AN EFFECTIVE ADVERTISING CAMPAIGN
-‐ Integrated -‐ Innovative Media Solutions -‐ Relevance with the target audience -‐ Legitimacy of the message, media & call
to action -‐ Reputation (of key message, not necessarily
the same advert! -‐ Share of Voice
An effective Advertising campaign… (noticed, remembered & acted upon!)
In short “The affect is has”
-‐ Draw you in -‐ Stimulating (Resonance, Relevance) -‐ Eye Catching (Entertaining, Appeal)
-‐ Memorable -‐ Brand & Product -‐ Call to action -‐ Bottom line -‐ Acted Upon
So… What makes a
good Advert?
BRAND BUILDING: MORE ADVERTISING WITH MORE MEANING?
Brand Advertising
Brand Meaning
(USPs, Differentiators)
Customer Value
(The benefits which we promise our
customers they will receive & which are important to them)
Brand ambassadors to avatars
Characters that people can: -‐ Relate to -‐ Associate with & address
