Indie – conven+ons of the genre
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Indie–conven+onsofthegenre
TheVaccines–TeenageIconMusicvideoisperformancebased.Thewholeloca+onofthevideoissetinali=whichisquiteaunusualwayofapproachingamusicvideo,whichistypicalofanindiebandasotherindiebandshaveunusualloca+onstodotheirperformances.
MumfordandSons‐Iwillwait
MumfordandsonsisatypicalIndieBand.ThevideoIwillwait,showsthemperforminginfrontofaliveaudiencewhichisnotunusualtoseeintheindiegenre;somevideoscanbefilmedatafes+valoragig.
Misenscene,edi+ngandCinematography
TheKooks–Onelast+me
Useofatwoshotwithinthenarra+veofthismusicvideoshowsthestereotypicalviewonIndiemusictobeaboutrela+onshipsofyoungpeople.Agrainyeffectisusedtoconnotethepastofthenarra+vestory,givingthevieweraperspec+veofthecouples’history.TheseNngoftheschoolcanlinkintotheyoungeraudience,asit’saplacetheirfamiliarwith.
Misenscene,edi+ngandCinematography
Incubus‐Drive
Midshotusedinbothimagestorelatethetwoscenes,switchingbetweenthestorylineandperformance.Thevideofadesintoanothershottoconnecttheillustra+onalvideowithreality.Thereforedefiningthemeaningofthesong.Theroomtheyperforministoshowarelaxedatmosphere,whichconnotesthestyleofmusicwhichisacous+cbased.
Representa+on,ideologiesandvalues
Therepresenta+onofIndieasagenreisshowntobequiterelaxedwhichconveysthekindofmusicitis.Theindiegenreusuallyrepresentsrela+onshipsordrugs,eitherbeinginthelyricsorhowthebandmemberslookinthemusicvideos.Thisconnotesthe‘indiestyle’andideasthatithas.Inthevideosthebandmembersclotheshasideologiesthatlinktothisasthecostumesarequiteroughbutcasual.Theac+onsinindieperformancesarealsoquiteflowingandso=rockmovementswhichslowswiththemusic.Thesevaluesofclothesandperformancebasedideasinindiebandsareusuallymostlythesameinaperformancebasedvideo.
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