Cross Campus Collaborations in Sustainability
Association to Advance Collegiate Schools of Business
June 24, 2013
Outline
• George Coelho• The Board Mission• Global Trends in Markets and Sustainability• Trends in Clean Energy Investments• Demand for Sustainability Education• Integrating Sustainability into Higher
Education
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Disclaimer
• Views may reflect some of the policies and strategy of GWU in some cases
• Not the views of Good Energies• Views will often be my own
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George Coelho
• 24 years Technology VC experience in 20 countries
• PCCW, Broadcom, Citrix, Trend, Wonga, Betfair• Intel, Benchmark Europe, Good Energies• Financed Airlines, Utilities, Nuclear, Oil & Gas,
Coal, Renewables, Recycling• Board of Advisors GW School of Business,
Trustee and Chair of Sustainability Committee• KKB AG and Quadia SA
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Good Energies
• Pioneering Global Renewables investor• Mission driven• Chair for Management of Renewable Energies at
St Gallen University• Major impact on Solar PV industry and finance
for Renewables• Upstream and Downstream• Q-Cells, REC, Trina, Solarfun• Board activities: Tendril, Enecsys, Power Assure,
Alta Devices5
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About us
The George Washington University
• Founded in 1821
• Largest institution of higher education in the District of Columbia
• One of the largest private employers in the District of Columbia
• More than 20,000 students
• 10 distinct schools including medicine, law & public health
• Focused on sustainability since 2008
The George Washington University envisions a future with resource systems that are healthy and thriving for all. Our mission
is to be the premier university on policy and governance for sustainable systems through practice, teaching, research, and
outreach.
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The Board Mission
• Leadership Retreat 2010• Workshops on Energy• Speech to Leadership• Sustainability education
– Students will want it– Parents will demand it– Employers will require it– Donors will need it
• Call from Chairman• Special Committee was Launched!*
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GWU Sustainability Definition
The George Washington University envisions a future with resource systems that are healthy and thriving for all
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GLOBAL TRENDS IN MARKETS & SUSTAINABILITY
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Urbanization & Cities
Cities will drive sustainable development
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For the first time in history, more than half of humanity -
3.5 billion people live in cities.
95% of urban expansion in the next decades will take place in
developing world.
Cities are economic powerhouses and account for
about 70% of global GDP.
However, urban averages hide deprivation. Cities capture wide
extremes of wealth and poverty - serving as home to
828 million slum dwellers.
More than 200 million urban residents in developing countries gained access to either improved water sources, sanitation facilities, or durable housing in
the past 12 years.
Cities account for 3/4th of the world’s carbon
emissions.
But, on average city dwellers
have a relatively lower environmental footprint.
Urban densities yield many opportunities for low carbon
living.
Cities are at the
front lines of climate change - for example, 75% of urban settlements
are located in coastal areas at risk from
sea level rise. ‐
With stagnation of international climate change discussions,
mayors are taking the lead in fostering
solutions to environmental problems
Source: National Geographic, World Bank, United Nations Millennium Development Report 2012, UNEP. C40
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Corporate Sustainability
Integrating sustainability into core business is key
Top corporate sustainability focus areas for the next year include human rights, workers’ rights, climate change and water availability.
Operational energy management is a priority
Earning the public’s trust is a key motivator
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Source: BSR/Globescan State of Sustainable Business 2012
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Corporate Sustainability
Most frequent investor inquiries around sustainability
Source: Ernst & Young 2013 Six Growing Trends in Corporate Sustainability
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Partnerships
Rise of coordinated multi-sectoral solutions
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“We must partner with the private sector much more deeply from the start, instead of treating companies as just another funding source for our development work. In short, we must embrace a new wave of creative, enlightened capitalism.”
- Rajiv ShahUSAID Administrator
TRENDS IN CLEAN ENERGY INVESTMENT
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Investment Activity
Global Total New Investment in Clean Energy
Source: Bloomberg New Energy FinanceNote: Includes corporate and government R&D, and small distributed capacity. Adjusted for re-invested equity. Does not include proceeds from acquisition transactios.
