contributes to company success returns value to shareholders merits additional investment For the first time in more than a decade, executives predict that investment will increase in the next three years on every dimension of corporate citizenship. CORPORATE CITIZENSHIP A NECESSARY INVESTMENT FOR SUCCESS THE MAJORITY OF BUSINESS EXECUTIVES BELIEVE CORPORATE CITIZENSHIP: ...AND REPORT THAT CORPORATE CITIZENSHIP ACTIVITIES CONTRIBUTE TO COMPANY SUCCESS. Employee volunteer programs Sustainability Reporting on social performance Philanthropy/corporate giving SUCCESS By investing in corporate citizenship, executives are meeting challenges and differentiating their companies as responsible leaders working to create the world in which we want to do business, AND the world in which we want to live. Companies where corporate citizenship is integrated are more likely to achieve important business objectives: Companies dedicated to at least 4 years of corporate citizenship are more likely to: Reduce employee health costs HOW DOES THIS HAPPEN? Average performance Access to new markets Employee retention Improve risk management 2.3x Average performance 3x 3.9x 2.2x ccc.bc.edu © COPYRIGHT 2014 BOSTON COLLEGE CENTER FOR CORPORATE CITIZENSHIP