Identifying Market egments and Targets How should a company chose the most attractive target markets?
Aug 17, 2015
Identifying Market Segments and Targets
How should a company chose the most attractive target markets?
Method 1
Intense Segment Rivalry
Any company must take care of the numerous, aggressive competitors
already present.
Method 2
New Entrants The most attractive segment is one in
which entry barriers are high and exit barriers are low.
Method 3
Substitute ProductsUnattractive if potential substitutes are
present.Increase in completion can cause fall in
profits and prices