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Company Profile
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C o n t e n t s
A Message from Scott Perry
Financial Highlights
The Bankers Difference
Service Excellence
Product Leadership
Making a Difference in Our Community
The Bankers Tradition
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Bankers is a subsidiary of CNO Financial Group, Inc., a holding company for a group of insurance companies operating throughoutthe United States. With more than $4 billion in annual revenue, CNO companies develop, market and administer supplemental healthinsurance, annuities, individual life insurance and other insurance products.
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A M e s s a g e f rom Scott Perry
At Bankers Life and Casualty Company, were dedicated to delivering affordable solutions that
address retirees most pressing concernspayment of healthcare expenses and adequacy of
retirement income.
This understanding guides our business practices. It drives our plans for growth. And it inspires
Bankers commitment to maintain our strength, our stability and our uncompromising dedication
to service.
Strength
For more than 130 years, weve helped policyholders relieve their financial concerns. And with
$12 billion in assets under management and more than 200 branch offices nationwide, Bankers
will be there to support our policyholders when they need us most.
Stability
As a leader in offering Medicare Supplement insurance policies and long-term care insurance,
Bankers tenure in the industry remains unsurpassed. Combined with our life insurance and
annuity products, we offer one of the most comprehensive portfolios designed to meet the
retirement planning needs of the senior market.
Service
Outstanding customer service is just one of the reasons more than 1.3 million policyholders trust
us to meet their needs. By focusing on the ways we address retirees specific concerns, Bankers
backs the customer experience with dedicated career agents and timely claims payment.
In Closing
While strength, stability and service shape our culture, weve never lost sight of our vision
to become a leading provider of health and life insurance products and annuities to the middle-
income retirement market. By continuously challenging ourselves to better understand our market
and by delivering increasingly beneficial products and services, Bankers is taking an active role
in achieving our vision.
Thank you for your interest.
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Scott R. Perry, President
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$11.8
$3.0
$35.4$57.7 $64.8
$114.3
Assets Under
Management
(In billions)
Long-Term
Care Sales
(In millions)
Medicare
Supplement
Sales
(In millions)
Life Sales
(In millions)
Annuity
Sales
(In millions)
2009 Financial Highlights 1
Key Business Measures
Dollars in Millions 2009
Assets Under Management............................ $11,847
Policies In Force (In thousands) 2 ..................... 1,336
Collected Premium ........................................ $3,000.9
Sales
Long-Term Care .............................. ................... $35.4
Medicare Supplement ........................... ............. $114.3
Life .................................................................... $57.7
Annuities ........................................................... $64.8
Total ......................................................... $272.2
EBIT ............................................................... $278
Reserves......................................................... $11,478
Insurance Policy Benefits ................................ $1,667
Sales Offices .................................................. 242
Agents (On average) ...................................... 5,143
Asset Allocation ProfileTotal Investments ($11.8 billion) by Type
Bond Quality ProfileBonds ($10.6 billion) by NAIC Quality Rating
90% Bonds
2% Other
1% Stocks
95% Classes 1 and 2:Highest and High Quality
5% Class 3 or lower
7% Commercial mortgage loans
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1 Calculated using GAAP financial reporting, which includes affiliates.2 Excluding PFFS and PDP.
Collected
Premium
(In billions)
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The Bankers D i f f e r e n c e
Get to know Bankersand learn why our more than
1.3 million customers trust their retirement to us.
For more than 130 years, Bankers Life and Casualty Company has been helping
individuals and families protect their financial security and prepare for retirement.
Our broad selection of affordable, quality health and life insurance products and
annuities offers clients solutions for every stage of lifewhether retirement is years
away, or they are already retired.
With over 200 branch offices across the country, our more than 5,000 agents liveand work in the communities they serve. Our customers have their own Bankers
agent who takes the time to get to know their family, listens to their needs and
values, and is dedicated to helping them meet their goals for a secure retirement.
At Bankers, our commitment to service is backed by the financial strength
of $12 billion in assets under management and the stability of century-long
experience. Get to know Bankersand learn why our more than 1.3 million
customers trust their retirement to us.
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Service E x c e l l e n c e
At Bankers, service excellence is a philosophy that guides
the way we think about our policyholders. And its an approach
that defines the Bankers customer experience.
Financial Assurance
Financial stability, security and integrity take on new meaning when we near
retirement. Bankers agents understand this and develop comprehensive insurance
solutions based on the lifestyles and retirement planning goals of our customers.
Superior Customer ServiceThe personal service of our more than 5,000 dedicated career agents helps set
Bankers apart from other insurance companies. In fact, we still make house calls.
Its important that our customers have a local Bankers agent to service their needs.
Our customer service department supports the service provided by agents and in
2009 alone responded to more than 2.5 million inquiries from policyholders and
their families.
Claims PaymentWhen youre recovering from an illness or injury, the last thing you need to worry
about is claims payment. In 2009, Bankers processed more than seven million
claims and paid out more than $1.2 billion in policy benefits.
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Product L e a d e r s h i p
As a leader in the retirement market, Bankers
comprehensive product suite offers real-life solutions.
Long-Term Care, Short-Term Care
and Home Health Care Insurance
A pioneer in the development and
marketing of long-term care insurance,
today Bankers is a top provider of
these products. We also offer flexible
short-term care and home health careinsurance options that enable our
customers to receive care at home
whenever possible.