$54bn
$80bn
$114bn
$164bn
$191bn $187bn
$251bn
$302bn
$269bn
48%
43%
45%
16%
-2%
34%
20% -11%
2004 2005 2006 2007 2008 2009 2010 2011 2012
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2004-12 ($bn)
Investment ActivityClean vs. Fossil-Based Generating Capacity Investment
Source: Bloomberg New Energy Finance, EIANote: Clean energy total excludes large hydro. Fossil fuel is investment on coal and gas capacity. We assume capacity retirement of 3.3%/yr for coal and 4%/yr for gas.
Clean energy
Fossil fuel
0
50
100
150
200
250
300
350
2006 2007 2008 2009 2010 2011 2012
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2006–12 ($bn)
Investment Activity
New Investment in Clean Energy by Sector
Source: Bloomberg New Energy FinanceNote: Total values include estimates for undisclosed deals. Excludes corporate and government R&D. Includes small distributed capacity & adjustment for re-invested equity.
8.6 8.4 7.89.5
11.5
16.512.9
18.419.7
21.721.6
34.0
24.928.4
33.7
46.2
34.0
45.9
41.043.1
26.2
45.745.542.7
46.5
52.255.5
63.3
53.9
71.870.7
58.0
48.0
59.656.6
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2004 2005 2006 2007 2008 2009 2010 2011 2012
Wind Solar Biofuels Other
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Q1 2004–Q3 2012 ($bn)
Recent Developments
China’s air quality
Beijing12 Jan 2013
993
World HealthOrganisation
Guideline
25Picture credit: Feng Li/Getty Images
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PM2.5 microgrammes per cubic meter
Recent DevelopmentsTop 15 Countries for New Investment in Clean Energy in 2012 and % Change on 2011 ($bn)
Source: Bloomberg New Energy FinanceNote: Excludes corporate and government R&D
2.95
3.42
4.05
4.31
4.41
5.34
5.46
6.19
6.85
8.34
14.71
16.28
22.80
35.58
65.13
-68%
179%
11%
-34%
-23%
-32%
20563%
40%
-45%
-17%
-51%
75%
-27%
-37%
20%
Spain
Greece
Belgium
France
Canada
Brazil
South Africa
Australia
India
United Kingdom
Italy
Japan
Germany
United States
China
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0.1
1
10
100
1 10 100 1,000 10,000 100,000 1,000,000
historic prices (Maycock) experience curveChinese c-Si module prices (BNEF) Thin-film experience curveFirst Solar thin-film module cost
1976
1985
2003
2006
2012 2012
Trends by Sector
PV Experience Curve, 1976-2012 (2012 $/W)
Source: Paul Maycock, Bloomberg New Energy FinanceNote: Prices inflation indexed to US PPI.
MW
PV MODULE PRICES HAVE FALLEN 80% SINCE 2008
20% IN 2012 ALONE
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Trends by Sector
EU Net Capacity Additions (in GW)
Source: EWEA, Bloomberg New Energy Finance,
0
10,000
20,000
30,000
40,000
50,000
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Other
Gas
PV
Wind
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Trends by Sector
Clean Energy Cost Competitiveness - Africa
Picture Credit: SolarSisterNote: Illustrative figures for cost of 2 lamps plus mobile phone charging, Kenya, 2012
Kerosene$4 per week
Solar PV$1 per week
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Trends by Sector
Average Levelised Cost of Onshore Wind, 1984-2012
14%
1984
1990
20002004
2012
10
50
100
500
100 1,000 10,000 100,000 1,000,000MWNote: Learning curve (blue line) is least square regression:
R2 = 0.88 and 14% learning rate.
