Becoming Data Driven

BECOMING DATA DRIVENWHAT YOU SHOULD DO BEFORE

Conversion Rate Optimisation / Analytics / UX

LEANCONF

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DATA IS IMPORTANT!TRACK EVERYTHING

We got a 400% lift in customer signups

Define Your BusinessWhat are your Business Goals?

How do you attract visitors?

How much are you spending to attract those visitors?

Which Marketing Channels are most effective in converting visitors to

customers?

DATA WITHOUT ANY CONTEXT

- Ronald Coase

“If You Torture Data Long Enough, It Will Confess”

VANITY METRICS

We Got 12,000 Visitors Last Month!Only 150 Signed up

We got a 400% lift in customer signupsIs that from 100 customers or 10,000 customers?

Aggregate Data won’t get you anywhere.

SEGMENT!

K.I.S.S Keep It Simple Stupid

YOUR METRICS DASHBOARD

http://bit.ly/digitaltonictalks

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