Lorina M
axin
e Allm
on
2011
ULTIMATE
STEAM TEA
M CA
RPET AND
UPHOLSTER
Y CL
EANING C
OMPANY
Ultimate Steam Team Carpet and Upholstery Cleaning CompanyMarketing Plan Completed By Devry Senior Project for Ultimate Steam Team.docx
ULTIMATE STEAM TEAM CARPET AND UPHOLSTERY CLEANING
COMPANYGROVE CITY, OHIO
614-275-4008614-991-5704
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ULTIMATE STEAM TEAM CARPET ANDUPHOLSTERY CLEANING COMPANY
2011
Table of Contents1. Table of Contents
3. Mission Statement
4. Introduction
5. Target Market
6. Competitors; Strategies for Business; Monitor Advertising
7. Resources; Optimize supplies and inventories
8. Create Standardized Price List; Provide Reliable Transportation and
Employees; Create New Business
9. Manage Staff; S.W.O.T Analysis;
10.S.W.O.T Analysis Chart Figure 1
11.Focus goals
12.Going Green
14.Employment interest Form
16.Welcome
17.Employment Opportunities Figure 2
18.Telemarketing Talley Sheet Figure 3
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19.Telemarketing script for cold calls Figure 4
20.Daily Customer Log Sheet Figure 5
21. Canvasser; Telemarketing manager
22. Telemarketer; Receptionist
23.Service Technicians; General Service Technicians; Production
24.Accountant; Conclusion
25.Bibliography
EXECUTIVE SUMMARY
The carpet cleaning industry has a niche for full-service
cleaning companies like Ultimate Steam Carpet and Upholstery
Cleaning A family oriented business understands what is meant by
team work. Establish the strategy that will be used and followed
to a “T” and maintain a positive attitude. The sky is the limit
when you put your mind to something, follow through and never
give up.
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MISSION STATEMENT
Dare to Dream! Allow the trials of life serve as a guide line
showing what to do and what not to
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do. Always put priorities in order. Food, shelter, and clothing
should be first on that list. These will contribute to a
positive attitude that will assist in preparing for the tasks
that are ahead.
An idea can come about in a dream while asleep, while walking
down the street or even driving in a car. By mulling the idea
over and considering every aspect, the possibilities are
limitless. When it comes to making money, establish a prototype
that enhances the idea and by acting on it is the only way of
finding out whether the idea is a good one.
Working for other people gets old when being told what to do,
when to do, how to do and what time to do it. It is mentally and
physically exhausting. The fact that there is always going to be
dirt and as long as there are busy professionals, overly
committed people, senior citizens and disabled people who are
not able to take care of their own cleaning needs there will
always be a niche in the market share for Ultimate Steam Team
Carpet and Upholstery Cleaning Company.
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INTRODUCTION
Ultimate Steam Team Carpet and Upholstery Cleaning Company were
founded in 2007. The company began with an office and two carpet
cleaning vans. Ultimate Steam Team was first established under
the name of Ultimate Steam. The company services both
residential and commercial cleaning accounts. There is a
combined 30 years’ experience in sales, customer service in
general cleaning and the carpet cleaning industry.
Originally I started my own company known as Houseworks
Dependable Cleaning Company. My partner, Blanche Baker and I
purchased business cards and distributed them to homes, business
and placed the cards strategically on bulletin boards in
neighborhood grocery stores. One particular day we had six homes
scheduled to clean. Blanche informs me the day before that she
is not able to work that day. This put me in a difficult
situation so I hired someone to help me with the six homes. I
left very early in the morning to get started and one of my
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clients called me to verify that we would be cleaning for him. I
had already left to begin for the day and the client got no
answer at my house so he called Blanche to see if we were
cleaning. Blanche decided to go to this particular client’s home
to do the cleaning for him. Blanche did not contact me to let me
know that she was going to clean this client’s home. While
Blanche was cleaning she had an orange soda a in a cup in the
bedroom. She almost spilled it and as she stepped to grab the
pop, she tripped over the bucket of bleach water and spilled it
on brand new bur bur carpet. Blanche knew where I was cleaning
at and came there to tell me what she had done. I was scared to
death as I knew that we did not have any type of insurance to
cover an incident such as this. This was the straw that broke
the camel’s back as I realized that in order to run a proper
business we needed more information regarding how to do it. The
lack of knowledge with regards to running a business is what
prompted me to go back to school. Shortly after I started school
my son Chris and Blanche’s husband Bryan Baker came into a small
windfall and started Ultimate Steam. My plan and goal has always
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been to restart my business. Since my son jumped the gun a
little I have concentrated my total educational efforts towards
enhancing and making a very productive Carpet Cleaning Business.