WIND TURBINE PRICES HAVE FALLEN 29% SINCE 2008
Source: Bloomberg New Energy Finance, ExTool
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(€/mwh)
Trends by Sector
Evolution of Wind Power
Tehachapi Pass Wind Farm Early 1980s
Post Rock Wind Farm 2012
Photos: Wiki Commons
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Trends by Sector
Improvements in Turbine Technology
Hub height Blade length, blade design Improved component parts
Siting Turbine Control Software Improved Availability
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Source: Bloomberg New Energy Finance
=
Natural Gasat $6/MMBtu
=
Newcoal
Best Wind
Trends by Sector
Grid-Competitive Clean Energy
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Trends by Sector
$3 Natural Gas, USA 2013
Picture credits: Tod Baker via Creative Commons; NASA, NOAA, CERES
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You know, we’re making no money. It’s all in the red.
Rex TillersonCEO, Exxon
Trends by Sector
US Natural Gas, 2012
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Trends by Sector
Lithium-ion Battery Experience CurveEV BATTERY PRICES HAVE FALLEN 40% SINCE 2010
Source: Battery University, MIIT, IIT, Bloomberg New Energy Finance
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Trends by Sector
Numbers of Smart Meters Worldwide
Source: Bloomberg New Energy Finance
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(in Millions)
Trends by Sector
China Power Capacity Additions by Technology
0
20
40
60
80
100
120
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2020e2030e
Solar
Biomass &WtE
Wind
Hydro
Nuclear
NaturalGas
Coal
Historic Forecast
0
20
40
60
80
100
120
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2020e2030e
Solar
Biomass &WtE
Wind
Hydro
Nuclear
NaturalGas
Coal
Historic Forecast
0
20
40
60
80
100
120
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2020e2030e
Solar
Biomass &WtE
Wind
Hydro
Nuclear
NaturalGas
Coal
Historic Forecast
0
20
40
60
80
100
120
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2020e2030e
Solar
Biomass &WtE
Wind
Hydro
Nuclear
NaturalGas
Coal
Historic Forecast
Source: China Electricity Council, Bloomberg New Energy FinanceNote: Net additions for coal capacity. 2020 and 2030 forecasts are from BNEF’s Global Renewable Energy Market Outlook (GREMO).
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2001-12, 2020e & 2030E (GW)
Trends by Sector
Levelised Cost of Energy Q4 2011 ($/mWh)
Carbon from the BNEF European Carbon Model with an average price of $43/tCO2 to 2020, driven by the rising cost of abatement (largely due to less cheap fuel-switching potential) in Phase IV. Coal and natural gas capex from the US Department of Energy EIA Annual Energy Outlook 2011 and recently announced plants.. US gas: Henry Hub, Japanese: imported LNG, EU: German/UK gas.
Source: Bloomberg New Energy Finance
0 100 200 300 400 500
Coal firedNatural gas CCGT - US
Natural gas CCGT - EuropeNatural gas CCGT - Japan
NuclearSmall hydroLarge hydro
Geothermal - flash plantMunicipal solid waste
Landfill gasWind - onshore
Biomass - incinerationGeothermal - binary plant
PV - thin filmBiomass - gasification
PV - c-Si trackingBiomass - anaerobic digestion
PV - c-SiSTEG - tower & heliostat w/storage
STEG - parabolic troughWind - offshore
STEG - parabolic trough + storageSTEG - tower & heliostat
STEG - LFRMarine - tidal
Marine - wave
Fossil fuelledFossil fuelled w/CO2 Competitive clean energyBNEF 2011 EUA forecast
Excludes impact of fossil fuel subsidies, health, defence,
environmental impacts, jobs, etc
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Implications 1
Fundamental re-engineering of the world’s energy sector around a more distributed, lower carbon, more secure architecture
• Will cost trillions of dollars
• Will take decades
• Will be supported by government actions
• Will be funded largely by capital markets
• Will create great opportunities and jobs
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Implications 2
Entering a period of unusual risk, which has to be managed by investors, policy-makers & corporates:
• Rapid technological change
• Old-school utility model is dead
• Policy risk due to fiscal pressures, politics & incumbent capture
• Trade tensions & geopolitics
• Capital markets in flux post crisis; new investors
• Climate as a wild card
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Implications
Capital requirement to 2030 (in $bn)
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0
100
200
300
400
500
600
700
2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030
Source: New Energy Finance Global Futures 2008, Bloomberg New Energy Finance
DEMAND FOR SUSTAINABILITY EDUCATION
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Higher Education & Careers
Demand for sustainability education is growing
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In a survey of more than 1,300 business professionals conducted by the National Environmental Education Foundation, it emerged that 65% of respondents see
environment and sustainability knowledge as valuable, especially in new hires.
