BIG DATA + BIG IDEAS = BIG IMPACT
Innovating for growth in folded carton packagingProfessor Peter FiskGeniusWorks, LondonIE Business School, Madridwww.theGeniusWorks.com +genius
Smart sensors Cloud information Mobile devices
Remote diagnostics Big data Predictive analytics
Robotics Artificial intelligence Business ecosystems
The applications of new technologies
Worldchanging decade
2010Pop 6.9BnGDP $63T
G7
2020Pop 7.7BnGDP $90T
E7
E7 = China, Malaysia, Chile, Poland, Peru, Mexico, Philippines
Human Technology
Global
Personal
Circular Economy
Reputation andPrivacy
CollaborativeConsumption
AnytimeAnywhere
Wearables and Sensors
Primary Megatrends
Enabling Megatrends
SupportingMegatrends
Human Technology
Global
Personal
Circular Economy
Robotics and Intelligence
Big Dataand Clouds
Smart Cities &Creative Hubs
Reputation andPrivacy
CollaborativeConsumption
Social Change and New Tribes
Wellbeing andBiotech
AnytimeAnywhere
Wearables and Sensors
Primary Megatrends
Enabling Megatrends
SupportingMegatrends
Human Technology
Global
Personal
Connectivity &Convergence
New Business Models
Circular Economy
Robotics and Intelligence
Big Dataand Clouds
Smart Cities &Creative Hubs
Reputation andPrivacy
CollaborativeConsumption
Social Change and New Tribes
Wellbeing andBiotech
Emerging markets
Urban Livingand Travel
AnytimeAnywhere
3D Printing &Smart Systems
Wearables and Sensors
Primary Megatrends
Enabling Megatrends
SupportingMegatrends
ContactsEmailsSMS messagesDirect marketing
PhotosBlogsSearchE-CommerceAdvertisingDigital marketingRecommendations
MusicPhotosVideoGamesM-CommerceSensorsTransactionsLog fileseGovernmentWeatherConferencingGPS LocationsInternet of thingsIntelligent processes
CRM/ERP
Web 2.0
Big dataData Volume
Data Complexity
10 B18
10 B15
10 B12
10 B9
Fishwork’s food transparency 23&Me personal healthcare Pearson individual learning
Uber’s driverless cars JetBlue’s fast departures Nestle realtime marketing
Tesla’s remote updates Aviva’s pay as go insurance Scanadu’s patient monitoring
Big data transforming every industry
es
1. 23 & Me2. Aravind3. Editas4. Genentech5. Intuitive Surgical6. Narayana Hosp7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight
1. Amazon2. Aussie Farmers3. Etsy4. Farfetch5. Le Pain Quotidien6. Pinterest7. Positive Luxury8. Trader Joe’s9. Yihaodian10. Zappos
1. Apple2. Beauty’in3. DJI4. Go Pro5. Lego6. Method7. Natura8. Nike+9. Oculus Rift10. Renova
1. Alibaba2. ARM3. Bharti Airtel4. GE5. Google X6. OneWeb7. Raspberry Pi8. Samsung9. Slack10. Xiaomi
1. Aeromobil2. Air Asia3. Airbnb4. CitizenM5. Emirates6. Kulula7. RedBus8. Uber9. Virgin Galactic10. Zipcars
1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla
1. Brewdog2. GrameenDanone3. Graze4. Juan Valdez 5. LA Organic6. Moa Beer7. Modern Meadow8. Nespresso9. Yeni Reki10. Zespri
1. Ashmei2. Beats3. Desigual4. Jonny Cupcake5. Inditex6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Tom’s
1. Aspiration2. La Caixa3. Fidor4. First National5. Moven6. M-Pesa7. Robinhood8. Square9. Umpqau10. Zidisha
1. Al Jazeera2. Coursera3. Netflix4. Periscope5. Pledge Music6. Red Bull7. RiotGames8. Ushahida9. ViceMedia10. WeChat
futureproduct futurefashion futurefood
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asia/Pacific brands
futuremedia
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1. Ashoka2. AzuriTech3. Graal Bio4. IBM5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator
1. Bitcoin2. Bhutan3. City FC4. The Elders5. Lovemarks6. ParkRun7. Planetary Res8. WWF9. Zoe Suggs10. You
futureservice futurebrands
© Peter Fisk [email protected]
GAMECHANGERS: WORLD’S MOST DISRUPTIVE INNOVATORS
futurestore
+genius
Where does big data have impact?
