A DAY WITH BRIDGEi2i
A Day with BRIDGEi2i Analytics
Jun 24, 2015
With all the buzz going around about Big Data and Analytics, you might think Analytics is just an escoteric buzzword used only by CXOs to improve their revenues or manage their costs. THINK AGAIN!
Analytics is much more that. Imagine a day, any day. 24 hours. What do you think can Analytics accomplish in 24 hours? From a game of golf in the morning, dropping off children to school, a quick visit to the bank, planning the anniversary gift or thinking about retirement, each day could have myriad problems and decisions for each of us.
BRIDGEi2i tells you the story of how the strategic data analytics work it does for large, global companies, actually touches customers’ lives.
Improving customer experience, simplifying logistics, helping them meet their commitments - both personal and financial; it actually helps each of us in the smallest day-to-day decisions of our lives.
24 hours of our lives. All in a day’s work for BRIDGEi2i.
Created by Prithvijit Roy, Debleena Roy & Rohit Yadav
Analytics is much more that. Imagine a day, any day. 24 hours. What do you think can Analytics accomplish in 24 hours? From a game of golf in the morning, dropping off children to school, a quick visit to the bank, planning the anniversary gift or thinking about retirement, each day could have myriad problems and decisions for each of us.
BRIDGEi2i tells you the story of how the strategic data analytics work it does for large, global companies, actually touches customers’ lives.
Improving customer experience, simplifying logistics, helping them meet their commitments - both personal and financial; it actually helps each of us in the smallest day-to-day decisions of our lives.
24 hours of our lives. All in a day’s work for BRIDGEi2i.
Created by Prithvijit Roy, Debleena Roy & Rohit Yadav
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Transcript
A DAY WITH
BRIDGEi2i
An account of how BRIDGEi2i
touches various aspects of your
life through analytics
A game of golf
Industry Vertical: Entertainment
Analytics Mission: Helped a large Golf Entertainment Company
understand customer needs and experience from social media.
Client Benefit: Provided innovative methods to identify, prioritize and
manage Consumer Sentiments and drivers for customer experience.
Consumer Benefit: Waiting time, parking space...the key negative drivers
for customer experience improved, resulting in happier and engaged
customers.
6 : 00
Treadmill time
Industry Vertical: Fitness
Analytics Mission: Helped US based creator of fitness and weight
loss solutions, in segmenting it’s customers based on Recency,
Frequency and Monetary value of purchase.
Client Benefit: Helped the firm create targeted marketing offers
based on the micro segments.
Consumer Benefit: Hate exercising but love dance? Free dance
exercise video, post your second purchase with the firm. And you
spread the word to your friends.
7 : 00
Off to school
Industry Vertical: Education
Analytics Mission: Helped a premier University to identify students with
high risk of drop out at the application stage and build timely intervention
strategy aimed at Maximizing Retention.
Client Benefit: Helped decrease drop-out rates and improve graduation
success ratio.
Consumer Benefit: Worried about student debt? Still undecided about the
right specialization? The University understands your priorities.
8 : 00
Customers at bank
Industry Vertical: Financial Services
Analytics Mission: Helped one of the largest Financial Services
firms predict potential fraud loss and developed an algorithm to
accurately predict fraudulent credit card transactions.
Client Benefit: BRIDGEi2i algorithm predicted potential fraud
dollar loss with +95% accuracy.
Consumer Benefit: Tired of your transactions getting declined?
BRIDGEi2i’s algorithm reduced false positives to make sure the right
transactions do not get declined as potential frauds.
9 : 00
connecting the world Industry Vertical: Communications
Analytics Mission: Helped global Collaborative Communications Company in assessing their market
landscape, analysing competitive positioning and developing the market size estimation for product and
market segments.
Client Benefit: Helped the firm’s strategy group develop a robust market estimate using research benchmarks
and predictive analytics.
Consumer Benefit: Wanted a new collaboration tool? The company is ready with the new solution post
BRIDGEi2i’s landscape assessment.
14 : 00
shopping for surprise dinner
Industry Vertical: Consumer Goods
Analytics Mission: Helped a global Consumer Goods company recommend the right SKUs to retailers based
on past buying behaviors.
Client Benefit: Helped the firm to increase revenue by 10% and achieve a recommendation hit-rate of 45%.
Consumer Benefit: Looking for that particular brand of whole wheat pasta in your favourite grocery store?
With BRIDGEi2i’s algorithm, your search just got easier.
17 : 00
Anniversary gift shopping Industry Vertical: Retail & Ecommerce
Analytics Mission: Helped a global E-Commerce firm to develop a Customer Lifetime value model to quantify
value of long-term customer relationships.
Client Benefit: 5% increase in Repeat Purchase rate $25 increase in Average Ticket Size.
Consumer Benefit: Imagine the anniversary reminder coming from your favourite E-Commerce store with a
special discount for the day? Right time to redeem and surprise.
19 : 00
Surprise package
Industry Vertical: Distribution
Analytics Mission: Helped a global Distribution company to analyse
market landscape, partnership strategies and expansion plans in
emerging countries.
Client Benefit: Helped the firm to optimize their logistics platform and
decide on new distribution opportunities.
Consumer Benefit: The phone you had been secretly researching just
arrived at your doorstep, on time, courtesy the distribution company
and of course, your wife. Surprises work both ways!
21 : 00
Retirement planning
Industry Vertical: Insurance
Analytics Mission: Helped a Global Investment Management firm to
optimize their multi-channel campaigns and improve conversion rates.
Client Benefit: Used digital campaigns to target the growing “Young
Investor”, GEN Y and Millennial segment.
Consumer Benefit: No more worry about retirement Income with the
best investment plan aligned with your life-stage and life-style now in
place.
00 : 00
Hello BRIDGEi2i, we have a business problem
A new day, another industry vertical, a new business problem; CHALLENGE ACCEPTED
02 : 00
While we provide impact to global fortune 500 firms across verticals through our analytical expertise, we also
in a way touch various aspects of everyday life of a consumer solving their day to day problems.
www.bridgei2i.com | [email protected]
Disclaimer: BRIDGEi2i understands the dark side of personalization and we do not work with any personally identifiable data that can identify an end-customer of a
business. We have the strictest data security guidelines in place as we work with businesses to improve the experience for their customers
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