SUCCESS STORY: Abita Brewing Company’s Fleur de Lis Restoration AleJohn Freyer, Regional Sales Manager, Abita Brewing Company
WINE: Zonté Sparkling WineScott Starra, Marketing Manager, Popular and Proprietary Wines, Vincor Canada
F O R P U R I T Y , P R E M I U M I M A G E , S U S T A I N A B I L I T Y . . . C H O O S E G L A S S
Since 1989, the Clear Choice AwardsProgram has honored consumerproduct goods manufacturers who expand the frontiers of glasspackaging design by using glasscontainers in innovative ways.
The Glass Packaging Institute (GPI) serves as thevoice for the glass container industry in the US,Canada and Mexico. Find out more about choosingglass for your packaging needs by logging ontowww.gpi.org
Front Row (l to r) Zaatar, Prizzi, Palmer, McFall, Darnell Standing (l to r) CJ Moyen (Accepting on behalf of Fant), Starra, Landberg,Malone, Freyer, Reisigl, Williams, McQuiston, Boyd
AWARDS
2010
PRESS & PUBLICITY
What they are saying about Bling H20?
Featured in Gush Magazine
Bling H2O has a limited edition bottle available in two sizes, that are frosted and have genuine Swarovski Crystals that spell out the water’s name. “Bling H2O is to bottled water what Rolls Royce is to automobiles; a premium product with premium packaging that mer-its a premium price. Bling is a stand-alone beverage as well as the perfect compliment to your favorite cocktail.” (Baller Status)It has been featured at the Grammy’s, VMA’s and BET Awards and has been sampled by Jamie Foxx, Paris Hilton (and Tinkerbell), Mariah Carey and Shaquille O’Neal, just to name a few. Prices range from $24.00 to $40.00, that’s right for a bottle of water. Bling H2O also has an apparel/accessory line featuring Swarovski Crystals.
Featured in Luxist by Nicole Westin
Ordinary bottled water is for ordinary people, but for those who really have a taste for the finer things, Bling H2O could be the perfect thirst-quencher. The water comes corked in a 750ml, frosted glass bottle that is studded generously with Swarovski Crystals and is farmore impressive than anything you’d find in the regular supermarket. It is designed to be a fashion statement and, although the bottle is fairly large, you can tell more about someone carrying one of these around than about someone with a bottle of Arrowhead water - at least, you can according to creator Kevin G. Boyd. More than just an accessory, the water tastes good, too. It won the Gold Medal for taste at the Berkeley Springs International Water Tasting Festival.
Featured in Swagtime
A new chapter in the bottled water industry has been written. BLING H20, bottled in Ten-nessee at the English Mountain Spring, is an amalgam of modern sculpture, Hollywood, and truly great water. The brand’s creator, Hollywood screenwriter Kevin Boyd, envisioned afine water presentation that made a statement equivalent to Cristal Champagne and Tiffany jewels. BLING’s museum quality glazed bottles, each one hand detailed with genuine Swarovski Crystals, would command attention regardless what was inside.
Water for the Stars
Great idea for a water bottle recently used at the 48th Grammy Awards… Basically water for the stars - “Bling H2O”, a product from the creative mind of Kevin G. Boyd, was in hands of Celebs backstage at the Staples Center, Los Angeles. Cool and stylish, the frosted glass bottles (which have genuine Swarovski Crystals) were placed in celebrity suites and valet cars during the show. I hear they will also be available at the Academy Awards.
14 15
OUR LOGO
16 17Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
OUR LOGO
Perfection!
Our logo is designed to make a simple statement. Welcome to the life. A life of luxury and style. Plain and simple. Never crowd our logo.
Bling H2O is a luxury brand and should only be on the guest list with brands of similar stature.
18 19Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
The logomark cannot be distorted or modified in any way. It cannot be used in any color other than what has been established in the Color Palette. The color will al-ways be solid and never patterned; graphics may not be used. Don’t resize width and height of the logomark. Don’t rotate the logomark.
DO’S & DONT’S
21Welcome to the l i fe .
20BLING H2O 201 1 Brand Gu ide
EXCLUSION ZONES
No graphic or type elements should be placed inthe gray area shown around the logo. The exclusionzone is always the height of the “Bling H2O” element inthe respective wordmark.
22 23Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
TYPEFACE PRINT
Gotham light is our BODY copy print font.
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Gotham medium is our HEADLINE copy print font.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Aa
24 25Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
TYPEFACE ONLINE
HELVETICA light is our BODY copy online font.
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
HELVETICA bold is our HEADLINE copy online font.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Aa
26 27Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
OUR COLORS
Our colors represent the life of the party and the finerthings in life. Our colors compliment our consumers day and night.
Pantone 2745 cCMYK: 100, 95,O,15
Pantone 165cCMYK: 0, 59,96,0
Pantone 7547cCMYK: 35, 4,0,94
28 29Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
TYPOGRAPHY & TAGLINE
The space between our logo and tagline should neverbe greater than or less than “x”.
We lcome to the l i fe .
We lcome to the l i fe .
x
x
30 31
OUR PHOTOGRAPHY
32 33Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
OUR PHOTOGRAPHY
Our photography is etheral, aspirational, and always stylish.
34 35Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
OUR PHOTOGRAPHYOUR PHOTOGRAPHY
Our advertising photography has a luxurious fashion edge.
36 37Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
OUR PHOTOGRAPHY
Our lifestyle photography always has a bit of glamour and exclusiveness.
38 39Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
OUR PHOTOGRAPHY
Photographs of our bottles should always be a minimum 300 dpi. Clean, clear and well lit to highlight our Swarovski Crystal embedded logo.
40 41
ADVERTISING & PROMOTION
ADS
BILLBOARD
42 43Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
ADS PRINT
Our advertising has a sophisticated simplicity that creates intrigue.
44 45Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
ADS PRINT
46 47Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
ADS PRINT
The people in our advertising are in a class of their own.Elusive and beautiful, always in the know.
48 49Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
ADS PRINT
Sometimes the product says it all, Bling H2O is the star of the show.
Welcome to the l i fe .
THE DUBAI COLLECTION“THE TEN THOUSAND”
Ava i l ab le exc lus ive ly in f i ne s tores in Duba i .
50 51Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
ADS BILLBOARD
52 53Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
ADS BILLBOARD
54 55Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
MOBILE PROMOTION
We don’t do ordinary, we do extraordinary.
56 57
SAMPLE LOGO PLACMENT
BUSINESS CARD
LETTERHEAD
WEB
58 59Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
BUSINESS CARD
60 61Welcome to the l i fe .BL ING H2O 201 1 Brand Gu ide
WEB
62BLING H2O 201 1 Brand Gu ide
CORPORATE CONTACT INFORMATION
BLING H2O
2799 EAST TROPICANA AVENUE
SUITE G
LAS VEGAS, NV 89121
(213) 381.5400