Source: Gullo, K., & Haygood, L. (2010). The business case for environmental and sustainability employee education. National Environmental Education Foundation.
According to the U.S. Bureau of Labor Statistics, the demand for graduates educated in concentrations related to sustainability is expected to increase at least 20% between 2008 and 2018.
Source: Hanover Research. (2011). Embedding sustainability into university curricula. Washington, D.C.: Hanover Research.
In 2009 alone, more than 100 majors, minors or certificates were created in the field of energy and sustainability in colleges across the US, up from just 3 new programs in 2005.
Source: Schmit, J. (2009, December 28). As colleges add green majors and minors, classes fill up. USA Today, Retrieved from http://www.usatoday.com/money/industries/environment/2009-12-27-green-colleges_N.htm
Higher Education & Careers
Increasing number of full-time sustainability managers
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Number of companies with full-time sustainability positions
Source: GreenBiz State of the Profession 2013
1970U.S. Environmental Protection Agency
established
1982United Nations
publishes Brundtland Commission report
1992UN Earth Summit in Rio de Janeiro1989
Exxon Valdez oil spill
1997Kyoto Protocol
adopted
2005Walmart
announces sustainability
goals
Higher Education & Careers
Energy managers play an important role
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Source: GreenBiz State of the Profession 2013
% of companies within industry that view energy managers as critical
Higher Education & Careers
Skills students need to be prepared for sustainable business
Team-oriented
Determined commitment
Peripheral vision
Strategic thinker
Systems perspective
Collaborative networker
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Source: Center for Corporate Citizenship (2010). Leadership Competencies for Corporate Citizenship: Getting to the Roots of Success. Carroll School of Management, Boston College.
Senior sustainability executives in 33 multi-national companies agree on the core leadership competencies for sustainability.
Alumni Spotlight
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Andrew Seal
Renewable Energy Leadership Program - Associate GE
Jen Boulden
Eco Living Host, Sustainability Expert, Online Media Entrepreneur
Heather Nesle
First VP, Community & Philanthropic Services HSBC
Rachel Goldstein
Global Manager of Scientific and Regulatory Affairs for SustainabilityMars Incorporated
Miranda Ballentine
Director of Sustainability for Renewable Energy and Sustainable Buildings Wal-Mart
David Kirkland
Client Solutions ExecutiveOPower
What would I teach to Business Students?
Energy, Water, Recycling, Food, Transport, Buildings, Urban Planning, Geography
Legal and regulatory environment
Capital Markets, Project Finance, Real Estate and PE/VC
Supply Chain
Technologies, Energy Efficiency/Green Buildings, LEED
Climate Change theory
Consumer trends and demand
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Where are the jobs?
• Finance– VC/PE– Infrastructure Funds– Investment Banks – Impact Investors
• Start-ups• Corporates, MNCs and Utilities• NGOs• Governments
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INTEGRATING SUSTAINABILITY INTO HIGHER EDUCATION
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Higher Education & CareersGrowing corporate interest in sustainability-related scholarship
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A few institutions have degree offerings in
sustainability…
Sustainability Degrees
…Some institutions offer interdisciplinary
programs through joint/dual degree
offerings.
Joint Degrees
Most universities provide elective courses related to sustainability,
and students can customize their degree
programs.
Only Electives
Three paths for sustainability education
Mission: To be the premier university on policy and governance for sustainable systems through research, teaching, practice, and outreach.
Policy and
governance for
sustainable
systemsApproach: Build content across
disciplines and functions.
Vision: The George Washington University envisions a future with resource systems that are healthy and thriving for all.
