Getting Your Idea Out of the KitchenOn to the Retailer’s ShelvesAnd onto the Customer’s Plate
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How to Create a Sales Forecast for your Food Business
Forecasting Techniques
Sales Forecasting in 5 Easy Steps
• Step 1 - The Sales Forecast Starts with the Selection of Your Target Grocery Store
• Step 2 - How many stores are in the supermarket or grocery store you want to forecast?
• Step 3 - How many products (the number of SKU’s) do you sell into that grocery store?
• Step 4 - For each SKU, how many units per week do you think you will sell?
• Step 5 - The Formula for Forecasting Sales
Build Up Assumptions• Product – Gluten Free Cupcakes• Number of Products – 4• Price to Retailer - $2.00
ShopRiteNumber of Stores 263Number of SKU's 4Estimated Velocity 2 Per weekUnits per Store Per Week 2104Price Per Unit Wholesale 2.00$ Weekly Forecast 4,208$
Annual Sales Forecast 218,816$
Build Up Assumptions
Whole FoodsNumber of Stores 375Number of SKU's 4Estimated Velocity 2 Per weekUnits per Store Per Week 3000Price Per Unit Wholesale 2.00$ Weekly Forecast 6,000$
Annual Sales Forecast 312,000$
$218,816 $312,000
Build Up Assumptions
• xxx
Trader JoesNumber of Stores 367Number of SKU's 4Estimated Velocity 2 Per weekUnits per Store Per Week 2936Price Per Unit Wholesale 2.00$ Weekly Forecast 5,872$
Annual Sales Forecast 305,344$
$218,816
$266,240
$305,344
Build Up Assumptions
Year 1 Revenue $790,400
Now… that has credibility and no SWAG!
Build Up AssumptionsYear 2 through n
Walmart SupercenterNumber of Stores 3029Number of SKU's 4Estimated Velocity 4 Per weekUnits per Store Per Week 48464Price Per Unit Wholesale 2.00$ Weekly Forecast 96,928$
Annual Sales Forecast 5,040,256$
$218,816 $266,240 $305,344
Getting Your Idea Out of the KitchenOn to the Retailer’s ShelvesAnd onto the Customer’s Plate
[email protected] ● 973 433 6630
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