Across India’s most attractive markets
National Rate CardEffective April 1, 2016
Circulation of a publication is the first & foremost proof for an advertiser to include a publication in the consideration set of any print plan. Circulation data is a quantitative measure of a publication’s presence in a market & measures actual sale of the newspaper to the end readers. The Dainik Bhaskar Group has been at the forefront of driving circulation records in its markets. The group publications reach out to 20000+ drop-points every day which are bustling with potential. We cover this geography with 62 editions of our group publications printed from 53 centres. Our printing infrastructure helps us in delivering latest news to our readers on a daily basis.
Our editorial philosophy ‘Reader at the core’ has helped us build strong product loyalty and affinity. Approximately 1.5 million households are surveyed every year for reader feedback helping us build a deep understanding of our readers’ needs and preferences on a regular basis. Owing to this product supremacy, the group has been at the forefront of driving cover price in the Indian newspaper market. Today, Dainik Bhaskar is the only Indian newspaper to feature among the world’s top 5 most circulated newspaper according to WAN IFRA World Press Trends 2015 report & is India’s largest circulated daily.
* Source: WAN-IFRA World Press Trends 2015 largest circulated newspaper (ABC JD’15)
Dainik BhaskarGroup Coverage
States
Editions
Languages
Of India’s land area
Of India’s market potential
Of India’s urban population
Readers*
RAJASTHAN
MADHYA PRADESH
HIMACHAL PRADESH
UTTARANCHALPUNJAB
HARYANA
MAHARASHTRA
CHHATTISGARH
JHARKHAND
BIHAR
GUJARAT
CHANDIGARH
DELHI
*Sources: IRS Q4’12/Census 2011/ Indicus Market Skyline 2015
Map not to scale.
1
DAILIES
DAINIK BHASKAR
12States
40Editions
3.5 CROREReaders
33,87,870Copies
Bihar, Chandigarh, Chhattisgarh, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, New Delhi, Punjab, Rajasthan and Uttarakhand
1 7 17.3 LAKH4,30,000
Maharashtra
DIVYA BHASKAR
2States
7Editions
61.7 LAKHReaders
7,48,582Copies
Started its journey in 2003 from Ahmedabad. Considered the voice of urban Gujarat.
The flagship Hindi daily started its journey in 1958 from Bhopal. It is India’s largest circulated daily.
Gujarat and Maharashtra
DIVYA MARATHI
2 2 1.32 LAKH 30,000
The first youth centric English broadsheet daily, and the first all-colour newspaper of India. The Group publishes DNA from Ahmedabad and Jaipur.
Started in 2011 from Aurangabad. Divya Marathi is the independent and courageous voice in the Marathwada region.
Gujarat and Rajasthan
(GUJARATI NEWSPAPER)
DNA(ENGLISH NEWSPAPER)
(MARATHI NEWSPAPER)
(HINDI NEWSPAPER)
State Editions ReadersCopies
States Editions ReadersCopies
Print Media Dominance
2
MAGAZINES
COMPACT
Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, Maharashtra, New Delhi, Orissa, Punjab, Rajasthan and Uttarakhand
AHA! ZINDAGI
50,000COPIES
Sources: (TR, IRS ’12,Q4) / ABC JD ’15 / Internal estimates)
Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Him-achal Pradesh, Jharkhand, Madhya Pradesh, Maharash-tra, Punjab and Rajasthan
BAL BHASKAR
1,75,000COPIES
Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Him-achal Pradesh, Jharkhand, Madhya Pradesh, Maharash-tra, Punjab and Rajasthan
YOUNG BHASKAR
70,000COPIES
NEW LAUNCH
DB STAR
States Editions ReadersCopies
(COMPACT NEWSPAPER)
3 5 5.3 LAKH 8,00,000 Chhattisgarh, Madhya Pradesh and Rajasthan
State Edition Copies
(ENGLISH NEWSPAPER)
1 1 30,000 Madhya Pradesh
DB POST
6 NEWSPAPERS AND 3 PERIODICALS CIRCULATED ACROSS 14 STATES
3
Bhopal, Indore and Gwalior editions of Dainik Bhaskar have a circulation of 7,45,500 copies*
Dainik Bhaskar leads with a circulation of 88,330 copies* in Raipur
Largest circulated newspaper in the state of MP with 9,35,617 copies*
* Source: ABC JD ‘1544
Madhya Pradesh +Chhattisgarh (MPCG)
MPCG - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
Edition / State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
All MPCG 6682 11491 8840 10056
Greater Bhopal(Includes Sagar & Hoshangabad)
1488 2585 1868 2100
Greater Indore (Includes Ujjain, Ratlam & Khandwa)
2032 3435 2770 2937
Gwalior 738 1173 887 1065
Greater Raipur (Includes Bhilai)
1652 2952 2222 2656
Bilaspur 772 1346 1093 1298
Madhya Pradesh: Bhopal, Gwalior, Hoshangabad, Indore, Khandwa, Ratlam, Sagar, Ujjain
Chhattisgarh: Bhilai, Bilaspur, Jagdalpur, Raipur
Madhya Pradesh: Bhopal, Gwalior, Indore
Chhattisgarh: Raipur
Madhya Pradesh: Bhopal
Chhattisgarh
Madhya Pradesh
Bilaspur
Jagdalpur
Gwalior
Sagar
Ratlam Ujjain Bhopal
Hoshangabad
Khandwa
Indore
Bhilai Raipur
Map not to scale.
