An Effective Advertising Campaign

AN EFFECTIVE ADVERTISING CAMPAIGN

-­‐  Integrated -­‐  Innovative Media Solutions -­‐  Relevance with the target audience -­‐  Legitimacy of the message, media & call

to action -­‐  Reputation (of key message, not necessarily

the same advert! -­‐  Share of Voice

An effective Advertising campaign… (noticed, remembered & acted upon!)

In short “The affect is has”

-­‐  Draw you in -­‐  Stimulating (Resonance, Relevance) -­‐  Eye Catching (Entertaining, Appeal)

-­‐  Memorable -­‐  Brand & Product -­‐  Call to action -­‐  Bottom line -­‐  Acted Upon

So… What makes a

good Advert?

BRAND BUILDING: MORE ADVERTISING WITH MORE MEANING?

Brand Advertising

Brand Meaning

(USPs, Differentiators)

Customer Value

(The benefits which we promise our

customers they will receive & which are important to them)

Brand ambassadors to avatars

Characters that people can: -­‐  Relate to -­‐  Associate with & address