Ultimate Steam Team will be sustained through generations to come
in order to assure that my children, grandchildren and great-
grandchildren are able to live comfortably. I feel Ultimate
Steam Team has the potential to successfully prosper for
generations to come as there is always going to be dirt and a
need for the services that Ultimate Steam Team has to offer.
TARGET MARKET
Ultimate Steam Team Caters to the elderly, disabled, single
parents and busy professionals who simply do not have the time or
the energy to accomplish regular cleaning on a daily or weekly
basis. Along with cleaning carpet and upholstery Ultimate Steam
Team also performs basic cleaning needs for customers. They are
also able to save the customer time and money by providing the
cleaning supplies. The goal to promote the business locally
within a fifty mile radius of Columbus will allow the company to
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maintain strong customer services and a good rapport with
customers. Ultimate Steam Team will also contribute to the local
economy by providing employment opportunities within the company.
Advertising strategies are a very important asset for a company
and timing plays a very big role. Prior experience in the carpet
cleaning business shows that it is very well known that running
advertisement starting October 1 – March 1 is a total waste of
time and money.
COMPETITORS
There are many competitors of Ultimate Steam Team Carpet and
Upholstery Cleaning Company with-in the fifty mile radius of the
general Columbus Ohio area. The main goal of Ultimate Steam Team
is to become a full-service cleaning company that provides any
cleaning service that a customer needs to have completed. There
are no cleaning services that would be considered as full service
cleaning that will clean the entire house, windows, carpets, and
furniture.
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STRATEGIES FOR THE BUSINESS
The business has established a 5 year business plan that includes
all of the financial responsibilities required to keep the
business established and profitable. The proposal provides a
virtual forecast as to where the company will be financially for
the next five years. The following section lists and explains the
areas needed to assure the ongoing operation and financial
success of this cleaning service.
MONITOR ADVERTISING
The operation of the business requires making business cards,
advertising in local newspapers, distribution of flyers and
telemarketing. Using what are called tracking sheets will allow
the company to keep track of where and how advertising dollars
are being spent and where they are utilized? The company will be
able to see if they are making a profit and see which advertising
method is the most profitable.
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RESOURCES
It is important to utilize resources that are free for the asking
or available at a minimal fee as this is a distinct advantage for
local organizations. The only requirement is to possess the
knowledge and where-with-all it takes to figure out that there
are resources available to the company at a very minimal charge
or free. The only investment required is the time that it takes
to construct a letter that outlines the needs of the company and
ask for assistance from different organization. Small Business
Association will assist with education and opportunities to apply
for loans and grants to sustain the business. Advertising for
free on Craig’s List usually produces several jobs every time a
new advertisement is posted.
OPTIMIZE SUPPLIES AND INVENTORY
The costs of the cleaning supplies needed, such as mops, brooms,
Windex, paper towels, feather duster, buckets, rubber gloves,
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chemicals used for the carpet cleaning such as micro ban, scotch
guard, and cleaning agent used can be reduced by doing research
and using the most inexpensive suppliers or by contacting the
manufacturer directly and purchase supplies from the Dollar
Store. Packaging and marketing the cleaning supplies that
Ultimate Steam Team uses to sell to their customers as a way to
maintain a certain level of the cleaning in between regularly
scheduled cleanings would be another avenue that the company can
take to increase profits and build a greater loyalty with their
customers.
