Social and Digital Media Marketing Andia Bayandor
SOCIAL MEDIA EXPERIENCE General Social Media ResponsibilitiesBCBGeneration Blog
Approve and edit Student Ambassador posted blogs Post Joyce’s picks from each delivery and various requested blogs Create blog posts for events, promotions and editorial articles
BCBGeneration Facebook & Twitter Post event invites, information and recap Post articles, announcements and Joyce’s Picks and blogs Keep editorial album up-to-date on Facebook Monitor all tweet mentions and retweet when appropriate
Blogger Outreach Monitor top bloggers for potential outreach opportunities Reach out to up and coming bloggers for partnership opportunities Blogger gifting for organic product mentions to bloggers network
YouTube Upload all current BCBGeneration Video’s Share video thru social media to increase views
SOCIAL MEDIA EXPERIENCEFacebook Homepage Ad
BCBG used the homepage advertisement to reach our target demographic to build our fan base. The targeted ad clicked thru to a hidden landing page where fan information was collected. To incentivize the fan to click thru we offered a free gift just for being a fan with a triggered email. With this initiative we build our FB fan page as
well as our email database. The campaign was run with the following promotions:
Passport to Style Prom Partnership with Stila BCBGeneration Retail Store Launch
SOCIAL MEDIA EXPERIENCEBCBGeneration Twitter Hide & Seek
There are 7 French sayings in each of our BCBGeneration stores. The first person to upload a twitpic of a saying won a cosmetic pouch from BCBGeneration.
We promoted this promotion on Facebook, Twitter and on our BCBGeneration Blog
This promotion drove traffic in-store, to our website and organic sharing of the brands twitter page amongst the winners twitter network.
FACEBOOK INITIATIVESFan Page Growth & Engagement
Tag the all collateral and media with social media logo’s to drive traffic to your fan page
Post during high engagement times Highest engagement time is between 5pm – 7am.
Interact with fans Fans are more likely to share post when they have loyalty to the
brand. To help build loyalty comment back when fans ask questions. Post all blog entries to FB wall establish Hudson as more of a lifestyle
brand Include a ‘Like Us’ tile on all eblast communication
FACEBOOK INITIATIVES ‘Like Us’ Promotion
Run a promotion offering an exclusive discount or GWP to those who help you reach 50,000 Fans.
Create a FB application that has fans like the page and clicks thru to a landing page to collect fans information Run a FB homepage ad with offer Encourage existing fans to share with friends to help Hudson reach their goals Send out an eblast to existing email database Reach out to bloggers to post promotion on their personal FB pages
FACEBOOK INITIATIVES Social Media & Events
Link eblast event invites to a FB invite to collect RSVP’s This will reach an audience that a traditional
eblast or FB invite make have missed. Photobooth with direct to FB capability
All event pictures will be automatically uploaded to Hudson's FB page.
This will encourage guests to Fan Hudson to view photo’s and share the photo’s creating extra exposure for Hudson.
Exclusive Live Stream footage from major events on FB Fans show high engagement levels with
exclusive video’s and behind the scenes.
Wholesale Account Partnerships Encourage wholesale accounts to FB tag all
posts mentioning Hudson Jeans. Events, Online advertising and Co-op
Advertising Polyvore/Brickfish - ‘Denim Identity’
Run a FB contest with wholesale account using Hudson Jeans as the focus.
Fans can create their look using denim as the base and accessorize based on theme.
This will be promoted thru Hudson as well as the wholesale account to created double exposure.
All entries can be showcased in a Facebook photo album to encourage fan sharing
SOCIAL MEDIA INITIATIVES
SOCIAL MEDIA INITIATIVESBlogger Partnerships
Invite top Fashion Bloggers for an exclusive product preview event at corporate office/showroom Upload video clips from the event on FB and
YouTube with blogger tags to reach a broader network
Blogger gifting – promote organic brand mentions on blogs
Reach out to up and coming fashion bloggers for easier partnership opportunities
Sponsor Blogger Achievement events Independent Fashion Bloggers Conference Bloglovin Awards
SOCIAL MEDIA INITIATIVEFacebook/twitter – Tweet to win campaign
Product images posted on Facebook, people can tweet the style number to win the item Everyday we post an item from the catalog to Facebook Customers can to search the virtual catalog for the style number First 5 people to tweet that style to @Hudson win the item! People encouraged to check out of FB/Twitter everyday
Shopable Viral Video Create a video with click thru shopable technology Post to main tab on FB and promote on twitter
MOBILE INITIATIVES Develop a Mobile Application
Develop a mobile optimized ecommerce site with easy navigation
Create an application with direct cart experience embedded in the application
Location-based marketing for special promotions and incentives for shoppers to come into the store and purchase
Utilize QR Code Technology Tag QR codes on all collateral, signage and media Codes will be used to drive our customer to digital
content (website, video, Facebook page) immediately upon view
Foursquare partnership with wholesale accounts
Provide Hudson specific promotions or exclusive content to fans that check-in at stores