GACC - 2011 1 April 6, 2011 Hannover, Germany Organized by the German American Chamber of Commerce of the Midwest (AHK USA – Chicago) Part of the Export Initiative for Energy Efficiency, supported by the German Federal Ministry of Economics and Technology on the basis of a decision by the German Parliament. eMOBILITY IN THE USA
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GACC - 2011 1
April 6, 2011Hannover, Germany
Organized by the German American Chamber of Commerce of the Midwest (AHK USA – Chicago)
Part of the Export Initiative for Energy Efficiency, supportedby the German Federal Ministry of Economics andTechnology on the basis of a decision by the GermanParliament.
eMOBILITY IN THE USA
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US automotive industry overviewSales and production numbersElectrified vehiclesGovernment initiatives
AGENDA
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Covers corridor of 1400 km, from Ontario down to Gulf of Mexico
Traditionally clustered the around Great Lakes “Transplant” OEM assembly plants increasingly in
southern Midwest and South Engineering centers clustered around Detroit for both
US and transplants - 70% of auto R&D done in Michigan Scrappage rate13 million autos per year: 16.7m sales of
2007 is unsustainable, but 10.5m of 2010 is also.
U.S. AUTOMOTIVE INDUSTRY
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AreaGermany: 357,022 km² USA: 9,826,675 km²
PopulationGermany: 82,000,000USA: 309,000,000
GERMANY - USA
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44.2%
40.3%
8.4%
7.0%
Total Detroit 3
Total Japan
Total Europe
Total Korea
2010 SALES BY BRAND LOCATION
Source: Automotive News Data Center
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2010 SALES BY MANUFACTURER
19.1%
16.9%
15.2%10.6%
9.4%
7.8%
7.7%
3.1% 2.3% 2.0% 0.4%
General Motors Co.Ford Motor Co.Toyota Motor SalesAmerican Honda Motor Co.Chrysler GroupNissan N.A.Hyundai-Kia AutomotiveVW Group of AmericaBMW GroupDaimler AGJaguar Land Rover N.A.
Source: Automotive News Data Center
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2009-2010 SALES
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
2009
2010
Source: Automotive News Data Center
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0%
5%
10%
15%
20%
25%
30%
35%
1ST QUARTER GROWTH
Source: Automotive News Data Center
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NORTH AMERICAN PRODUCTION
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1 Jan - 2 Apr 2010
1 Jan - 3 Apr 2011
Source: Automotive News Data Center
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PRICE DIFFERENCES
Ford Focus: USD 18,790 or EUR 17,850
Mercedes: C-Class USD 33,990; EUR 32,695
Chevy Volt: USD 40,280 (before rebate), Opel Ampere EUR 42,900
Qualified Plug-In Electric Drive Motor Vehicle Tax Credit– $2500-$7500 tax credit for the purchase of qualified plug-in electric
vehicle
Tax Credit for up to 50% of cost of charging stationFuel Cell Motor Vehicle Tax Credit – Up to $4,000 is available for the purchase of qualified light-duty fuel
cell vehicles.
http://www.afdc.energy.gov/afdc/laws/fed_summary
FEDERAL INCENTIVES - CONSUMER
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Advanced Technology Vehicle (ATV) Manufacturing Incentives– direct loans for up to 30% of the cost of re-equipping, expanding, or
establishing manufacturing facilities in the U.S.
Alternative Fuel Infrastructure Tax Credit– up to 30% of the cost, not to exceed $30,000, for fueling
infrastructure. Includes but is not limited to electric.
FEDERAL INCENTIVES - INDUSTRY
http://www.afdc.energy.gov/afdc/laws/fed_summary
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Lower licensing fees available for BEVs Additional rebates up to as much as
$5000, usually as tax creditHOV lane accessSales tax exemption for qualifying BEVsFree parking for any EV in public parking
lots and metered spaces.
STATE INCENTIVES - EXAMPLES
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All fleet-vehicle purchases by the federal government must be hybrids, electric vehicles and other alternative-fuel vehicles by 2015. In 2010, 50,000 vehicles were purchased.Corporate Average Fuel Economy (CAFE)
Standards: 35.5 mpg by 2016; now working on 2017 – 2025.
OTHER INITIATIVES
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Long distancesVery limited public transit as alternativeExtreme weather
But: lots of cars!
CHALLENGES
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THANK YOU!
Virginia Attaway RoundsGerman American Chamber of Commerce of the [email protected]