B2B challenges in a physical goods e-commerce adventure

Page 1 <img data-url='document/b2b-challenges-in-a-physical-goods-e-commerce-adventure.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: B2B challenges in a physical goods e-commerce adventure' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030214/588b06431a28abdf3b8b4ee9/html5/thumbnails/1.jpg' width='140' height='200' /> MarCom 2013 1

‘Technology as gamechanger’Big data; mobile;

3D- printing; virtual reality

Page 2 <img data-url='document/b2b-challenges-in-a-physical-goods-e-commerce-adventure.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: B2B challenges in a physical goods e-commerce adventure' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030214/588b06431a28abdf3b8b4ee9/html5/thumbnails/2.jpg' width='140' height='200' /> MarCom 2013 2

‘Changing consumer’24/7; sustainability;

‘consuminderen’; demografy

Page 3 <img data-url='document/b2b-challenges-in-a-physical-goods-e-commerce-adventure.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: B2B challenges in a physical goods e-commerce adventure' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030214/588b06431a28abdf3b8b4ee9/html5/thumbnails/3.jpg' width='140' height='200' /> 3 generations of shoppers

3

Grown up in an other Retail environment

Boomers1945-1965

Generatie X1965-1985

Millenials1985-2005

Page 4 <img data-url='document/b2b-challenges-in-a-physical-goods-e-commerce-adventure.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: B2B challenges in a physical goods e-commerce adventure' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030214/588b06431a28abdf3b8b4ee9/html5/thumbnails/4.jpg' width='140' height='200' /> Shift in the market has an impact on the retail chain

4

Split in marketshare differs per sector

E-commerce

Retailchains(mainly omnichannel)

Specialty Stores(Local heroes)

B2B challenges in a physical goods e-commerce adventure

Business