CREATE A STANDARIZED PRICE LIST
Another important aspect would be to create a standard price list
for the amount that the company will be charging customers to
clean. For example, a room-by-room itemized list might include
kitchen cabinets, refrigerator, range, microwave, floor, dishes,
living room- dust, vacuum, mirrors, glass windows; bathroom-tub,
toilet, shower, floor, sink, counters, mirrors; Garages:
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Basements; Laundry; etc. Carpet cleaning is estimated by the
size of the area and the upholstery is priced per item that is
being cleaned. Everything that can be cleaned should have a
price attached to it and then an Excel worksheet will be used to
establish a solid, clear and fair estimate of services to be
rendered
PROVIDE RELIABLE TRANSPORTATION AND EMPLOYEES
Access to a vehicle, preferably a truck or van, is the number one
most important item necessary to work and get from one job site
to another. Employees with a valid driver’s license, insurance,
and their own vehicle are detrimental to the success of this
business. Hiring employees who will use their own vehicle will
help the company from having to buy, maintain, and insure their
own fleet.
CREATE NEW BUSINESS
Start with a single idea and stick to it. Offer a complimentary
cleaning the first time. Walk in to a business and offer to
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clean one of their restrooms or even an area of carpet for free.
Chances are good that they are not going to allow the other
restroom to remain filthy or the rest of the carpet that just got
cleaned so they get charged to clean the second restroom or the
rest of the carpet, collect the money and schedule the next
cleaning before leaving. Offer to do any cleaning needs that
they may have in their establishment. It is important to leave a
door open. Give them an estimate and schedule a date and time to
complete the cleaning task that the business wants to have done.
This is how a business can establish clientele and get repeat
business.
MANAGE STAFF
Match skills with tasks giving ample opportunity for different
people to assist in managing the whole operation, thus giving
many people employment opportunities. Train new hires by having
then shadow current employees on jobs, and cross train existing
workers.
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S.W.O.T ANALYSIS
The Strengths, weaknesses, opportunities, and threats of an
organization are important knowledge to possess as it can assist
the organization with establishing the written business plan to
best fit the immediate and future goals of the organization. It
is all about making money. To have the ability to operate a
company knowing that it is supporting families with all of their
basic needs is the only thing that is of any importance. It is
not about making a profit it is about sustainability. Customer
Service and professionalism goes a lot further in word of mouth
advertising than paid advertising could ever present.
Figure 1. SWOT Analysis for Ultimate Steam Team
Internal Factors
Strengths Weakness
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Management Over twenty years of cleaning experience among the partners involved in the business
Only two partnersDissolution may occur sooner thananticipated
Marketing Small companies are able to build better customer relations
Corporate companies may be able to satisfy customer needs better
Personnel Good workforce, mostly in the family, little turnover of employees
Experience lost when new employeeis hired, family conflicts
Finance Bank possibly willing to give loan with low interest. Sales expected to escalate quickly with new office
Risk of cash flowissues
External Factors
Opportunities Threats
Consumer/Social
Able to satisfy small market for small business. Build close relationships to clients and suppliers.
Larger companies are able to charge lower prices
Competitive Competition non-existent in the area. Able to offer more
Some costumers may prefer premium prices
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customer service. than slightly higher price withcustomer service
Technological
Make company more efficient and work closer to customers.
Others in the industry can purchase new technologies thatcan make them faster and more efficient
(McCollum, Cowgill, & Wesbook, 2010)
There are many strategies and campaigns that can be used to
advertise the services of a company. Care must be taken that a
company who uses a campaign to generate new customers and
business that they follow through or that they can prove the
claims of the company. This day and age presents a unique
problem for carpet cleaning companies and that is “Bed Bugs”.
The sterilizing agent that Ultimate Steam Team uses called micro-
ban does kill bed bugs but is used to control mold and mildew so
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consumers need to know that it is a myth that having a carpet
cleaning company in to do carpet and furniture once will
alleviate a bed bug problem. There is a strict regimen that
needs to be adhered to and should only be administered by a
professional exterminator.
FOCUS GOALS
“The US janitorial services and carpet cleaning industry
consists of about 50,000 janitorial companies and about
9,000 carpet and upholstery cleaning companies with combined
annual revenue of about $33 billion. Major companies include
divisions of companies such as ServiceMaster and ABM
Industries, private companies such as UGL Unicco and Stanley
Steemer, and franchises such as Coverall Cleaning Concepts
and Jani-King. The industry is fragmented: the 50 largest
companies generate less than 30 percent of revenue.”
