MarCom 2013 1
‘Technology as gamechanger’Big data; mobile;
3D- printing; virtual reality
MarCom 2013 2
‘Changing consumer’24/7; sustainability;
‘consuminderen’; demografy
3 generations of shoppers
3
Grown up in an other Retail environment
Boomers1945-1965
Generatie X1965-1985
Millenials1985-2005
Shift in the market has an impact on the retail chain
4
Split in marketshare differs per sector
E-commerce
Retailchains(mainly omnichannel)
Specialty Stores(Local heroes)