BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Innovative approaches for a better environment
Werner Kasel
Based upon our experience in Western Europe
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
BFS – Black Forest Systems
– First founded 1996 in Switzerland– Implemented in Bulgaria since begin 2004– Consulting and project services organisation – Transfer of HI-Tech industries into Eastern Countries– Business- and Management-Consulting, education
and training for enterprises and public organisations– Partnership with the REC Bulgaria for Sustainable
development projects since 2002
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Werner Kasel
• Director of BFS – Black Forest Systems• Working experience:
– Engineer at IBM Switzerland– Technology Manager Swiss Bank Corporation– Technical Director of the Technical/Economical
Research Institute Geneva– Senior manager consulting services for Europe at
Digital Equipment HQ (19 years)
• In Consulting Business since 1977• In Bulgaria since 2003
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Objective of this presentation
• Show you what we have done to conceive and deliver successful projects
• Reference is the last Sustainable Development Project Conference in Geneva November 2002
• Present a real example of an on-going project with Bulgarian partners
• Pragmatic tips and methods to start and develop projects
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Sustainable Development Project Convention in Geneva
• 24 projects were selected and presented• 6 of those projects found the requested support
and partners during the event• 9 others became very successful during the 6
months period after the event• The questions to be asked are:
– Why did people like them?– What made those projects different?
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Successful projects
• All projects were:– Useful: there was a real need defined and agreed– Problem and solution matched perfectly– Practical: people could relate to the issue– Well prepared, no open questions– Business plan available– Sustainable, they needed however initial funding– Management team in place– All interested parties were ACTIVELY involved since
the begin
Please refer to Michael Horner’s presentation: Sustainable Project Management
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Innovative thinking
• Usually, people think about their problem, looking inside only
• Innovative thinking looks at both, inside and outside the boundaries of the project
• We identify a so called value chain, well known methodology in the industry
• Each component of the project has a recognised value and benefit
• Sounds simple, but some times one has to think differently - « out of the box »
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Typical project structure
Project
Management
Needs Results
Resources Finance
PlanRisk
Reporting
Please refer to Michael Horner’s presentation: Sustainable Project Management
Project boundary
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
A simple value chain
Marketing R&D Purchasing Production Sales
Each of the steps adds value to the process
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Value chain methodology
Put the project in the center
Design process goes from the right to the left
Project
Supply
Supplier
Product
User
Requires?
Need – Benefit?
Produces
Interest?
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Questions during the design process
• Do the users really want it?• What is the benefit for them?• Is the ‘product’ adequate for the need?• Is it competitive / the best solution?• Are the needs well identified• Will we get what we need to execute the project?• What is the interest of the supplier? • Why should he supply this project (funds, material,
expertise, etc.)?
• Is the project sustainable, in terms of investment and operations?
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Real example: Miscanthus in Bulgaria
• REC Bulgaria project: – Introduce Miscanthus to
Bulgaria– Will be discussed during
the workshop
• What is Miscanthus:– Energy crop (similar to
reeds)– Farming business– Biomass– Extracts heavy metals from
polluted soils– Environmentally friendly
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Miscanthus in Bulgaria
• Why growing Miscanthus in Bulgaria?– Rehabilitate polluted land– Renewable energy – Agriculture business
• Benefits– Effective land management– Production of biomass / raw material for industry– Creates new activities, revenues and jobs
The project will be discussed during the workshop
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Miscanthus value chain
MunicipalityLand
ManagementAgriculture
DevelopmentBio-Mass Market
RevenueGeneration
Municipality initiates and owns the project
Revenue generation guarantees sustainability
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Miscanthus value chain
MunicipalityLand
ManagementAgriculture
DevelopmentBio-Mass Market
RevenueGeneration
RestoringValue
JobCreation
RenewableEnergy
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Part of a larger value chain
Motivation: Protect the environment, preserve fossil resources
GrowingMiscanthus
Creating Biomass
BioTechIndustry
Biodegradable Products
ProtectEnvironment
When harvesting, Miscanthus must be pelleted
Message: The final utilisation creates the need for growing Miscanthus
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Another example: using Miscanthus
GrowingMiscanthus
MarketingMiscanthus
Constructionbusiness
Thatching FR, UK, DK, B, NL, etc.
When harvesting, Miscanthus must be cut in 1m long stems
Environmentfriendly
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Using the value chain
GrowingMiscanthus
MarketingMiscanthus
Customer
Who is the real user? What is the real need?
All parties must be involved during the planning phases of the projectAll parties have an interest that the project worksThe industry has a similar approach:- Is there are market for the product?- What do customers really want? - Involve customers in product design – Ensure acceptance
BFS – Black Forest Systems Bulgaria www.bfs-bg.com
Innovative approaches
• What makes projects successful and sustainable– Successful projects are supported by all parties– They actively involve the stakeholders, specifically the
final users– The product of the project responds to a real need– The project fits with current priorities– The proposed solution responds to the criteria of
Sustainable Development:• Takes in account the social aspects• Respects the environment• Is economically the best solution, and is sustainable
Please refer to Michael Horner’s presentation: Sustainable Project Management