55
Divya Marathi circulation has grown at an average of 11% YOY since its launch
Divya Marathi covers Central Maharashtra with 4,30,000 copies*
* Source: Internal estimates6
Maharashtra
Edition/ State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
All Maharashtra 2150 3250 2250 2600
Aurangabad 660 880 820 820
Nasik 600 900 707 713
Jalgaon 370 475 455 455
Ahmednagar 180 265 180 225
Solapur 225 365 225 325
Akola 155 260 170 190
Amravati 150 260 170 190
Maharashtra - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
Ahmednagar, Akola, Amravati, Aurangabad, Jalgaon, Nashik, Solapur
Aurangabad
Jalgaon Amravati
Ahmednagar
Solapur
Nashik
Akola
Maharashtra
Map not to scale.
7
Largest circulated newspaper of Jaipur with a circulation of 4,11,471 copies*
Leader in circulation for the top 4 cities of Rajasthan - Jaipur, Jodhpur, Kota & Bikaner with combined circulation of 6,22,762 copies*
* Source: ABC JD ‘158
Rajasthan
Edition / State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
All Rajasthan 11794 25946 15332 18870
Greater Jaipur(Including Alwar, Sikar, Bharatpur)
6364 14004 8274 10184
Greater Jodhpur(Including Pali, Nagaur & Barmer)
2059 4530 2677 3295
Greater Udaipur(Including Banswara)
1740 3828 2262 2784
Bhilwara 654 1439 850 1046
Kota 1310 2883 1704 2097
Ajmer 774 1703 1006 1238
Bikaner 727 1600 945 1164
Sriganganagar 1003 2204 1303 1603
Rajasthan - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
Ajmer, Alwar, Banswara, Barmer, Bharatpur, Bhilwara, Bikaner, Jaipur, Jodhpur, Kota, Nagaur, Pali, Sikar, Sriganganagar, Udaipur
Jodhpur
Bikaner
Srianganagar
Sikar
JodhpurNagaur
Jaipur
Alwar
Pali
Udaipur
Bhilwara
Kota
Ajmer
Rajasthan
Bharatpur
Barmer
Banswara
Map not to scale.
9
Dainik Bhaskar covers Bihar with a circulation of 3,04,694 copies*
Complete coverage of Bihar and Jharkhand with 7 editions and 25 sub-editions
Dainik Bhaskar covers Jharkhand with a circulation of 2,03,699 copies*
* Sources: RNI/ DAVP/ Internal Estimates10
Edition / State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
Bihar & Jharkand 3800 5500 4200 4500
All Jharkhand 1650 3200 2200 2500
Ranchi 850 1700 1100 1300
Jamshedpur 550 1000 750 850
Dhanbad 550 850 650 700
All Bihar 2700 3850 3000 3300
Patna 1800 2600 2050 2200
Muzaffarpur 650 900 700 750
Bhagalpur 550 800 600 650
Bihar + Jharkhand
Jharkhand - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
Bihar: Bhagalpur, Gaya, Muzzafarpur, Patna
Jharkhand: Dhanbad, Jamshedpur, Ranchi
Muzaffarpur
Bhagalpur
Gaya
Patna
Dhanbad
Jamshedpur
Ranchi
Bihar
Jharkhand
Map not to scale.
