Big Data + Big Ideas = Big Impact

BIG DATA + BIG IDEAS = BIG IMPACT

Innovating for growth in folded carton packagingProfessor Peter FiskGeniusWorks, LondonIE Business School, Madridwww.theGeniusWorks.com +genius


Innovating for growth in folded carton packaging

+genius

Marketing has changedMaking sense of change

Unlimited opportunity

Anything is possible

People want and expect more

Complex and realtime

Investors expect and want more

VolatileUncertain

ComplexAmbiguous

VibrantUnrealCrazyAstounding

Smart sensors Cloud information Mobile devices

Remote diagnostics Big data Predictive analytics

Robotics Artificial intelligence Business ecosystems

The applications of new technologies

Your future for $99

Uber and beyond

Harley Davidson

Robot heart surgery

Simple is often better

Xiaomi, the new Apple

Global internet for all

Worldchanging decade

2010Pop 6.9BnGDP $63T

G7


E7



G7


E7

E7 = China, Malaysia, Chile, Poland, Peru, Mexico, Philippines



G7


E7

Tectonic shifts

+genius

EastSmall

WestBig

+genius

ProfitVolume

Speedboats beat

fast and focused

supertankers

ImaginationCapability

+genius

CollaborativeIndependentDisruptingEvolving

Consumers in control

+genius

Context and relevance

ConsumerPull

Individual

BusinessPush

Average

+genius

Megatrends 2025

Human Technology

Global

Personal

Circular Economy

Reputation andPrivacy

CollaborativeConsumption

AnytimeAnywhere

Wearables and Sensors

Primary Megatrends

Enabling Megatrends

SupportingMegatrends

Human Technology

Global

Personal

Circular Economy

Robotics and Intelligence

Big Dataand Clouds

Smart Cities &Creative Hubs



Social Change and New Tribes

Wellbeing andBiotech

AnytimeAnywhere


Primary Megatrends

Enabling Megatrends


Human Technology

Global

Personal

Connectivity &Convergence

New Business Models

Circular Economy

Robotics and Intelligence

Big Dataand Clouds

Smart Cities &Creative Hubs



Social Change and New Tribes

Wellbeing andBiotech

Emerging markets

Urban Livingand Travel

AnytimeAnywhere

3D Printing &Smart Systems


Primary Megatrends

Enabling Megatrends


Every second

Exponential change

Intelligent everything

Exponentially changing world

1 24 8 16

3264

Exponential rise of big data

20101ZB

Zetta = 101 Zettabyte = 1 trillion GB

21


20101ZB

20157ZB


21


20101ZB

20157ZB

202040ZB


21

ContactsEmailsSMS messagesDirect marketing

PhotosBlogsSearchE-CommerceAdvertisingDigital marketingRecommendations

MusicPhotosVideoGamesM-CommerceSensorsTransactionsLog fileseGovernmentWeatherConferencingGPS LocationsInternet of thingsIntelligent processes

CRM/ERP

Web 2.0

Big dataData Volume

Data Complexity

10 B18

10 B15

10 B12

10 B9

Fishwork’s food transparency 23&Me personal healthcare Pearson individual learning

Uber’s driverless cars JetBlue’s fast departures Nestle realtime marketing

Tesla’s remote updates Aviva’s pay as go insurance Scanadu’s patient monitoring

Big data transforming every industry



New opportunities to grow

+genius

+genius

Google <X>

10 times not 10%

+genius

EMOTIONAL

INTUITIVE

CONNECTED

RATIONAL

ANALYTICAL

FOCUSED

INTELLIGENT + IMAGINATIVE

TODAY + TOMORROW

Audacious ideas

+genius

es

1. 23 & Me2. Aravind3. Editas4. Genentech5. Intuitive Surgical6. Narayana Hosp7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight

1. Amazon2. Aussie Farmers3. Etsy4. Farfetch5. Le Pain Quotidien6. Pinterest7. Positive Luxury8. Trader Joe’s9. Yihaodian10. Zappos

1. Apple2. Beauty’in3. DJI4. Go Pro5. Lego6. Method7. Natura8. Nike+9. Oculus Rift10. Renova

1. Alibaba2. ARM3. Bharti Airtel4. GE5. Google X6. OneWeb7. Raspberry Pi8. Samsung9. Slack10. Xiaomi

1. Aeromobil2. Air Asia3. Airbnb4. CitizenM5. Emirates6. Kulula7. RedBus8. Uber9. Virgin Galactic10. Zipcars

1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla

1. Brewdog2. GrameenDanone3. Graze4. Juan Valdez 5. LA Organic6. Moa Beer7. Modern Meadow8. Nespresso9. Yeni Reki10. Zespri

1. Ashmei2. Beats3. Desigual4. Jonny Cupcake5. Inditex6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Tom’s

1. Aspiration2. La Caixa3. Fidor4. First National5. Moven6. M-Pesa7. Robinhood8. Square9. Umpqau10. Zidisha

1. Al Jazeera2. Coursera3. Netflix4. Periscope5. Pledge Music6. Red Bull7. RiotGames8. Ushahida9. ViceMedia10. WeChat

futureproduct futurefashion futurefood

futurehealth futuretech futuremakersfuturebank

futuretravel

N/S American brands European brands African/Arab brands Asia/Pacific brands

futuremedia

This image cannot currently be displayed.