(Presswire, 2010)
Individual companies depend on the structure and the Empowerment
of the organization as a whole and how they are able to gel
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together as a team by feeding off each other’s strengths and
support the weaknesses that require the attention of the whole
organization. A well planned and initiated marketing strategy
will serve local carpet cleaning proprietors well in the local
market and Ultimate Steam Team plans to lead the way for carpet
cleaning and regular cleaning services by utilizing a marketing
strategy that addresses everything that Ultimate Steam Team has
to offer in the way of cleaning services.
Ultimate Steam is able to bounce back from adversity like the
Cleveland Carpet Cleaning Company that lost a lot to a fire
except that their vans were saved which is a big investment that
would be costly to replace. (Dodosh, 2007)
GOING GREEN
Ultimate Steam Team will establish a protocol for their
customer’s to adhere to in order to sustain cleaning that will
use less water, less chemical, or less energy, not only is it
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greener and healthier, but it is using natural resources more
responsibly.
Prioritize carpet cleaning
Vacuum frequently
Employ interim carpet cleaning methods
Low-flow technologies
Use cold water when cleaning carpets
Use green-certified cleaning chemicals
Maintain the equipment…and know when it is time to select
new machines (Ashkin, 2010)
By using the same idea when performing a full house cleaning it
is to the advantage of Ultimate Steam Team to provide cleaning
supplies that were used during the initial cleaning in order to
sustain an air of the professional cleaning provided until the
next regularly scheduled cleaning. Misfortunes that occur due to
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act of nature or through any other emergency situations that
require the service of a carpet cleaning company albeit water
extraction or any other reason that could require utilization of
the services of Ultimate Steam Team at any given time of the day
or night. Offering 24-hour water extraction or any other urgent
type services 24 hours a day 7 days a week is the same as opening
up a door to a new path that you have no idea where it will take
you or where it would end. The availability of the company for
emergency situations just works as a promotional strategy to
market the company.
Chemicals that are used to clean carpet are non-toxic. The
cleaning van contains a 250 gallon tank that reaches temperatures
of 250-275 degrees Fahrenheit. The used cleaning water has to be
disposed of according to EPA Regulations and Ultimate Steam Team
is adamant that strict rules are adhered to with regards to
Environmental Protection Agency Regulations. While serving the
community it is also advisable to be receptive to ideas and
suggestions given by the community and also customers. The
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company intends to sponsor a contest asking for “Green
Suggestions” that Ultimate Steam Team could utilize and give a
Grand Prize to the person that Ultimate Steam Team decides has
the best suggestion for the company to contribute to the
environment through the service that they provide and also
increase revenue of the company. (Sunday Times, 2001) “An
organization needs to be operating at its maximum effectiveness.
To determine if the organization is operating to its full
potential it is imperative to determine the climate of the
organization. Determine the “Soft Factor’s “which are the
attributes that are more closely aligned to aspects of the
interaction such as communication skills establishment of a team,
the importance of trust etc. In contrast, “hard “ factors are
typically aligned with more pragmatic aspects of an
organization’s acquisition mission such as development of an
acquisition strategy, ensuring that the necessary documentation
is in place before a major milestone review using earned value
management to track financial progress etc. The organization’s
culture is typically viewed as those deeply held values, beliefs,
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assumptions, symbols, and rituals shared across the enterprise.
Culture describes the social context of an organization’s culture
is shared among all or most of the work force throughout the
enterprise as a result of lengthy periods of repetition and
indoctrination. Seniority of employees plays a very social role
in the “orientation” of new employees by employees with
“seniority” status due to length of employment with the
organization” (Kotzian, Muldoon, & USN, 2010) Ultimate Steam Team
Carpet and Upholstery Cleaning Company uses Scotch Guard as a
protectant on the carpet after it is cleaned to keep the carpet
from getting dirty too quick as it would resist stains once the
scotch guard is applied. DuPont is a manufacturer of products
containing the ingredient known as perfluorooctanoic acid (PFOA)
used in the manufacture of Teflon but is also said to be formed
when flourotelomers, a group of water and stain resistant
chemicals, break down. (Cozier, 2010) Knowledge of the use of the
cleaning chemicals is imperative. There are strict regulations
that all service companies must adhere to. Customer service is
the most important aspect of an exchange between an organization
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and their clients. Word-of-mouth advertising is the most
effective type of advertisement and it is also the cheapest form
of advertisement as well since it is free though it does require
the display of professionalism and knowledge while servicing the
customers in order for them to want to utilize our services on a
regular basis. The carpet cleaning company is a service provider
that will always be utilized and can incur a profit that will
provide for the families that depend on the income that Ultimate
Steam Team generates. Through the carefully planned marketing
strategy and by utilizing all of the resources that are available
beginning with returning to complete education and by including
all of the aspects that envelop a company as the focus of study
there is no reason that a business cannot be successfully
initiated and grow into a thriving proprietor as Ultimate Steam
Team.
