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By Sam Bradley - July 8 2021
Agencies across the industry are reimagining what work looks like Will remote workers return Can team cultures survive aslong-distance relationships And will agency bosses keep their promises In the wake of the pandemic we explore thedifferent ways agencies are evolving to meet the needs of staff and clients in a changed world
Junior staff have been the most likely to be made redundant or put on furlough during the pandemic Now as the UKrsquos furloughscheme begins to wind up and the American and British economies restart many are now likely to be looking for a new employer ndash ora new career
So what can agencies do to persuade junior staff to hang around Indie agency Here Be Dragons has come up with one solutionfunding their staffrsquos own startups
The London creative shop is offering its junior employees the chance to pursue their own business ideas on the side offering financialbacking business advice and a company laptop
Paul McEntee founder and chief executive officer says rdquoThe pandemic has really raised some big questions about peoplersquos purposein life Are they really happy or is now the chance for them to follow a passion theyrsquove always had and take a metaphorical jump intothe unknown We did our best as a business to support all of our team through a tough time last year safeguarding their mental
NEWS
As agency juniors rethink career options one indieagency is funding their startup ideas
Here Be Dragons offered staffer Jasmine Brown financial backing to launch her jewelry business That Dress Up Mood
wellbeing and keeping them engaged But it comes as no surprise that as we ease out of lockdown people want to make changes tohow they live and work
ldquoThis new fund recognizes and encourages professional curiosity among young people who might decide that they want to dial uptheir entrepreneurial mindsetrdquo
The amounts offered will differ on a case-by-case basis McEntee says but Here Be Dragons offers would-be entrepreneurs a cashinjection without taking equity in return
One staffer has already taken them up on the offer Jasmine Brownrsquos jewelery business That Dress Up Mood got off to such a goodstart that shersquos gone full-time with it She tells The Drum ldquoHere Be Dragons backed me and gave me the tools I needed to get mybusiness off the ground ndash equipment capital and advice More importantly I left the agency on a high instilled with the belief that Iwas making the right decision for my own personal trajectory I wish more companies thought about the bigger picture of individualnot collective development ndash even if they lose the employeerdquo
McEntee says rdquoWe noticed that our junior staff had sort of itchy feet and we were having some tough conversations We thought youknow what wersquore going to help you out because weve always believed wersquore a people first business
rdquoWe try really hard to look after all our staff especially juniors to develop them and keep them in the agency and watch them growBut if they decide to take their careers elsewhere and follow a dream or business idea theyrsquove always had then we think thatrsquos greatrdquo
The agency launched the initiative after identifying an entrepreneurial trend among gen Z consumers as well as conversations with itsown staff in a trend report published by its forecast service Tailwinds
rdquoLoads of gen Zs were either made redundant or put on furlough Itrsquos a huge time of anxiety for them being at the start of theircareers
rdquoBut it also provided a moment to pause and reassess their lives [A record number of] of new businesses were created andregistered last year and therersquos been a 76 increase in 16-20-year-olds registering as sole tradersrdquo
McEntee says the policy will form part of its offer to new employees as it recruits for the future
rdquoWe want to be seen as a great place to work for anyone looking to get a leg up into the industry Wersquore forward-thinking in how welook after our staff and our internal policiesrdquo
And if the policy works too well and its side hustlers move on he points out they might return one day ndash as its customers
rdquoI want to take this long-term view on people development It doesnrsquot mean they necessarily end up at your agency you still invest inthat person and wish them well [If they] go on to set up a business it might do really well They could come back as clients later downthe line
rdquoHopefully we can build a reputation as someone who looks after their staff even after they leave and gives them our blessing Thatrsquosthe company we want to berdquo
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UK
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Like what you see We can email it to youChoose from a series of great email briefings whether thatrsquos dailynews weekly recaps or deep dives into media or creative
Sign Up
