Getting Your Idea Out of the Kitchen On to the Retailer’s Shelves And onto the Customer’s Plate We help you create your Recipe for Success [email protected] ● 973 433 6630 How to Create a Sales Forecast for your Food Business
Jun 14, 2015
Getting Your Idea Out of the KitchenOn to the Retailer’s ShelvesAnd onto the Customer’s Plate
We help you create your Recipe for Success
[email protected] ● 973 433 6630
How to Create a Sales Forecast for your Food Business
Forecasting Techniques
Sales Forecasting in 5 Easy Steps
• Step 1 - The Sales Forecast Starts with the Selection of Your Target Grocery Store
• Step 2 - How many stores are in the supermarket or grocery store you want to forecast?
• Step 3 - How many products (the number of SKU’s) do you sell into that grocery store?
• Step 4 - For each SKU, how many units per week do you think you will sell?
• Step 5 - The Formula for Forecasting Sales
Build Up Assumptions• Product – Gluten Free Cupcakes• Number of Products – 4• Price to Retailer - $2.00
ShopRiteNumber of Stores 263Number of SKU's 4Estimated Velocity 2 Per weekUnits per Store Per Week 2104Price Per Unit Wholesale 2.00$ Weekly Forecast 4,208$
Annual Sales Forecast 218,816$
Build Up Assumptions
Whole FoodsNumber of Stores 375Number of SKU's 4Estimated Velocity 2 Per weekUnits per Store Per Week 3000Price Per Unit Wholesale 2.00$ Weekly Forecast 6,000$
Annual Sales Forecast 312,000$
$218,816 $312,000
Build Up Assumptions
• xxx
Trader JoesNumber of Stores 367Number of SKU's 4Estimated Velocity 2 Per weekUnits per Store Per Week 2936Price Per Unit Wholesale 2.00$ Weekly Forecast 5,872$
Annual Sales Forecast 305,344$
$218,816
$266,240
$305,344
Build Up Assumptions
Year 1 Revenue $790,400
Now… that has credibility and no SWAG!
Build Up AssumptionsYear 2 through n
Walmart SupercenterNumber of Stores 3029Number of SKU's 4Estimated Velocity 4 Per weekUnits per Store Per Week 48464Price Per Unit Wholesale 2.00$ Weekly Forecast 96,928$
Annual Sales Forecast 5,040,256$
$218,816 $266,240 $305,344
Getting Your Idea Out of the KitchenOn to the Retailer’s ShelvesAnd onto the Customer’s Plate
[email protected] ● 973 433 6630
Need help creating your recipe for success?Give us a call.