Folded carton packaging value chain
Authenticity
Provenance
Freshness
Availability
Design
Production
Logistics
Safety
Safety
Function
Distribution
Tracking
Personalisation
Promotion
Enablement
Disposal
+genius
What drives your business success?
Economicvalue
Future expectations
Revenue growth
Operating efficiency
Assetefficiency
Innovation
Loyalty
Pricing
Volume
Op costs
Admin costs
Processes
Finance
+genius
Where does big data have most impact?
Folded carton packaging value chain
Authenticity
Provenance
Freshness
Availability
Design
Production
Logistics
Safety
Appearance
Function
Distribution
Tracking
Personalisation
Promotion
Enablement
Disposal
© Peter Fisk 2015More details in the new “Gamechangers” book +genius
1. Start from the “future Back”
2020
2016
© Peter Fisk 2015More details in the new “Gamechangers” book +genius
ConsumerSupplier
2. Think like a consumer, not a supplier
Make and distribute
business model
eg CocaCola
Microsoft
Spectrum retail
business model
eg Amazon
Marks & Spencer
Make and sell direct
business model
eg BMW, HSBC
Niche retail
business model
eg ToysRUs, Wiggle
License to make
business model
eg ARM, Ed Hardy
Curated retail
business model
eg Fab,
Positive Luxury
Membership club
business model
eg Costco,
Quintessentially
Crowdfunded ventures
business model
eg Kickstarter,
Zidisha
Opensourced
community
business model
eg RedHat, MySQL
Subscription payment
business model
eg FT.com, Graze
Buyer and seller
marketplace
business model
eg Etsy, NYSE
Micro payments
business model
eg Flattr
Grameen Danone
Collaborative
consumption
business model
eg Buzzcar, Regus
Regular Replacement
business model
eg Gillette,
Nespresso
Branded Consortia
business model
eg Cisco, Spar
Advertising or
Sponsorship
business model
eg Google,
Metro Newspapers
Listed or Promoted
business model
eg Monster Linkedin
Network builders
business model
eg Hotmail, Twitter
Demand then Made
business model
eg ZaoZao,
Threadless
Auction retail
business model
eg eBay, Sotheby
Knowledge and time
business model
eg McKinsey, Harvard
Franchised retail
business model
eg McDonalds,
Subway
Certification and
endorsement
business model
eg ISO, Verisign
Remainder retail
business model
Eg Saks,
Vente Privee
Multulevel
marketing
business model
eg Tupperware,
Natura
Group buying
business model
eg Groupon,
Huddlebuy
Reverse auction
business model
eg Priceline
Freemarkets
Shared rental
business model
eg Zilok, Hilton
Tradeable currency
business model
eg Bitcoin Air Miles
Freemium pay within
business model
eg Angry Bird,
Coursera
Transaction facilitator
business model
eg Paypal, Visa
Pay as you go
business model
eg AzuriTech
Techshop
Dynamic pricing
business model
eg Expedia, Uber
Reputation builders
business model
eg Tripadvisor,
PaywithaTweet
Customer data
business model
eg Facebook,
23andMe
Non-profit business
business model
eg Oxfam Wikipedia
Maker models Channel models Crowd models Payment models Exchange models Asset models
© Peter Fisk 2015More details in the new “Gamechangers” book +genius
3. Innovate new business models
Commodityproduct
Brandedproduct
Personalservice
Brandedexperience
Customer’sexperience
Distinctivedesign
Empatheticdelivery
Integratedjourney
Enabling more
2c coffeebeans
20c brandedcoffee
$2 coffeein store
$20 lunchwith friends
Ad
ded
val
ue th
roug
h d
iffe
rent
iati
on
Added value through relevance
4. Enhance the experience you enable
5. Build a storymap to accelerate growth
© Peter Fisk 2015More details in the new “Gamechangers” book
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Deliv
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Deliv
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Deliv
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Resu
lts 3
Resu
lts 2
Resu
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Horizon 1 delivers
excellence and quick wins
Horizon 2 delivers
new concepts and extensions
Horizon 3 delivers
breakthroughsand a new core