Page 1 AUTOMOTIVE NEWS MARKETING SUMMITMOBILE, VIRAL + ON-DEMANDPage 2 TECHNOLOGY IS GREATPage 3 BUT WHAT STORYARE YOU TELLING?Page 4 TARGETED TRACKABLE DATA-DRIVENPage 5 BUT CONTENTIS STILL KINGPage 6 TIVO-PROOF STREAMINGPage 7 Page 8 Page 9 Page 10 GREAT CONTENT SMART USE OF TECHNOLOGYPage 11 36M MViews in 6 WeeksPage 12 #1Most Viewed 360 Video on YouTube +40%Social Conversation 200MMViews GloballyPage 13 BMW FILMSPage 14 Page 15 THANK YOU