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Teamwork is even more important whenyour team is virtual
New ways of working Fuelling orhindering our creativity
Creative life after lockdown ndash howagencies see their future
Gaming and employee engagement ndash themissed opportunity
How we let go by letting the customer inLego Diageo Lifebuoy IBM hellip Do awards matter to agencies
The Drum articles suggested by
Problem Solved
Europe Americas Asia-Pacific
Get exclusive research and actionable insights join TheDrum Plus
Join now and access pound20monthon your first purchase
The World Creative Rankings Report 2021 -the most complete creative benchmarkingtool
L
Global content to keep abreast of the state ofthe industry
L
Exclusive reports and research to supportyour decision making
L
Member-only sessions at The Drum festivalsto learn from the experts
L
Monthly editorial briefings to keep up withglobal trends
L
JOIN NOW
VIDEO
With stores and salons closed Coty puts anew face on innovation
VIDEO
What consumers and marketers can expectfrom 5G
VIDEO
Dont go dark Ex Apple and Pepsi execJohn Sculley offers pandemic brand-building tips
MEMBER EXCLUSIVE MEMBER EXCLUSIVE
About Advertise Whats On Jobs at The Drum Contact Privacy Terms amp Conditions
News Creative Works Awards Drum Network Research Studios Jobs The Drum Recommends
copy Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited All rights reserved
wellbeing and keeping them engaged But it comes as no surprise that as we ease out of lockdown people want to make changes tohow they live and work
ldquoThis new fund recognizes and encourages professional curiosity among young people who might decide that they want to dial uptheir entrepreneurial mindsetrdquo
The amounts offered will differ on a case-by-case basis McEntee says but Here Be Dragons offers would-be entrepreneurs a cashinjection without taking equity in return
One staffer has already taken them up on the offer Jasmine Brownrsquos jewelery business That Dress Up Mood got off to such a goodstart that shersquos gone full-time with it She tells The Drum ldquoHere Be Dragons backed me and gave me the tools I needed to get mybusiness off the ground ndash equipment capital and advice More importantly I left the agency on a high instilled with the belief that Iwas making the right decision for my own personal trajectory I wish more companies thought about the bigger picture of individualnot collective development ndash even if they lose the employeerdquo
McEntee says rdquoWe noticed that our junior staff had sort of itchy feet and we were having some tough conversations We thought youknow what wersquore going to help you out because weve always believed wersquore a people first business
rdquoWe try really hard to look after all our staff especially juniors to develop them and keep them in the agency and watch them growBut if they decide to take their careers elsewhere and follow a dream or business idea theyrsquove always had then we think thatrsquos greatrdquo
The agency launched the initiative after identifying an entrepreneurial trend among gen Z consumers as well as conversations with itsown staff in a trend report published by its forecast service Tailwinds
rdquoLoads of gen Zs were either made redundant or put on furlough Itrsquos a huge time of anxiety for them being at the start of theircareers
rdquoBut it also provided a moment to pause and reassess their lives [A record number of] of new businesses were created andregistered last year and therersquos been a 76 increase in 16-20-year-olds registering as sole tradersrdquo
McEntee says the policy will form part of its offer to new employees as it recruits for the future
rdquoWe want to be seen as a great place to work for anyone looking to get a leg up into the industry Wersquore forward-thinking in how welook after our staff and our internal policiesrdquo
And if the policy works too well and its side hustlers move on he points out they might return one day ndash as its customers
rdquoI want to take this long-term view on people development It doesnrsquot mean they necessarily end up at your agency you still invest inthat person and wish them well [If they] go on to set up a business it might do really well They could come back as clients later downthe line
rdquoHopefully we can build a reputation as someone who looks after their staff even after they leave and gives them our blessing Thatrsquosthe company we want to berdquo
Related
Promoted
This article is about World Independent Agencies Recruitment Entrepreneur Startups Agency Culture Agency Models Work ampWellbeing Agency Business Agency
Find out more
Job Alert
Marketing Account ManagerBy Gripped
UK
Share to Twitter Share to LinkedIn Share to Facebook
Burnt-out agency staff try to reset client boundaries blurred by Covid
Like what you see We can email it to youChoose from a series of great email briefings whether thatrsquos dailynews weekly recaps or deep dives into media or creative
