New Homes Camp Sponsored by
Forget The Bling
May 19, 2015
There’s more to social media than Facebook, Twitter, Posterous and Linkedin. While these sites are certainly “hot” today, don’t get distracted by the bling-bling of sites that you don’t own. Find out how to make your blog the engine of your social media program for an effective tried and true strategy that will take you from 0 to 60. Carol Flammer, author of Social Media for Home Builders: It’s Easier Than You Think shows you how your blog will power the social networks and make your entire program easier to manage and get results!
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Transcript
New Homes Camp
Sponsored by
New Homes Camp Agenda
9:30 – 9:50 – Carol Flammer
Forget the Bling: It’s Time to Blog
9:50 – 10:15 – Meredith Oliver
Selling to the Dot Com: Follow Up Until They Buy, Die or Get a Restraining Order
10:15 – 10:35 - Tice Burke
Beyond Listings: Interact with Consumers on Trulia
10:35 – 11 – Mitch Levinson
The Intersection of Social and Search
11 – 11:45 – Paul Chaney
The Digital Handshake: Proven Strategies to Grow Your Business
Forget the Bling:
It’s Time to Blog
Carol Flammer, MIRM, CAPS, CSP
@AtlantaPR @CarolFlammer
Your Self Hosted Blog
• You Own It
• Your URL
• Your SEO
• Connects Your Social Networking Sites
• Your Engine
• Searchable, Indexable, Sortable
• Reduces time spent working on social media
Your Social Media Engine
• Connects your Social Networking sites
• Email marketing
• Social sharing
• Contests attract visitors
• Custom landing pages
• Call to Action to sign up
The Blog Posts to Facebook
Link to blog
Post from blog
The Blog Posts to Twitter
The Web site links to Blog & Sites
The Blog Links Back Out
Don’t Forget:
eMail Marketing
Social Sharing
Contests Attract Visitors
Custom Landing Pages
Call to Action to Sign Up
• Ask within your blog post
• Pop-up “contest” sign ups
• Ask on social network posts
Expanded Keywords
Increased Referring Sites
SERP Results
Return on Investment
• Increased Web site Traffic (50 – 200%)
• Better SEO
– Increased Keywords (100s – 1000s)
– More Referring Sites
– Top 5 Referral Site to main Web site
• Better SERP Results
• Enhance Brand Awareness
• Increased Conversation
Why Blog• You Own It
• MORE Web traffic
• Link your sites together
• Reduce the time you spend in social media
Contact Information
Carol Flammer
www.CarolFlammer.com or
www.mRELEVANCE.com
770-383-3360 x20
@AtlantaPR or @CarolFlammer
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