ACME BEVERAGES Julia Nikiforofa N00101787
Marian McDonnell CA2
ONLINE SHOPPING Provides………
Convenience Flexibility
For who……..
Busy lifestyles Business opportunities
BENEFITS
(Hartman Group, 2012)
USER NEEDS
Persona
Office workerLarge businessMid 20sPrefers healthy food
and drinksIs not satisfied with
choice of beverages at her workplace
USER NEEDS
Questionnaire
6 ParticipantsPreferencePayment methodThe need
USER NEEDS
Products Available
Soft DrinksTea/CoffeeWaterJuices
Additional
SmoothiesFrappe’sEnergy DrinksProtein Shakes
USER NEEDS
Payment
CardCashBothTab
USER NEEDS
Loyalty/Discounts
Discounts on bulk ordering
Loyalty cards, i.e. get 10th cup free
Purchasing habits
(IAB and Viggle, 2013)
DESIGN
DESIGN
Home Pages
Simplistic Minimalist Design Fun Inviting Interesting Images chosen from
questionnaire
DESIGN
Menu Page
StructuredSymmetricalVivid imageryTheme
throughout
DESIGN
Smoothies Page
Consistent layoutColourfulEasy to navigate
DESIGN
About Page
About the business
Delivery process
DESIGN
Other Pages
Login/Sign inAccount pageThe basket pageAdditional ingredientsDelivery time Payment procedure
DESIGN
Colour/Fonts
Grey, white & black
Colourful imagery
Standard FontsClear/ easy to
read ACME Beverages
DESIGN
Responsive Design
AdaptiveConvenientFlexibleAppealing
(Knight, 2011)
DESIGN PRINCIPALS
Visibility Affordance Consistency Recognition rather than recall Aesthetic and minimalist design
(Norman, 2002; Preece, Rogers & Sharp, 2002; Nielsen, 1993)
FOCUS GROUP
Feedback
“Friendly and inviting design” “Clear and easy to use” “Good use of images, bright and colourful
design” “Categories and items separated/distanced from
one another” “Fun and well designed”
JUSTIFICATION OF THE DESIGN
User Needs QuestionnaireFocus Group
Design principals usedNorman (2002)Nielsen (1993)
THANK YOU!
Any Questions?
REFERENCES
Hartman Group (2012). The Online Grocery Opportunity. Retrieved from: http://www.hartman-group.com/downloads/the- online-grocery-opportunity-2012.pdf IAB and Viggle (2013). Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery. Retrieved from: http://www.iab.net/media/file/iab-viggle-mobile-ordering-delivery-final.PDF Knight, K. (2011). Responsive Web Design: What It Is and How To Use It. Retrieved from:http://coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/0614.pdf Nielsen, J. (1993). Usability Engineering. Academic Press: San Diego, CA. Norman, D. (2002). The Design of Everyday Things. Basic Books. Preece, J., Rogers, Y., Sharp, H. (2002), Interaction Design: Beyond Human-Computer Interaction, New York: Wiley.