11
Largest circulated newspaper in Chandigarh, Punjab & Haryana with 6,40,035 copies.*
Circulation of 1,76,939 copies* in Punjab
Circulation of 2,95,826 copies* in Haryana
* Source: ABC JD’1512
Punjab + Haryana + Chandigarh
Edition / State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
All CPH2 4800 8800 6750 7785
Chandigarh & Himachal 1755 2777 2108 2437
Chandigarh 1150 1812 1368 1582
Himachal 335 540 425 470
Jammu 270 425 315 385
PUNJAB 1700 3100 2300 2700
Ludhiana 705 1140 850 1025
Jalandhar 660 1050 790 915
Amritsar 640 1020 765 885
Bathinda 415 675 495 590
HARYANA 2690 4500 3425 3900
Panipat 740 1160 875 1015
Hisar 910 1435 1095 1275
Ambala 475 725 555 635
Rohtak 750 1180 885 1050
Faridabad 450 715 545 638
Delhi 450 715 545 638
CPH2 - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
ChandigarhPunjab: Amritsar, Bathinda, Jalandhar, LudhianaHaryana: Ambala, Faridabad, Hisar, Panipat, RohtakDelhiHimachal Pradesh: ShimlaJammu
Shimla
Jammu
Amritsar
Jalandhar
LudhianaChandigarh
Bathinda
Hisar
DelhiRohtak
Faridabad
Panipat
Ambala
Haryana
Himachal Pradesh
Punjab
Map not to scale.
13
7,48,582 circulation*
Launched inAhmedabad with4,72,000 copies
No. 1 fromday of launch
* Source: ABC JD’1514
Gujarat
Edition / State Package Basic RateColor/BW
Front Page (Non Solus)Color/BW
Page 3Color/BW
Back PageColor/BW
All Gujarat 2034 4068 2544 3054
Ahmedabad(Includes Anand & Mehsana)
1025 2050 1277 1534
Vadodara 300 594 375 444
Surat(Includes Vapi)
325 644 405 485
Rajkot 250 500 313 375
Bhavnagar 125 256 161 190
Bhuj 138 275 175 206
Mumbai 150 250 188 225
Gujarat - Display Main Issue Rates in `/Sqcm
For applicable premium refer inside back cover page
Gujarat: Ahmedabad, Anand, Bhavnagar, Bhuj, Mahesana, Rajkot, Surat, Vadodara, Vapi
Maharashtra: Mumbai
Mumbai
Ahmedabad
Vadodara
Anand
Surat
Vapi
Bhavnagar
Rajkot
Bhuj
MahesanaGujarat
Map not to scale.
15
* Source: Internal estimates16
DNA and DB Post
For applicable premium refer inside back cover page
Rates in `/Sqcm
AhmedabadJaipur
Bhopal
RajasthanGujarat
Madhya Pradesh
DNA - Ahmedabad DNA - Jaipur DB Post - Bhopal
Page Rate Page Rate Page Rate
Basic Rate 330 Basic Rate 440 Basic Rate 200
FRONT PAGE 570 FRONT PAGE 880 FRONT PAGE 400
3RD PAGE 425 3RD PAGE 660 3RD PAGE 250
BACK PAGE 490 BACK PAGE 660 BACK PAGE 300
Map not to scale.
17
Aha! Zindagi!
Madhurima Rasrang
Bal Bhaskar Young Bhaskar
Live positive magazine
A woman centric magazine
Hindi magazine for kids
Lifestyle & entertainment magazine
English magazine for young adults
18
Rates in `/SqcmWeekly Magazines with Newspaper
StateMagazine
Madhurima Rasrang
MPCG* 3,901 3,901
RAJASTHAN 4,113 4,113
JHARKHAND 727 727
CPH** 2,843 2,843
ALL Dainik Bhaskar 11,585 11,585
GUJARAT 1,455 1,455
MAHARASHTRA 1,190 1,190
Monthly/ Fortnightly Magazines Full Page
Half Page
StripQtr
PageBack Page
Inside Cover (Front/Back)
