contributes to company success

returns value to shareholders

merits additional investment

For the first time in more than a decade, executives

predict that investment will increase in the

next three years on every dimension

of corporate citizenship.

CORPORATE CITIZENSHIPA NECESSARY INVESTMENT FOR SUCCESS

THE MAJORITY OF BUSINESS EXECUTIVES BELIEVE CORPORATE CITIZENSHIP:

...AND REPORT THAT CORPORATE CITIZENSHIP ACTIVITIES CONTRIBUTE TO COMPANY SUCCESS.

Employee volunteer programs

Sustainability

Reporting on social performance

Philanthropy/corporate giving

SUCC

ESS

By investing in corporate citizenship, executives are meeting challenges and differentiating their companies as responsible leaders working to create the world in which we want to do business, AND the world in which we want to live.

Companies where corporate citizenship is integrated are more likely to achieve important business objectives:

Companies dedicated to at least 4 years of corporate citizenship are more likely to:

Reduce employee health costs

HOW DOES THIS HAPPEN?

Average performance

Access to new markets Employee retention

Improve risk management

2.3x

Average performance

3x 3.9x

2.2x

ccc.bc.edu

© COPYRIGHT 2014 BOSTON COLLEGE CENTER FOR CORPORATE CITIZENSHIP