Sign Up
Worth the squeeze How agencies can ditch overwork culture and recruithellip
Wieden+Kennedyrsquos Neil Christie reflects on wins losses and the futurehellip
Bringing clarity to 3 common ad fraudmisconceptions
Data isnrsquot stifling creativity you are
Lead generation 4 ways to drive higherperformance
Why ROI is detrimental to B2B branding
How pro sports teams manage game day imagesin next-to-real
Open Mic
Add your own content to Open Mic
More Must Watch
On The Scene Talking Heads Drum Documentaries Everything You Need To Know Future Stars Of Digital Brand Love
From our Network
Helping publishers increase engagement improve monetization and drive new audiences Read more
How do you solve a problem like standing out from the crowd while whellip
Teamwork is even more important whenyour team is virtual
New ways of working Fuelling orhindering our creativity
Creative life after lockdown ndash howagencies see their future
Gaming and employee engagement ndash themissed opportunity
How we let go by letting the customer inLego Diageo Lifebuoy IBM hellip Do awards matter to agencies
The Drum articles suggested by
Problem Solved
Europe Americas Asia-Pacific
Get exclusive research and actionable insights join TheDrum Plus
Join now and access pound20monthon your first purchase
The World Creative Rankings Report 2021 -the most complete creative benchmarkingtool
L
Global content to keep abreast of the state ofthe industry
L
Exclusive reports and research to supportyour decision making
L
Member-only sessions at The Drum festivalsto learn from the experts
L
Monthly editorial briefings to keep up withglobal trends
L
JOIN NOW
VIDEO
With stores and salons closed Coty puts anew face on innovation
VIDEO
What consumers and marketers can expectfrom 5G
VIDEO
Dont go dark Ex Apple and Pepsi execJohn Sculley offers pandemic brand-building tips
MEMBER EXCLUSIVE MEMBER EXCLUSIVE
About Advertise Whats On Jobs at The Drum Contact Privacy Terms amp Conditions
News Creative Works Awards Drum Network Research Studios Jobs The Drum Recommends
copy Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited All rights reserved
Related
Promoted
This article is about World Independent Agencies Recruitment Entrepreneur Startups Agency Culture Agency Models Work ampWellbeing Agency Business Agency
Find out more
Job Alert
Marketing Account ManagerBy Gripped
UK
Share to Twitter Share to LinkedIn Share to Facebook
Burnt-out agency staff try to reset client boundaries blurred by Covid
Like what you see We can email it to youChoose from a series of great email briefings whether thatrsquos dailynews weekly recaps or deep dives into media or creative
Sign Up
Worth the squeeze How agencies can ditch overwork culture and recruithellip
Wieden+Kennedyrsquos Neil Christie reflects on wins losses and the futurehellip
Bringing clarity to 3 common ad fraudmisconceptions
Data isnrsquot stifling creativity you are
Lead generation 4 ways to drive higherperformance
Why ROI is detrimental to B2B branding
How pro sports teams manage game day imagesin next-to-real
Open Mic
Add your own content to Open Mic
More Must Watch
On The Scene Talking Heads Drum Documentaries Everything You Need To Know Future Stars Of Digital Brand Love
From our Network
Helping publishers increase engagement improve monetization and drive new audiences Read more
How do you solve a problem like standing out from the crowd while whellip
Teamwork is even more important whenyour team is virtual
New ways of working Fuelling orhindering our creativity
Creative life after lockdown ndash howagencies see their future
Gaming and employee engagement ndash themissed opportunity
How we let go by letting the customer inLego Diageo Lifebuoy IBM hellip Do awards matter to agencies
The Drum articles suggested by
Problem Solved
Europe Americas Asia-Pacific
Get exclusive research and actionable insights join TheDrum Plus
Join now and access pound20monthon your first purchase
The World Creative Rankings Report 2021 -the most complete creative benchmarkingtool
L
Global content to keep abreast of the state ofthe industry
L
Exclusive reports and research to supportyour decision making
L
Member-only sessions at The Drum festivalsto learn from the experts
L
Monthly editorial briefings to keep up withglobal trends
L
JOIN NOW
VIDEO
With stores and salons closed Coty puts anew face on innovation
VIDEO
What consumers and marketers can expectfrom 5G
VIDEO
Dont go dark Ex Apple and Pepsi execJohn Sculley offers pandemic brand-building tips
MEMBER EXCLUSIVE MEMBER EXCLUSIVE
About Advertise Whats On Jobs at The Drum Contact Privacy Terms amp Conditions
News Creative Works Awards Drum Network Research Studios Jobs The Drum Recommends
copy Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited All rights reserved
Worth the squeeze How agencies can ditch overwork culture and recruithellip
Wieden+Kennedyrsquos Neil Christie reflects on wins losses and the futurehellip