Life Insurance
Whether our clients are looking for
final expense, whole or universal life
insurance, Bankers products can help
protect a familys financial security and
help build a legacy to pass on.
Annuities
Our portfolio of traditional fixed
and indexed annuities is designed
with retirees unique concerns and
retirement planning goals in mind.
Medicare Supplement Insurance3
A market leader for more than 40 years,
we offer supplemental insurance
products to help policyholders manage
unexpected medical bills by helping
pay the difference between traditional
Medicare payments and out-of-pocket
expenses.
Medicare Advantage Plans3
When it comes to healthcare plans,
one size doesnt fit all. Thats why
Bankers expanded our product
portfolio to include Medicare
Advantage Plans. Now, retirees have
more choices when deciding how to
receive their Medicare benefits.
Medicare Part D
Prescription Drug Plans3
Customers can enhance their Medicare
coverage with a wide selection of drug
plans that help save money on everyday
prescription medications.3 Offered through one of our affiliated carriers.
Coverage available in most states.
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Making a di f ference
in our C o m m u n i t y
Bankers is proud to support the causes that affect
our customers and their families. Thats why our community
partnerships are so important to us.
Alzheimers Association
Experts estimate as many as 5.3 million Americans have Alzheimers disease.
By 2050, that number is expected to grow to as many as 16 million. 4
The Alzheimers Association is the nations leading voluntary health organization
in Alzheimers care, support and research. Bankers is a proud national sponsor of the
Alzheimers Association and supports its vision for a world without Alzheimers.
For eight years running, Bankers has organized Forget Me Not Days, our
nationwide fundraising campaign to collect donations for the Alzheimers
Association and raise public awareness of the disease. Since 2003, Bankers
has helped raise more than $2 million for the Association through the fundraiserand corporate donations.
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4 Alzheimers Association, 2010.
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Meals on Wheels Chicago
Every weekday, Meals on Wheels Chicago, in partnership with the Chicago
Department of Family and Support Services, delivers more than 8,000 meals
to Chicagos homebound seniors. In some cases, its their only opportunity
for healthy, nutritious meals on a regular basis. In addition, daily contact with a
caring driver gives Meals on Wheels Chicago clients a social connection to the
outside world.
Since 2004, Bankers has contributed $200,000 to Meals on Wheels Chicago to
help support programs such as Home Delivered Meals, Holiday Meals, Short-Term
Immediate Meals and Home Modification, which involves adapting a recipients
home to his or her unique needs.
United Way
United Way of America is a national network of more than 1,300 locally governed
organizations that work to create lasting change. The United Way helps sustain
vital human services for those who need help most, while reducing such needs
for future generations.
Each year, United Way conducts a nationwide campaign to raise money for charitiesand cooperative agencies. Its core values include diversity and inclusion, advocating
that a variety of voices are heard and supported. It supports programs in the areas
of education, income and health that lead to successful lives for all Americans.
In 2009, Bankers employees generated more than $37,000 to the United Way
Workplace Campaign.
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The Bankers T r a d i t i o n130 years and count ing
Our FoundationOn January 17, 1879, our predecessor, the Hotel Mens Mutual Benefit
Association of the United States and Canada, began operating. In 1942,
John D. MacArthur merged his companies, the Hotel Mens Mutual Benefit
Association, the Illinois Standard Life Insurance Company and Bankers Life
and Casualty Company, under the Bankers brand name.
Our Heritage
MacArthur studied the great American manufacturers. He learned how they
branded and mass-marketed a range of household goods and services. MacArthur
reasoned that if he could reduce the high cost of selling insurance, he could make
insurance affordable for middle-income Americans. So began Bankers unparalleled
growth through direct mail marketing campaigns. And by the end of 1956, Bankers
Life and Casualty Company had become one of the largest individual insurers
in the health and accident field. In the 1960s, we turned our attention toward
Americas growing senior market. And shortly after President Lyndon B. Johnson
signed the Medicare bill into law, Bankers became one of the first insurance
companies to offer Medicare Supplement plans.
Our Future
While strength, stability and service shape our culture, weve never lost sight
of our visionto become a leading provider of financial security to retirees and
their families. Thats why our insurance product portfolio now includes long-term
care, life insurance, annuities and Medicare Part D prescription drug coverage.
Its also why well continue to grow and innovate to meet the changing needs
of our customers.
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1879
1946
1950 60s
1977
1980 90s
2004
Bankers Life and Casualty Companys predecessor, the
Hotel Mens Mutual Benefit Association, begins operations.
Bankers president John D. MacArthur develops mass
marketing of low-cost health insurance policies through
the mail.
Bankers enters the senior market and becomes one of
the nations first insurers to develop and offer Medicare
Supplement insurance.
Bankers expands our product offerings to include
retirement products. Company assets surpass $1 billion.
In 1985, Bankers releases our first comprehensive long-term
care insurance plan, positioning us as a leader in seniorshealth insurance products. Five years later, Bankers
introduces our first senior life insurance product, enabling
agents to deliver the first complete portfolio of health and
life insurance and annuity products developed specifically
for seniors.
Bankers Life and Casualty Company celebrates our125th anniversary.
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11363 (8/10)
Bankers Life and Casualty Company
Chicago, IL
bankers.com