EMPLOYMENT INTEREST FORM
A family run business striving to provide professional cleaning
services while providing employment opportunity for anyone who
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wants to put the time and effort into it. Training is an
operative word. You have to physically attempt a task in order
to retain the knowledge as to how to do it. There is an
abundance of work (cleaning) to be gotten. Creating a strategy as
to the organization of the company will provide a plethora of job
positions available for people who are positive and believe in
what they are doing. Please answer the following questionnaire
to connect you with the proper area that your abilities will best
benefit.
1. Have you ever had a job working on the phone or
telemarketing?
If yes please give details
2. Have you had any sales experience?
If yes please give details
3. Do you have a driver’s license?
4. Do you have insurance?
5. Do you own a vehicle?
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6. Do you have any felony convictions?(Does not disqualify
from getting hired)
7. Are you willing to travel?
8. What is the highest level of education achieved?
9. What type of work are you looking for?
Please tell about yourself.
1. NAME:
2. ADDRESS:
3. PHONE NO:
4. BIRTHDATE:
5. SOCIAL SECURITY NUMBER WILL BE NEEDED UPON HIRING
LAST 3 EMPLOYERS PLEASE TELL ABOUT THEM.
How many hours are you available to work per week?
What days are you available to work?
There are three shifts available so what shift would interest
you?
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What are your goals?
Tell why the company should hire you:
What are your salary requirements?
WELCOME
Ultimate Steam Team is a family owned family run business and if
you are reading this welcome to our family. Our company has
weathered through a lot to get to this point to be able to hire
an employee to work. The possibilities for this company being a
successful, multi-million dollar dynasty are phenomenal provided
that the right players are placed strategically within the realm
of the business in order to utilize knowledge, education and
talents of each “individual” employee.
New employees are required to review the company history and the
five year business plan. Suggestions that pertain to the
operation of the company that can have a positive effect on
production are welcome and encouraged. Monetary incentives will
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be provided on a monthly basis for a suggestion that the company
utilizes.
The reason that a person would want to own a price elastic
business that sells price elastic products is to get rich and
make lots of money. Advertising tactics along with imagination
and pure determination will make this type of business a success.
The impression that the business should leave on the customer is
for them to ask their self how they ever did without the services
of the business. Ultimate Steam will strive to utilize all of the
skills available within the company. Ultimate Steam Carpet
cleaning Company’s a new company that is versatile, ambidextrous
and ready to serve the needs of their customer’s and the whole
community.