1. Ashoka2. AzuriTech3. Graal Bio4. IBM5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator

1. Bitcoin2. Bhutan3. City FC4. The Elders5. Lovemarks6. ParkRun7. Planetary Res8. WWF9. Zoe Suggs10. You

futureservice futurebrands

© Peter Fisk [email protected]

GAMECHANGERS: WORLD’S MOST DISRUPTIVE INNOVATORS

futurestore

audacious

networked

intelligent

Change

Whyenabling

collaborative

23andMe

23andMe

Amazon

Amazon Dash

Netflix

Netflix



+genius

Where does big data have impact?

+genius

Where does big data have impact?

Folded carton packaging value chain

Authenticity

Provenance

Freshness

Availability

Design

Production

Logistics

Safety

Safety

Function

Distribution

Tracking

Personalisation

Promotion

Enablement

Disposal

+genius

What drives your business success?

+genius

What drives your business success?

Economicvalue

Future expectations

Revenue growth

Operating efficiency

Assetefficiency

Innovation

Loyalty

Pricing

Volume

Op costs

Admin costs

Processes

Finance

+genius

Where does big data have most impact?

+genius

Where does big data have most impact?

Folded carton packaging value chain

Authenticity

Provenance

Freshness

Availability

Design

Production

Logistics

Safety

Appearance

Function

Distribution

Tracking

Personalisation

Promotion

Enablement

Disposal

+genius

How will you innovate with big data?

© Peter Fisk 2015More details in the new “Gamechangers” book +genius

1. Start from the “future Back”

2020

2016


ConsumerSupplier

2. Think like a consumer, not a supplier

Make and distribute

business model

eg CocaCola

Microsoft

Spectrum retail

business model

eg Amazon

Marks & Spencer

Make and sell direct

business model

eg BMW, HSBC

Niche retail

business model

eg ToysRUs, Wiggle

License to make

business model

eg ARM, Ed Hardy

Curated retail

business model

eg Fab,

Positive Luxury

Membership club

business model

eg Costco,

Quintessentially

Crowdfunded ventures

business model

eg Kickstarter,

Zidisha

Opensourced

community

business model

eg RedHat, MySQL

Subscription payment

business model

eg FT.com, Graze

Buyer and seller

marketplace

business model

eg Etsy, NYSE

Micro payments

business model

eg Flattr

Grameen Danone

Collaborative

consumption

business model

eg Buzzcar, Regus

Regular Replacement

business model

eg Gillette,

Nespresso

Branded Consortia

business model

eg Cisco, Spar

Advertising or

Sponsorship

business model

eg Google,

Metro Newspapers

Listed or Promoted

business model

eg Monster Linkedin

Network builders

business model

eg Hotmail, Twitter

Demand then Made

business model

eg ZaoZao,

Threadless

Auction retail

business model

eg eBay, Sotheby

Knowledge and time

business model

eg McKinsey, Harvard

Franchised retail

business model

eg McDonalds,

Subway

Certification and

endorsement

business model

eg ISO, Verisign

Remainder retail

business model

Eg Saks,

Vente Privee

Multulevel

marketing

business model

eg Tupperware,

Natura

Group buying

business model

eg Groupon,

Huddlebuy

Reverse auction

business model

eg Priceline

Freemarkets

Shared rental

business model

eg Zilok, Hilton

Tradeable currency

business model

eg Bitcoin Air Miles

Freemium pay within

business model

eg Angry Bird,

Coursera

Transaction facilitator

business model

eg Paypal, Visa

Pay as you go

business model

eg AzuriTech

Techshop

Dynamic pricing

business model

eg Expedia, Uber

Reputation builders

business model

eg Tripadvisor,

PaywithaTweet

Customer data

business model

eg Facebook,

23andMe

Non-profit business

business model

eg Oxfam Wikipedia

Maker models Channel models Crowd models Payment models Exchange models Asset models


3. Innovate new business models

Commodityproduct

Brandedproduct

Personalservice

Brandedexperience

Customer’sexperience

Distinctivedesign

Empatheticdelivery

Integratedjourney

Enabling more

2c coffeebeans

20c brandedcoffee

$2 coffeein store

$20 lunchwith friends

Ad

ded

val

ue th

roug

h d

iffe

rent

iati

on

Added value through relevance

4. Enhance the experience you enable

5. Build a storymap to accelerate growth

© Peter Fisk 2015More details in the new “Gamechangers” book

Page 16

Visi

on 3

Visi

on 2

Visi

on 1

Deliv

erab

les

3

Deliv

erab

les

2

Deliv

erab

les

1

Resu

lts 3

Resu

lts 2

Resu

lts 1

Horizon 1 delivers

excellence and quick wins

Horizon 2 delivers

new concepts and extensions

Horizon 3 delivers

breakthroughsand a new core

+genius

+genius



+genius

Be boldBe brave

Be brilliant

www.theGeniusWorks.com