BECOMING DATA DRIVENWHAT YOU SHOULD DO BEFORE
Conversion Rate Optimisation / Analytics / UX
LEANCONF
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DATA IS IMPORTANT!TRACK EVERYTHING
We got a 400% lift in customer signups
Define Your BusinessWhat are your Business Goals?
How do you attract visitors?
How much are you spending to attract those visitors?
Which Marketing Channels are most effective in converting visitors to
customers?
DATA WITHOUT ANY CONTEXT
- Ronald Coase
“If You Torture Data Long Enough, It Will Confess”
VANITY METRICS
We Got 12,000 Visitors Last Month!Only 150 Signed up
We got a 400% lift in customer signupsIs that from 100 customers or 10,000 customers?
Aggregate Data won’t get you anywhere.
SEGMENT!
K.I.S.S Keep It Simple Stupid
YOUR METRICS DASHBOARD
http://bit.ly/digitaltonictalks
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