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Page 1: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

Azuri PayGo Solar Smarter Solar Power for the Emerging World

June 2014

Page 2: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Huge off-grid solar requirement in Africa

             600M  people  lack  access  to  electricity                ~$17Bn/year  on  kerosene  for  ligh;ng      -­‐  Consumes  30%  disposable  household  income  -­‐  Harmful  to  health,  dangerous  

           600M+  mobile  subscribers              ~$15Bn  spend  charging  phones  -­‐  70c/phone/week  -­‐  Time  consuming,  trips  to  market  

Massive  Commercial  Opportunity  ~$30Bn/year  

         

Page 3: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Sustainable Technology needs a Sustainable Business Model

Power  is  a  pay-­‐as-­‐you-­‐go  Service….                  …..Solar  is  all  UP  FRONT  +  Maintenance/Repair  

Page 4: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Solar  as  a  service  solu;on    

§  Affordable  §  Clean  §  Quality  §  AspiraPonal  

   

Page 5: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Azuri – simple PayGo energy

Page 6: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Compelling Customer Value – Kenya Example

Customer  cuts  weekly  energy  spend  by  50%  or  more  AND  

 has  8  hours  of  light  for  2  rooms  +  mobile  phone  charging  too  

Without  Azuri  

• $10/month  for  Kerosene  • $0.20/charge  for  mobile    Total:    ~$13/month  

With  Azuri  

• $10  install  (one-­‐off  fee)    • $1.50/week  top-­‐up    Total:    ~$6/month  

Page 7: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Home lighting and mobile phone charging •  $1.50/week  buys  into  a  new  life        

Page 8: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Business model designed to support upgrades along the “Azuri Energy Escalator”

3W  2  lights,  phone  

+  lights,  radio,  torch  

+  DVD  /      Internet  tablet  

25W  

10W  

5W  

Light  

Energised  

Entertainment  

Communica;ons  

Informa;on  

Work   80W  

+  TV  

+  Fridge  /  Sewing  Machine  

Page 9: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Beyond lighting

•  7  out  of  10  of  the  fastest  growing  countries  in  2013  are  in  Africa  

•  “African  Middle  Class”  defined  by  ADB  as  income  of  $2-­‐20/day    –  Azuri’s  customers  

•  40%  of  Africans  under  age  of  14  

•  Huge  demand  for  affordable  consumer  electronics  

•  InformaPon,  entertainment,  knowledge,  entrepreneurship  

•  Azuri  delivers  access  to  the  knowledge  economy  for  rural  Africa  in  an  affordable  and  accessible  way  

Page 10: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

The “un-grid”: Vision of the Future

Energised home Conventional Grid –  Connection ~$400-800 –  Bottom-up view of power –  Losses in distribution –  Centralised purchasing

Distributed Power –  Un-Grid delivers power now –  New generation of low power, low

voltage appliances –  Vision of future power usage –  Just as mobile replaced the landline

Page 11: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Award Winning Business Model

Nobel  Sustainability  supported    Clean  Tech  company  2012  

Winner  

CleanTech  Company    of  the  Year  

Best  IniPaPve  for  a  Small    or  Medium-­‐Sized  Business  

Renewable  Energy    Project  of  the  Year  

     

Small  Business    of  the  Year  

Page 12: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Capturing the Global Imagination

Page 13: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Field Data: Households saving money and time

3%   5%  3%  5%  

6%  

92%   86%  

Now  I  have  Indigo,  my  household  and  I  are  

saving  Pme  

Now  I  have  Indigo,  my  household’s  expenditure  on  lighPng  and  phone  charging  has  decreased  

Strongly  Agree  Agree  

Disagree  

Strongly  Disagree  Before:  2.3USD/week  

Now:  0.3USD  

•  100%   strongly   agreed   with   the  statement  “Now  I  have  Indigo,  I  am  using  less  kerosene”  

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© Azuri Technologies Ltd

§  Productive day extended by up to 3 hours

§  Children spend 2 hours on average additional homework

§  Eliminates kerosene fumes, fire risk and CO2 burden

§  Saves customers money from the outset

Social impact

Page 15: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd Fishermen in Sierra Leone use the lights to fish at night

New Opportunities

Page 16: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd Stallholders can light their shops after sunset

Page 17: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd

Delivering Aspiration

Page 18: Arusha | Jun-14 |  Azuri PayGo Solar Smarter Solar Power for the Emerging World

© Azuri Technologies Ltd


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