Media Blue Deck 090509

MediaBlue is the catalyst for brands to engage with entertainment. Our clients are media & entertainment companies. We develop programs to leverage the brand equity of entertainment properties for packaged goods marketers. These programs result in sponsorships, cross promotions, branded content, social media opportunities and events.

Our experience runs deep. Our partners have over a combined 50 years of industry experience. We’ve been the CMO for a major studio, launched an web business for one of the largest radio conglomerates, managed marketing & promotions for a major QSR, developed branded content for consumer electronic companies. We understand both sides –client and agency.

Our clients are industry leaders that produce and distribute digital content, DVDs, video games, intellectual properties, web sites, music, movies, television shows, consumer electronics and computing products.

We provide our clients with services in :Consumer PromotionSponsorship OutreachEvent MarketingBranded Content Creation and LicensingSocial Media and Web Marketing

At MediaBlue, we specialize in effective, well executed consumer promotions. We focus on….

Cross promotions with leading consumer brandsRetail promotions with leading retailers and direct marketersMajor on-air promotions with leading radio and television stationsSweepstakes and contestsMerchandising and promotions premiums

MediaBlue builds significant media value for your property by utilizing the power of promotion. We deliver millions of impressions at a fraction of traditional media buys.

We can take your property and build an exciting promotion

by partnering with:CPG companies

Retailers (brick and mortar and online)

Radio and television stations

Social networking sites

Live event venues such as malls, festivals

We are an extension of your internal marketing team!

Our success is built on creating an aggressive outreach to appropriate potential partners …and determining how best to develop a promotion that achieves the goals of both parties.

We know that for the right product or television show, live-events and campus marketing can make a difference. We take our clients' products to the places where their target consumers go.

We do this by developing and implementing:

Live events -in stores, on campus, in bars, at malls

Sampling programs

Promotional premium distribution

We've been producing video content for two decades. We know how to research, develop and produce programming for use in DVDs, theaters, concerts, client websites and CD-ROM or DVD premiums.

We offer our clients an end-to-end solution that includes:

Project research

Script writing

Talent sourcing

On-site or in-studio video production

Music development

Rights clearances

Post-production

CD, DVD manufacturing and fulfillment

On-line distribution

On-Pack Promotion at all Target StoresOctober 2009

1600 stores700K packages in end cap displays

50MM Target Circular Ad265 radio station promotions12 Mommy Blogs

Exclusive iron-on T-shirt transfer on each box

5 kid SKU’s • Honey Nut Cheerios• Cookie Crisp• Cocoa Puffs• Cinnamon Toast Crunch • Lucky Charms

3.6MM On-Pack Promotion

Exclusive consumer premium- Eric Carle growth chart, valued at $13

3MM Catalina grocery coupons at retail

400K website impressions

700K newsletter impressions

8MM Kids Activity Booklets

1200 restaurants

28MM on pack exposure Exclusive consumer DVD premiumIn -store POP in retailers nationally

65MM digital impressions including text and email campaignsKathy was the featured fitness coach

Celebrity Milk Mustache Ad 7MM circulation in health magazines

$4MM national TV

In-store POP in 25,000 national grocers

Sweepstakes- 24 trips to upscale spa

Customized downloadable workouts free upon entering milk UPC codes

West Coast Office:

Bill Perrault

o) 818.206.3242

f) 815.642.4096

[email protected]

East Coast Office:

Patti Gladski

o) 401.284.6810

f) 815.425.8939

[email protected]