SEO & PPCAutomotive search marketing in 2013
12th February 2013Berian Reed – Head of Search Marketing@berianreed
The reach of search
1,200,000,000,000global searches in 2012
Image credit: http://search.creativecommons.org/
The reach of search
1,200,000,000,000global searches in 2012
Source: Google Zeitgeist
The reach of search
1,200,000,000,000global searches in 2012
Source: Google
Web traffic split
Click distribution
Sponsored Links - PPC
Sponsored LinksPPC
Natural Results
SEO
Search Query
Only 18% of clicks go here
82% of clicks go here!
Some numbers
Search engine traffic
Search is evolving
Search is evolving
What does success look like?
What does success look like?
What are your KPIs?
SEO rankings
SEO traffic
Branded vs. non branded
Bounce rate
Time on site
Good
Hard leads
Soft leads
Conversion %
Top converting keywords
Sales
Great
PPC vs. SEO?
Instant results
Control messaging
Cross brand visibility
Testing
Boost your brand
Trust & loyalty
Brand awareness
Long term benefits
ROI
More traffic
An integrated approach
Image credit: http://search.creativecommons.org/
What can you do today?
Build links from your suppliers
Image credit: http://search.creativecommons.org/
Page title optimisation
The reach of search
1,200,000,000,000global searches in 2012
Image credit: http://search.creativecommons.org/