Center Spread
Double Spread
AHA ZINDAGI (Hindi) 158700 95220 39675 55545 277725 214245 357075 285660
BAL BHASKAR (Hindi) 150765 87285 47610 55545 238050 190440 317400 253920
YOUNG BHASKAR (English) 150765 87285 47610 55545 238050 190440 317400 253920
* MPCG - Madhya Pradesh & Chhattisgarh* CPH - Chandigarh, Punjab & Haryana
Magazines
19
20
1. All rates quoted are per sq. cm rates.
2. Minimum advertisement size 5 cm (Height) x 4 cm (Width) = 20 sq cm.
3. Full page advertisement will be billed at 52 cm (Height) x 33 cm (Width) = 1716 sqcm.
4. Front Page advertisement in Dainik Bhaskar will only be accepted in sizes 25 cm (h) x 16cm (w) or 20 cm (h) x 12 cm (w).
5. Solus advertisements are not accepted on front page. If any ad is booked as solus on front page then, 30% premium will be charged. In no case solus ads will be accepted in Divya Bhaskar front page.
6. Minimum height of the horizontal strip will be 5 cms.
7. The advertisement will be accepted in units of integer’s cm in width and height. Decimal units will be rounded to next higher integer unit. Size of advertisement should not be represented in decimal unless otherwise specified and agreed.
8. Creative of an advertisement can be of any dimension / shape. However, it will be billed as per the rectilinear area bounding the advertisements.
9. All advertisements must be in accordance with state laws and rules as stipulated in the code of Indian Newspaper Society (INS) and ASCI (Advertisement Standards Council of India).
10. Booking Deadlines: - Regular Issue; - 17:30 pm (For next day’s issue). Material - 19.00 pm.
11. Incase advertisement beyond this time are insisted we shall not be bound to carry those advertisements in regional editions.
12. All advertisements are subject to cancellation without notice.
13. Cancellation of next day advertisement is applicable only till 15.00 pm. If cancellation is received between 15.00 - 17.00 pm, 20% penalty will be charged of the advertisement cost. No cancellation will be accepted after 17.00 p.m. If cancellation is received after 17.00 pm, it will be charged in full.
14. Irrespective of the date of booking rate applicable on the insertion date will be applied.
15. Advertisement shall be accepted in good faith and the management does not accept any liability for contents of advertisement, delay, omission or error on publication, forwarding replies etc.
PREMIUM• 50% premium will be applicable over front page rate for Sky Bus and Pointer Ads.• 100% premium will be applicable over front page rate for Jacket Ads.• 200% premium will be applicable over front page rate for innovation/French window Ads.• 25% premium will be applicable for Sky Bus for inside pages.
TERMS & CONDITIONS
16. The advertisement copy matter accepted is subject to approval and may be rejected without assigning any reason thereof.
17. While every endeavor shall be made to avoid publication of competitive advertisement in close proximity, no guarantee or undertaking would be given in this respect.
18. For all billed outstanding amounts beyond the due date, interest @18% per annum will be charged.
19. Complaints on advertisement regarding reproduction etc, must be brought to our notice within a week of publication of advertisement.
20. For political advertisement rates, please get in touch with our Marketing offices in your city.
21. Voucher copies of sub - editions will not be provided.
22. In case one or more editions of a package are not desired to be published by a client, individual edition rate will be applicable.
23. All insertions/packages in a single RO should be scheduled and completed within a 30-day period. Any insertions/packages in a single RO that exceeds beyond the 30-day period will be treated as separate insertion/package and billed accordingly.
24. Prior information in writing is required to modify/revise any rates or insertion dates of editions/packages.
25. No requests for exceeding the 30-day period will be entertained once the RO bookings have been placed.
26. Separate ROs will be required for each State.
27. We are not bound by any condition which conflicts with those mentioned above.
28. Agency/Client is liable to accept bills for payment, even in case of deviations in any of the above-said conditions.
29. Bhopal includes Sagar & Hoshangabad, Indore includes Ujjain, Ratlam & Khandwa, Raipur includes Bhilai, Jaipur includes Alwar, Sikar & Bharatpur, Udaipur includes Banswara, Jodhpur includes Nagaur, Pali & Barmer, includes Anand & Mehsana, Surat includes Vapi.
30. All disputes subject to jurisdiction of Bhopal Court.
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Tel. No.: +91 8049605811
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Tel. No. +91 33 40062538
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Mobile: +91 9792296222, +91 9984424222
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Tel. No.: +91 20 2552 0095
MARKETING OFFICE