RB (Reckitt Benckiser) is a global consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and home products. The company has its operations in over 60 countries, employing more than 40,000 people and selling its goods in nearly 200 countries.
About Reckitt Benckiser (RB)
The ChallengesGiven the scale of RB’s interventions in over 60 countries, it was becoming achallenge for the global healthcare leader to:
Monitor and manage its employee volunteering contributions from different countries and office locations. The team at RB was relying on annual excel sheets from various countries, resulting in data loss
Drive a centralized volunteering campaign strategy to secure larger employee participation
Give Time is RB’s volunteering program which empowers its employees to get involved with communities to support in causes like:
Give Time
Sexual Healthand Rights
Malnutritionand Stunting
EnvironmentHealth andHygiene
Measure and understand the impact of the volunteering activities on the communities
With enhanced volunteering discovery and management through the Goodera Volunteer Platform, RB plans to triple its employee volunteering engagement hours to 100,000 per year by 2025
The Solution
The Scale
In order to assist RB to overcome these challenges, Goodera empowered RB with the Goodera Volunteer Platform:
A centralized platform including
dashboards to manage and track
all the volunteering
activities across 60 countries on a
real-time basis
Assist RB to drive a centralized
engagement strategy using thematic
collaterals including periodic mailers,
volunteering digests, reports and many
more
Dashboards to measure impact of volunteering across focus
areas and business units
Sentiment analysis on employee
behaviour with regards to
volunteering, to enable better
curation of volunteering opportunities
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