#you want different results, try something new.
@ouali
Where is ouali?
OUAL I
Ouali Benmeziane
founder of webcongress.comouali.com | @ouali | fb.com/oualicom
May give this speech with some weird accent Will send you (if you ask) this presentation & more documentation
> Buscamos editores, en espanol
> Organiza webcongress en tu ciudad
> Technology para ninos
> Top startups, agencies, entrepreneurs, websites & apps
re_born
http://prvk.la/
http://h-q.co/
over
Quizz
Tech makes your life so
easy!
kujaribu kitu kipya
webcongress.com/glasswho want one?
Sun?
o Today: Facebook by Whatsapp for $19 Billion Dollareso May 2014: Google I/O Conference in San Franciscoo 2014: more Tesla electric cars, SpaceX private tripo MarsOne select the 1st crew to go to planet Mars.o 16 December 2014, Ouali’s birthday
Importante 2014 dates to remember
The world is [really] changingWhat the F* are you doing?
send a pre-order into the coffee shop and have your coffee waiting for you when you get there.
> Contextualization can be “on your way to the grocery store”, the weather, the time you wake up, the state of your body, your routine…
Contextual Commerce
banking?
Your brain is the new smart-device
Wearable Computing Devices, Will Exceed 485 Million Annual Shipments by 2018
UP (jawbone)
Cuida los detalles
So what do I have to do?
when things are not working…
Details matters.
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Vamos a comer, abuela.Vamos a comer abuela.
Trustness.
Conozca tus usuarios
play and learn
Customer purchase process.
tu usuario | es muy infiel
Hacer marketing digital = Attract Convert Engage
A + C + E
SEO SOCIAL DESIGN
Segmenta.
En internetEs mas facil ser visible que anonimo.
Target.
nuevogooglekeywordplanner
Trafico: convertir fans en visitas
• Connecta con Mailchimp y consigue nuevos suscritos a tu newsletter desde Facebook!
One page for each story.
One custom landing page for every
traffic source.
#tools: true social media + unbounce
Cerveza? Limit the choice. Taget better
Convert. Call to actions.
Forms
• #tools: wufoo
Size Matters
Mouse over effects
Unconventional is cool
Give directions.
Deja ver tu numero
#tool: google call to metrics
UI design, rocks.
Upselling, crosselling
Easy checkout process
Optimization. Indexibility
In Internet, you don’t test, you don’t pass.
Mobility
Accesibility
Real time
Custom
Engage
| Onsite optimization
Open Graph<meta property="og:image" content="http://ia.media-imdb.com/rock.jpg"/>
Seguimiento !
Haz webs para todos y tontos.
Google BOTLoves Data
pure high quality data
Feedback:Recording: Testing:User exp:
Ouali’s Top #CRO Tools:
technology is seamless and fades into the background. it brings people together instead of keeping them apart@digitaltrends
“calm computing”
- Llamar a las telefonicas sigue siendo una pesadilla- encontrar un trabajo, es un reto diario- trabajar y cuidar sus hijos a la vez- nos sabemos lo que comemos- los transportes se pueden optimizar un 70%- un viaje en avion de 30min, me quita 3horas de mi dia- tengo 4 tarjetas de credito diferentes- hay miles de clientes ahi fuera, y no se encontrarlos…
Find 1 simple daily problem and solve it with technology or science
o fullscreen beam (for youtube)o facebook sharing (public or private)o Evernoteo twitter for glasso facebook commentso time weathero Glasstagramo IFTTT
Glass Apps i love
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Haz hecho todo esto?Puedes tirar tu web a la basura.
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Question?
first say “Hola Ouali”, then ask
#thanks#TSN try something new.
@ouali@webcongress