Sustainability at GW
Focus: Research, teach, and pilot solutions for urban sustainability.
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Practice
Focus on Climate, Water & Ecosystems
Climate
• Carbon neutrality in 2040 and a 40% reduction across all scopes by 2025 (from 2008 levels)
• GW aims to reach neutrality by reducing its emissions by at least 80% and using credible offsets to negate the remaining emissions
Water
• Achieve a 25% reduction in total potable water consumption over 10 years (from 2008 levels)
• Water policy focus areas include potable water, rainfall capture, waste water and bottled water
Ecosystems
• Addresses GW’s impact and dependence on ecosystem services, and to mitigate risks and seize opportunities.
• Focus areas include increase green space, zero waste, sustainable procurement, on-campus food production
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Planet Forward• Final count shows
3 million impressions of Twitter hashtag #gwmoving during April 2012 GW Innovation Summit.
• Co-hosted an Energy Policy Forum with Arent Fox in June 2012 featuring U.S. Sen. Lisa Murkowski, R-Alaska, and U.S. Department of the Interior Secretary Ken Salazar.
Clinton Global Initiative U• GW hosted CGI-U
in April 2012, bringing together more than 1,000 students representing 82 countries, and more than 300 universities
• Provided a forum to engage both domestic and international students on the challenges facing the world today
GreenGov• Hosted by GW in
2010 conjunction with the White House
• Brought together various stakeholders to identify opportunities around greening the Federal Government
Solar Institute• Provides technical
advice to federal agencies & advances the conversation on solar investment vehicles
• Hosts an Annual Solar Symposium every year featuring leading experts and policymakers
Outreach
Build on track record of connecting to GW
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50Cross Campus Collaborations in Sustainability
Research
Build content based on current strengths
Climate & Energy
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Curriculum
Sustainability-related Undergraduate Offerings
Columbian College of Arts & Sciences
B.A. in Environmental StudiesB.A. in Geography
B.A. in GeologyB.S. in Chemistry
B.F.A. in Interior Design
School of Engineering and Applied Sciences
B.S. in Civil and Environmental Engineering with a focus on: Environmental EngineeringGeotechnical EngineeringInfrastructure Engineering
Solid Mechanics and Materials EngineeringStructural Engineering
Transportation EngineeringWater Resources Engineering
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Columbian College of Arts & SciencesM.S. in ChemistryM.S. in EconomicsM.A. in Geography
M.A. in Hominid PaleobiologyM.F.A. in Interior Design
M.A. in Environmental and Resource Policy Ph.D. in EconomicsPh.D. in Geography
Ph.D. in Hominid PaleobiologyPh.D. in Chemistry
Ph.D. in Systematics and Evolution
School of Engineering and Applied SciencesGraduate Certificate in Energy Engineering and Management
Graduate Certificate in Environmental Engineering Graduate Certificate in Geo-environmental Engineering
M.S. in Environmental and Engineering ManagementM.S. in Civil and Environmental Engineering
Dr.S. in Environmental and Engineering ManagementPh.D. in Civil and Environmental Engineering
Elliott School of International AffairsM.A. in International Development Studies (Sustainable Development
Focus)
School of BusinessCertificate Program in Responsible Management
M.T.A. in Sustainable Tourism Destination ManagementM.B.A. in Environmental Policy and Management
M.B.A. with emphasis in Sustainability and Corporate ResponsibilityPh.D. in Business Administration with a specialty in:
Strategic Management and Public Policy (with courses in environmental management and policy), Tourism and Hospitality
Management (with courses in Sustainable Tourism Destination Management)
Law SchoolJ.D. in Environmental Law
L.L.M. in Environmental Law
College of Professional StudiesCertificate in Urban Sustainability
Certificate in Sustainable LandscapesM.P.S. in Sustainable Urban Planning
School of Public Health & Health ServicesM.P.H. in Environmental and Occupational HealthM.P.H. in Environmental Health Science and PolicyDr. P.H. in Environmental and Occupational Health
Curriculum
Sustainability-related Graduate Offerings
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Curriculum
Undergraduate Minor in Sustainability
“The sustainability minor allows students to explore the challenges of sustainability and how it may be used to
develop solutions to pressing issues at the local, regional and global scale. It can supplement any major at GW and is intended to help students develop an understanding about the sustainability of society and environment. We believe
that any student can benefit from the sustainability minor.”