EMPLOYMENT OPPORTUNITIES
Job positions available within the company are as follows:
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TITLE DESCRIPTION HOURS PAYCANVASSER DISTRIBUTES FLYERS
AND BUSINESS CARDSDAWN TO DUSK(HOURS NEGOTIABLE)
SALARY PLUS BONUS OR COMMISSION
TELEMARKETING COLD CALL FOR PROSPECTIVE CUSTOMERSAND SET APPOINTMENTS
9AM-1PM4PM-9PMMON-FRI9AM-NOONSAT
HOURLY PLUS BONUSOR COMISSION
RECEPTIONIST ANSWERS BUSINESS PHONE, SETS APPOINTMENTS FROM INCOMING CALLS AND CONFIRMS ALL DAILY APPOINTMENTS
8AM-5PM4PM-9PMMON-FRI
SALARY PLUS BONUS
HOURLY PLUS BONUS
SERVICE TECHNICIAN
DRIVES VANS AND ANY COMPANY VEHICLES, CLEANS THE CARPETS AND UPHOLSTERY. ALL LABOR
7AM-8PMMON-SAT
SALARY PLUS BONUS
ACCOUNTANT MAINTAINS ALL COMPANY FINANCIAL INFORMATION ANDREQUIREMENTS ESTABLISH AIS FOR COMPANY
8AM-5PMMON-FRI
SALARY
GENERAL SERVICE TECHNICIANS
ASSIST SERVICE TECHNICIANSPERFORM GENERAL CLEANING
7AM-8PMMON-SAT
HOURLY
PRODUCTION CREATES INNOVATIVE ADVERTISEMENT, RESEARCH COST EFFECTIVE CLEANING PRODUCTS, ESTABLISH A STANDARDIZED PRICE LIST GENERATE NEW CUSTOMERS
8AM-5PMMON-FRI
TELEMARKETING MANAGERS
RESPONSIBLE TO TRAIN, MOTIVATE, CONFIRM APPOINTMENTS SET BY
9AM-8PM SALARY PLUS BONUS
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TELEMARKETERS
TODAY’S DATE TELEMARKETING TALLEY SHEET EMPLOYEE NAME
DIALS CONTACTS APPT SET CUSTOMER NAME/ADDRESS/PHONE #
HOUR #1_____AM/PM
HOUR #2_____AM/PM
HOUR #3_____AM/PM
HOUR #4_____AM/PM
TOTALS:HOURS:____________
DIALS:
____________
CONTACTS:
_____________
APPTS:
____________
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TELEMARKETING SCRIPT FOR COLD CALLS
Good am/pm Mr. or Mrs.___________ My name is _____________with Ultimate Steam Carpet and Upholstery cleaning company. We have been receiving calls from homeowners in your area needingassistance with all of their Spring Cleaning needs.
Ultimate Steam Team is currently offering their spring cleaning special of any five area of carpet for $79.95. How many areas of carpet do you have in your home Mr. /Mrs. _________?
Our Service technician just happens to be scheduled in your areastarting tomorrow or the next day. Which day would be best for us to stop by? Would morning, afternoon or evening be the most convenient?
Appointments are scheduled in 2-hour windows to allow service technicians to provide professional service.
8am-10am, 10am-12noon, 12pm-2pm, 2pm-4pm, 4pm-6pm, 6pm-8pm Mondaythrough Saturday
I have your name listed as____________________Is that correct?
And you are the homeowner at__________________is that correct?
Would you please tell me a main cross street closest to your homefor directions?
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Could I verify your daytime phone number?
Mr./Mrs. __________________You are scheduled for our 5 area cleaning special for $79.95 plus
tax on DAY/DATE/YEAR @ TIME AM/PM
Are there any other cleaning needs that we can help you out with today?(List additional requests)
Thank-you again and we look forward to seeing you on DATE/TIME.
DAILY CUSTOMER LOG SHEETEMPLOYEE NAME:_________________DATE:___________________NAME ADDRESS CITY
(zip CODE)
STATE PHONE TODAY’S DATE
APPT DATE
#AREAS
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CANVASSER
This position requires physically walking for hours at a
time and placing flyers strategically on homes and
businesses. Distributing business cards and talking to
potential customers about the services that Ultimate Steam
Carpet and Upholstery Cleaning Company provides is
coordinated to coincide with the area that our units are
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There are rules that must be adhered to while performing
this job.
Proper attire i.e. t-shirts with company logo and
comfortable shoes must be worn.
Under no circumstances are flyers or advertisement to be
placed in or around a mail box. That is federal property
and requires a stamp in order to be placed in the mailbox.
Canvassers are to ask permission of the business where they
want to place business cards.
TELEMARKETING MANAGER
Implements training for the telemarketing cold calls to
generate new leads for service technicians.
Monitor the telemarketing department and keep them on task
of dialing numbers.
Instill a positive attitude in the telemarketing department
Confirm appointments set by telemarketers who includes name,
address, phone #, the date the appointment is set and the
number of areas the customer is having cleaned.
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Assure that all leads are confirmed and logged before they
are given to the receptionist.
Record payroll and bonuses for telemarketers
TELEMARKETER
Responsible for cold call dialing and contacting homeowners
to generate new leads by offering company cleaning specials.
Telemarketer must follow the protocol when calling
perspective customers by reading a written script.