Bringing clarity to 3 common ad fraudmisconceptions
Data isnrsquot stifling creativity you are
Lead generation 4 ways to drive higherperformance
Why ROI is detrimental to B2B branding
How pro sports teams manage game day imagesin next-to-real
Open Mic
Add your own content to Open Mic
More Must Watch
On The Scene Talking Heads Drum Documentaries Everything You Need To Know Future Stars Of Digital Brand Love
From our Network
Helping publishers increase engagement improve monetization and drive new audiences Read more
How do you solve a problem like standing out from the crowd while whellip
Teamwork is even more important whenyour team is virtual
New ways of working Fuelling orhindering our creativity
Creative life after lockdown ndash howagencies see their future
Gaming and employee engagement ndash themissed opportunity
How we let go by letting the customer inLego Diageo Lifebuoy IBM hellip Do awards matter to agencies
The Drum articles suggested by
Problem Solved
Europe Americas Asia-Pacific
Get exclusive research and actionable insights join TheDrum Plus
Join now and access pound20monthon your first purchase
The World Creative Rankings Report 2021 -the most complete creative benchmarkingtool
L
Global content to keep abreast of the state ofthe industry
L
Exclusive reports and research to supportyour decision making
L
Member-only sessions at The Drum festivalsto learn from the experts
L
Monthly editorial briefings to keep up withglobal trends
L
JOIN NOW
VIDEO
With stores and salons closed Coty puts anew face on innovation
VIDEO
What consumers and marketers can expectfrom 5G
VIDEO
Dont go dark Ex Apple and Pepsi execJohn Sculley offers pandemic brand-building tips
MEMBER EXCLUSIVE MEMBER EXCLUSIVE
About Advertise Whats On Jobs at The Drum Contact Privacy Terms amp Conditions
News Creative Works Awards Drum Network Research Studios Jobs The Drum Recommends
copy Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited All rights reserved
Bringing clarity to 3 common ad fraudmisconceptions
Data isnrsquot stifling creativity you are
Lead generation 4 ways to drive higherperformance
Why ROI is detrimental to B2B branding
How pro sports teams manage game day imagesin next-to-real
Open Mic
Add your own content to Open Mic
More Must Watch
On The Scene Talking Heads Drum Documentaries Everything You Need To Know Future Stars Of Digital Brand Love
From our Network
Helping publishers increase engagement improve monetization and drive new audiences Read more
How do you solve a problem like standing out from the crowd while whellip
Teamwork is even more important whenyour team is virtual
New ways of working Fuelling orhindering our creativity
Creative life after lockdown ndash howagencies see their future
Gaming and employee engagement ndash themissed opportunity
How we let go by letting the customer inLego Diageo Lifebuoy IBM hellip Do awards matter to agencies
The Drum articles suggested by
Problem Solved
Europe Americas Asia-Pacific
Get exclusive research and actionable insights join TheDrum Plus
Join now and access pound20monthon your first purchase
The World Creative Rankings Report 2021 -the most complete creative benchmarkingtool
L
Global content to keep abreast of the state ofthe industry
L
Exclusive reports and research to supportyour decision making
L
Member-only sessions at The Drum festivalsto learn from the experts
L
Monthly editorial briefings to keep up withglobal trends
L
JOIN NOW
VIDEO
With stores and salons closed Coty puts anew face on innovation
VIDEO
What consumers and marketers can expectfrom 5G
VIDEO
Dont go dark Ex Apple and Pepsi execJohn Sculley offers pandemic brand-building tips
MEMBER EXCLUSIVE MEMBER EXCLUSIVE
About Advertise Whats On Jobs at The Drum Contact Privacy Terms amp Conditions
News Creative Works Awards Drum Network Research Studios Jobs The Drum Recommends
copy Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited All rights reserved
Problem Solved
Europe Americas Asia-Pacific
Get exclusive research and actionable insights join TheDrum Plus
Join now and access pound20monthon your first purchase
The World Creative Rankings Report 2021 -the most complete creative benchmarkingtool
L
Global content to keep abreast of the state ofthe industry
L
Exclusive reports and research to supportyour decision making
L
Member-only sessions at The Drum festivalsto learn from the experts
L
Monthly editorial briefings to keep up withglobal trends
L
JOIN NOW
VIDEO
With stores and salons closed Coty puts anew face on innovation
VIDEO
What consumers and marketers can expectfrom 5G
VIDEO
Dont go dark Ex Apple and Pepsi execJohn Sculley offers pandemic brand-building tips
MEMBER EXCLUSIVE MEMBER EXCLUSIVE
About Advertise Whats On Jobs at The Drum Contact Privacy Terms amp Conditions
News Creative Works Awards Drum Network Research Studios Jobs The Drum Recommends
copy Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited All rights reserved