- Dr. Lisa Benton-Short
June 24, 2013
GWSB Philosophy
• The field of sustainability is too broad for a business school to effectively teach it on its own.
• In addition to the functional business areas that are necessary in the sustainability space, individuals also require technical skills from engineering and the sciences; legal knowledge from law and public policy; planning skills from the fields of architecture and design.
• The GWSB philosophy is built around leveraging the rest of the university. It is through our collaborative ties with engineering, arts and sciences, law, and public policy, that we are best able to train students for future careers in sustainability.
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Curriculum Partnerships
GWSB Joint Degree ProgramsStudents can take a number of degree programs along with the Masters of Business Administration across the university including:
School of BusinessMaster of Science in Finance
Master of Science in Project ManagementMaster of Science in Information Systems Technology
Elliott School of International AffairsMaster of Arts in Asian Studies
Master of Arts in European and Eurasian StudiesMaster of Arts in Global Communication
Master of Arts in International AffairsMaster of Arts in International Development Studies
Master of Arts in International Science and Technology PolicyMaster of Arts in International Trade and Investment PolicyMaster of Arts in Latin American and Hemispheric Studies
Master of Arts in Middle East StudiesMaster of Arts in Security Policy Studies
Law School Juris Doctor
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GWSB Sustainability Experts
Highlighted Projects: Dr. Griffin is one of the co-founders of the Fourth Capital Network, a consortium of universities, institutions, organizations, and businesses committed to advancing the fields of social entrepreneurship and corporate social responsibility in Egypt and the rest of the Middle East and North Africa.
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Dr. Jennifer J. GriffinChair and Professor of Strategic Management and Public Policy
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Highlighted Projects: Dr. Rivera examines how participation in voluntary environmental certification initiatives is associated with business competitiveness and environmental performance, by studying the case of the Blue Flag Program in Costa Rica.
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Dr. Jorge E. RiveraAssociate Professor of Strategic Management and Public Policy
GWSB Sustainability Experts
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GWSB Sustainability Experts
Highlighted Projects: Dr. Forrer co-directs the Task Force on Business and Peace with the United States Institute of Peace, which seeks to understand how the various policies, practices and future challenges facing the global business affect peace, and what the private sector can do to promote peace, and avoid fanning conflict.
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Dr. John ForrerAssociate Research Professor of Strategic Management and Public PolicyAssociate Faculty, Trachtenberg School of Public Policy and Public Administration
Research Centers
Institute for Corporate Responsibility
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Global Solution Partnerships Initiative
Research Centers
Center for Real Estate and Urban Analysis
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GWSB Sustainability & Corporate Responsibility
Work with Major Corporations
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GWSB Sustainability & Corporate Responsibility
China Operations
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GWSB Sustainability & Corporate Responsibility
Partnership with the District of Columbia
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Taking It ForwardMake sure you “walk the talk”
Get the Trustees/Administration/Schools on your side
Have a Strategy and execute on it
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GW Institute of Sustainability
• Decided on a new GW Institute to bring together all of our various efforts
• Fully Tenured professor with a start-up package
• Director will have carte Blanche to create and take the University forward, no path foreclosed
• Recruiting efforts launched
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Report card
• Good progress on Committee and Trustee/Administration/Deans support, goals
• Undergraduate Minor fast launch and strong reception
• More Multidisciplinary programs needed such as Business/Legal/Engineering
• Disparate efforts urgently need to be brought together by new Director
• Strong academics scarce in this field
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Acknowledgements
• Meghan Chapple-Brown• Doug Guthrie• Ridhima Kapur• Michael Liebreich/Bloomberg New Energy
Finance
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Q&A
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