Anonymous.
(until interested)
We’ve left
14 years worth
of footprints.
Igniting endless
distractions for recruiters.
Every 60 seconds,
2.4B people…
204M emails
2.46M Facebook posts
277k Tweets
347.2k WhatsApp photos
It’s time for a
new frontier.
Requiring a
new discipline:
Recruitment Marketing
• Director of Recruitment Marketing
• Data Scientist
• Content Strategist
• Social Media Manager
• Recruitment Marketing Specialist
• Sourcing Strategist
• Employment Brand Manager
aka: “The Cool Kids”
Demanding a new process too.
The Old Way
Demanding a new process too.
The New Way
Traditional Recruiting
Discipline
Recruitment Marketing
Discipline
R + RM = MR
Traditional Marketing Funnel
How marketing works…
Recruitment Marketing Funnel
How recruitment marketing works…
An advanced platform to power
total recruitment marketing
• Job / Ad
Distribution
• Employment
Brand
Campaigns
• Content
Marketing
• Intelligent Social
Recruiting
• Empowered
Employee
Referrals
• Anytime,
Anywhere
Mobility
• Employment
Brand
• Optimized
Career Sites
• Landing Pages
• Events
• Contact Capture
• Talent Pipeline
Management
• Lead Nurturing
• Dynamic
Workflows
Measure + Improve.
Consistently Better Insights.
Market Proclaim Elevate Engage
Performance Checks
Analytics Dashboards
Data Warehouse
Decision Metrics
An advanced platform to power
total recruitment marketing
MARKET
Market jobs,
employment brand
campaigns, & other
initiatives from one
platform
PROCLAIM
Proclaim your presence wherever
potential candidates work & play
ELEVATE
Elevate your message and send the right targeted message to the right contacts at the right time.
ENGAGE
Engage your contacts and use lead nurturing
techniques to keep them warm and up to date
on your organization, latest jobs and events
MEASURE & OPTIMIZE
Measure & optimize every step of your recruitment marketing initiatives
