PROVIDE A FRAMEWORK OF PROCESS AND STRUCTURE FOR THE CLIENT
AND THEN ASKLISTEN
KICK OFF WITH A CLIENT
Tuesday, August 3, 2010
IF THERE IS A GOOD CHANCE OF A SOCIAL MEDIA
CONVERSATION TO BE HAD, RELAY STRATEGIC FRAMEWORK TO
CLIENT
Tuesday, August 3, 2010
LOOK AT ALL THE CREATIVE WAYS TO GROW THIS CONVERSATION AND
CHOOSE THE TOOLS MOST APPROPRIATE. LEARN THE RULES OF THE GAME
Tuesday, August 3, 2010
LISTEN TO THE CONVERSATIONS AND TWEAK THE STRATEGY ACCORDINGLY, AND IF NECESSARY
ADVISE CLIENT TO TWEAK THEIR PRODUCT/BRAND POSITIONING
Tuesday, August 3, 2010
LEARN. BE TRANSPARENT. PLAY BY THE RULES. HAVE MORE HUMANS
RUN THE CAMPAIGN THAN RULES. PEOPLE KNOW.
PEOPLE ARE BUSY.
Tuesday, August 3, 2010