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The Greater IBM Connection
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Welcome! With you today…
The Greater IBM Connection
GREATER CAREERS Series
• Your Greater IBM Host: FLOR ESTEVEZ The Greater IMB Connection Operations Manager & Producer
• The Greater Careers Guest Expert: BERNADETTE MARTIN
PAULA PATINELLA is currently part of the IBM Human Resources Center for Learning and Development, managing Capability Centers that focus on critical capabilities and behaviors essential to career growth in IBM.
BERNADETTE MARTIN is a Personal Brand Strategist and founder of Visibility Branding, and also author of “Storytelling about Your Brand Online & Offline”. Bernadette excels at expertly fusing personal branding and storytelling to help clients strengthen their brand in a compelling way to their target. She joins us from Paris, France today.
What we will talk about today• Impact of Storytelling
• What is a Brand
• The “Brand Called You”
• Online & Offline Storytelling
• Q&A
• Makeovers
• Q & A
How Brands Use Storytelling
What is a Brand?
A BRAND (product, place, company, service, association, person) is an intangible image (or perception) created by a UNIQUE bundle (or accumulation) of Emotional, Rational and Sensory Experiences (or touch points)
.......and Stories
What is a Brand?
What is Personal Branding?
The process of identifying, clarifying and communicating
what makes you UNIQUE
The Three C's of a Strong Brand Clarity, Consistency and Constancy
?
Storytelling Offline
Storytelling Online
If you don’t show up in Google, you don’t exist.
What is your Google Quotient?
Digitally Disastrous
Digitally Distinct
DigitallyDabbling
DigitallyDissed
LinkedIn: Your Window to the World
The LinkedIn Profile
Development of Content
• Experience
• Credentials
• Leadership Skills
• Emotional (EQ) Intelligence Skills
• Interests
• Call To Action
• Direction
• Languages
• Personal Social Responsibility
• Passions
The Makeover Process1) Google Quotient2) LinkedIn Location3) LinkedIn Assessment4) Inventory (Resume/CV/References/Assessments)
5) Personal Brand Audit (Tool)6) Interview: Discover Target, Call To Action7) Accomplishment Stories (Tool)8) Pen-to-Paper: Drafts
Assessment Scale of 1 to 5
• Heading
• Photo
• Summary (structure/flow/grammar/content)
• Experience
• Number of Connections
• Recommendations
• Use of Applications/Features
Accomplishment Stories (Visibility Branding Storytelling Tool)
• Short Title
• Three Key Words
• Situation
• Challenge
• Actions
• Results
• Testimonials
It's Story Time!!!!
Our Makeover Subjects - Before
Molly Evans Joseph Katucki
Christine Cluzel
Paula Patinella
The Brand Molly Evans
Before After
The Brand Joseph Katucki
Before After
The Brand Paula Patinella
Before After
After
Thank you all!
Action Items
• Google Quotient
• LinkedIn Profile
• Take Inventory
• Write it down
• Biography Buddy
Summary
• Impact of Storytelling
• The “Brand Called You”
• Content Development
• Makeovers
A Special Offer Just for Greater IBM
SPECIAL OFFER Complimentary assessment of your LI profile and discounted
“makeover” package
Q&A- it’s your turn
Ask Bernadette your question
THANK YOU FOR JOINING US!
The Greater IBM Connection
To contact the speaker:
Bernadette [email protected]
Invite a friend: www.greateribm.com
Replay Podcast will be available, soon after the Webinar at:
Events section of www.greateribm.com
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