No telephone calls can be made before 9am or after 9pm.
When a customer or prospect asks to not be called the
telemarketer must add them to the company “NO CALL” list.
Setting an appointment requires the caller to check the
name, address, phone number and the date, time of the
appointment and the number of areas needing cleaned. Write
all of the information on a lead card and give it to the
telemarketing manager who then confirms the information and
the appointment time.
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RECEPTIONIST
First person that customers see when entering the business.
Professional business attire must be worn
Answers all incoming calls and sets appointments for the
service technicians
Confirms all daily leads for service technicians
Distributes leads to determine daily cleaning routes for
each vehicle that is available.
Coordinates areas to distribute flyers with the established
daily cleaning routes
Tracks all calls and leads to determine where lead was
generated.
SERVICE TECHNICIANS
Senior Technician based on qualifications, seniority,
experience and knowledge will train and oversee operations
of the cleaning crews and payroll.
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Must maintain a driver’s license, having their own vehicle
and insurance is a plus.
Cleans the carpet and upholstery
Manual labor is also required when moving furniture while
cleaning
Suggest additional products to a customer such as
deodorizer, scotch guard or even a piece of furniture to be
cleaned.
4 points is the maximum allowed on a technicians driver’s
license and continue to drive company vehicles
Follow all of the laws of the highway while driving company
vehicles. Any violations while driving a company vehicle is
immediate grounds for demotion or termination.
Professionalism is a requirement at all times.
GENERAL SERVICE TECHNICIANS
Assists service technicians and other department areas as
needed
Perform the general cleaning jobs
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PRODUCTION
Create new, innovative advertisement
Research for less expensive and cost effective cleaning
products
Establish a standardized price list that includes the
charges for every service that Ultimate Steam provides and
any products that the company may choose to sell.
Attend fairs, carnivals, parades, volunteer in the community
generate new business
ACCOUNTANT
Establishes an Accounting Information System for the
company
Inputs all financial information pertaining to the company
including bank transactions
Final Payroll for company.
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Cross checks and balances all financial information from
all departments.
CONCLUSION
Ultimate Steam Team Carpet And Upholstery Cleaning Company will
present itself as a full service cleaning company, including carpet,
vehicle interiors, cleanouts, residential, businesses and any other
cleaning jobs. One thing that is for sure there will always be dirt
and as long as there are busy, overly committed people with money
who will hire people to clean there will be plenty of employment
opportunities for a service provider such as Ultimate Steam Team.
The combined Team Empowerment of Ultimate Steam Team Members the
business can successfully sustain itself for generations to come.
Before selling anything, a product or a service, the business must
first sell itself. The ability to present their selves as honest,
dependable, and professional is the beginning step to establishing a
rapport with any customers and to demonstrate the confidence that
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emanates from the company regarding whatever it is that they are
trying to sell or present. The goal is to make a lasting
impression. All the advantages of the product that you are trying to
present must be on the top of the list. Consumers need to conclude
that it is not advantageous to do without the product or the service
that the company is selling. It is very important to show the cost
effectiveness for the consumer to invest in the services that
Ultimate Steam Team has to provide to them thus saving them time and
money for all of their regular cleaning needs.
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BIBLIOGRAPHY
Ashkin, S. (2010, 09 05). Green Carpet Care. Business Source
Complete, 3.
Cozier, M. (2010). Union warns on PFO Ause. Business Source Complete.
Dodosh, M. (2007, may 28). Arslanian still fired up to clean
carpets. (M. Premerier, Ed.) Crain's Cleveland Business 28, no21, p.
19.
Kotzian, M., Muldoon, R., & USN, C. (2010, May-June). Determining
your Organization's Health. Impact of Climate Surveys, 8.
McCollum, M., Cowgill, E., & Wesbook, B. G. (2010, june).
Ultimate Steam Team Five Year Marketing Plan. Columbus,
Ohio, USA: Devry University.
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2011
Presswire, M. (2010, october 15). An Essential Report on
Janitorial Services and Carpet Cleaning. An Essential Report on
Janitorial Services and Carpet Cleaning.
Sunday Times, T. (2001, December 09). 78 Chem-Dry UK Insurance
claim manager 75.23%.
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