A DAY WITH
BRIDGEi2i
An account of how BRIDGEi2i
touches various aspects of your
life through analytics
A game of golf
Industry Vertical: Entertainment
Analytics Mission: Helped a large Golf Entertainment Company
understand customer needs and experience from social media.
Client Benefit: Provided innovative methods to identify, prioritize and
manage Consumer Sentiments and drivers for customer experience.
Consumer Benefit: Waiting time, parking space...the key negative drivers
for customer experience improved, resulting in happier and engaged
customers.
6 : 00
Treadmill time
Industry Vertical: Fitness
Analytics Mission: Helped US based creator of fitness and weight
loss solutions, in segmenting it’s customers based on Recency,
Frequency and Monetary value of purchase.
Client Benefit: Helped the firm create targeted marketing offers
based on the micro segments.
Consumer Benefit: Hate exercising but love dance? Free dance
exercise video, post your second purchase with the firm. And you
spread the word to your friends.
7 : 00
Off to school
Industry Vertical: Education
Analytics Mission: Helped a premier University to identify students with
high risk of drop out at the application stage and build timely intervention
strategy aimed at Maximizing Retention.
Client Benefit: Helped decrease drop-out rates and improve graduation
success ratio.
Consumer Benefit: Worried about student debt? Still undecided about the
right specialization? The University understands your priorities.
8 : 00
Customers at bank
Industry Vertical: Financial Services
Analytics Mission: Helped one of the largest Financial Services
firms predict potential fraud loss and developed an algorithm to
accurately predict fraudulent credit card transactions.
Client Benefit: BRIDGEi2i algorithm predicted potential fraud
dollar loss with +95% accuracy.
Consumer Benefit: Tired of your transactions getting declined?
BRIDGEi2i’s algorithm reduced false positives to make sure the right
transactions do not get declined as potential frauds.
9 : 00
connecting the world Industry Vertical: Communications
Analytics Mission: Helped global Collaborative Communications Company in assessing their market
landscape, analysing competitive positioning and developing the market size estimation for product and
market segments.
Client Benefit: Helped the firm’s strategy group develop a robust market estimate using research benchmarks
and predictive analytics.
Consumer Benefit: Wanted a new collaboration tool? The company is ready with the new solution post
BRIDGEi2i’s landscape assessment.
14 : 00
shopping for surprise dinner
Industry Vertical: Consumer Goods
Analytics Mission: Helped a global Consumer Goods company recommend the right SKUs to retailers based
on past buying behaviors.
Client Benefit: Helped the firm to increase revenue by 10% and achieve a recommendation hit-rate of 45%.
Consumer Benefit: Looking for that particular brand of whole wheat pasta in your favourite grocery store?
With BRIDGEi2i’s algorithm, your search just got easier.
17 : 00
Anniversary gift shopping Industry Vertical: Retail & Ecommerce
Analytics Mission: Helped a global E-Commerce firm to develop a Customer Lifetime value model to quantify
value of long-term customer relationships.
Client Benefit: 5% increase in Repeat Purchase rate $25 increase in Average Ticket Size.
Consumer Benefit: Imagine the anniversary reminder coming from your favourite E-Commerce store with a
special discount for the day? Right time to redeem and surprise.
19 : 00
Surprise package
Industry Vertical: Distribution
Analytics Mission: Helped a global Distribution company to analyse
market landscape, partnership strategies and expansion plans in
emerging countries.
Client Benefit: Helped the firm to optimize their logistics platform and
decide on new distribution opportunities.
Consumer Benefit: The phone you had been secretly researching just
arrived at your doorstep, on time, courtesy the distribution company
and of course, your wife. Surprises work both ways!
21 : 00
Retirement planning
Industry Vertical: Insurance
Analytics Mission: Helped a Global Investment Management firm to
optimize their multi-channel campaigns and improve conversion rates.
Client Benefit: Used digital campaigns to target the growing “Young
Investor”, GEN Y and Millennial segment.
Consumer Benefit: No more worry about retirement Income with the
best investment plan aligned with your life-stage and life-style now in
place.
00 : 00
Hello BRIDGEi2i, we have a business problem
A new day, another industry vertical, a new business problem; CHALLENGE ACCEPTED
02 : 00
While we provide impact to global fortune 500 firms across verticals through our analytical expertise, we also
in a way touch various aspects of everyday life of a consumer solving their day to day problems.
www.bridgei2i.com | [email protected]
Disclaimer: BRIDGEi2i understands the dark side of personalization and we do not work with any personally identifiable data that can identify an end-customer of a
business. We have the strictest data security guidelines in place as we work with businesses to improve the experience for their customers
